{"id":14832,"date":"2015-01-27T00:00:00","date_gmt":"2015-01-27T00:00:00","guid":{"rendered":"https:\/\/horecamagazine.be\/reportage-croissance-explosive-de-priktik\/"},"modified":"2023-11-24T10:53:06","modified_gmt":"2023-11-24T09:53:06","slug":"reportage-croissance-explosive-de-priktik","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/reportage-croissance-explosive-de-priktik\/","title":{"rendered":"Reportage: Croissance explosive de Prik&Tik"},"content":{"rendered":"
\n

Les 120 commerces de boissons de Prik&Tik fournissent environ 15% des \u00e9tablissements horeca en Belgique. Une part de march\u00e9 qui ne cesse de cro\u00eetre.<\/em><\/p>\n<\/blockquote>\n

Prik&Tik a beau exister depuis trente ans, ce n’est que depuis cette derni\u00e8re d\u00e9cennie que ce grossiste en boissons r\u00e9alise une croissance explosive. \u00ab\u00a0Notre chiffre d’affaires parle de lui-m\u00eame \u00bb, confie le directeur g\u00e9n\u00e9ral, Filip Sevens. \u00ab\u00a0Il y a quelques ann\u00e9es, les boissons quittaient notre entrep\u00f4t pour un total d’environ 17 millions d’euros. Cette ann\u00e9e, nous en aurons vendu pour pr\u00e8s de 110 millions d’euros, avec une \u00e9quipe de 12 personnes.\u00a0\u00bb<\/p>\n

45 millions<\/h3>\n

Les 120 commer\u00e7ants de boissons que compte le groupe sont principalement bas\u00e9s en Flandre et \u00e0 Bruxelles. En Wallonie, quatre commer\u00e7ants de bi\u00e8res sont membres de Prik&Tik. Tous ses membres confondus, Prik&Tik est ainsi le fournisseur privil\u00e9gi\u00e9 de plus de 5.000 \u00e9tablissements horeca. C’est l’organisation qui totalise le plus grand nombre de membres et, bien entendu, le plus gros chiffre d’affaires. \u00ab\u00a0En guise de pr\u00e9paration \u00e0 notre entretien, je me suis amus\u00e9 \u00e0 faire un petit calcul. Savez-vous que chaque ann\u00e9e, nous vendons \u00e0 peu pr\u00e8s 45 millions de litres de bi\u00e8re d’AB InBev et 10 autres millions de litres d’Alken-Maes ? Soit, dans les deux cas, 25% des bi\u00e8res en circulation sur le march\u00e9 horeca. Je vous laisse compter vous-m\u00eame le nombre de verres de bi\u00e8re que cela fait.\u00a0\u00bb<\/p>\n

Cette croissance est principalement due \u00e0 l’explosion du nombre de membres. Cela coule de source pour Prik&Tik : \u00ab\u00a0Nous nous trouvons en effet dans une position tr\u00e8s confortable. Nous n’avons aucun collaborateur sur les routes pour partir \u00e0 la conqu\u00eate de nouveaux membres. Les commerces de boissons demandent spontan\u00e9ment \u00e0 faire partie de notre entreprise.\u00a0\u00bb<\/p>\n

4\u00a0piliers<\/h3>\n

Le succ\u00e8s de Prik&Tik repose sur quatre piliers majeurs, estime Filip Sevens : \u00ab\u00a0Il y a tout d’abord notre taille, qui nous conf\u00e8re de puissants atouts pour n\u00e9gocier nos achats. Nos membres b\u00e9n\u00e9ficient des prix avantageux que nous n\u00e9gocions et peuvent r\u00e9percuter cet avantage sur leurs clients. Ensuite, il y a notre gigantesque entrep\u00f4t. On y trouve \u00e0 peu pr\u00e8s toutes les bi\u00e8res belges ainsi qu’une large gamme de gins, par exemple. Le grand avantage, c’est que les commerces de boissons peuvent nous passer commande au bac. Id\u00e9al pour ceux qui comptent dans leur client\u00e8le quelques caf\u00e9s sp\u00e9cialis\u00e9s en bi\u00e8res ponctuellement \u00e0 la recherche d’une bi\u00e8re sp\u00e9ciale.\u00a0\u00bb<\/p>\n

Il y a aussi la notori\u00e9t\u00e9 de Prik&Tik. Ces derni\u00e8res ann\u00e9es, l’organisation a multipli\u00e9 ses annonces publicitaires \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision nationales ainsi que dans la presse \u00e9crite. Les membres tirent \u00e9videmment profit de ces actions promotionnelles.<\/p>\n

Le dernier atout concerne davantage les commerces de boissons que l’horeca : \u00ab\u00a0Nous jouons pleinement la carte de la communication. Dans tous les \u00e9tablissements, vous trouverez des \u00e9crans avec nos avantages, promotions et autres annonces. Par ailleurs, notre site web regorge d’informations int\u00e9ressantes. Nous ne vendons pas seulement des boissons, nous fournissons \u00e0 nos membres un maximum de moyens pour servir le client avec professionnalisme.\u00a0\u00bb<\/p>\n

www.prikentik.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Les 120 commerces de boissons de Prik&Tik fournissent environ 15% des \u00e9tablissements horeca en Belgique. Une part de march\u00e9 qui ne cesse de cro\u00eetre. Prik&Tik a beau exister depuis trente ans, ce n’est que depuis cette derni\u00e8re d\u00e9cennie que ce grossiste en boissons r\u00e9alise une croissance explosive. \u00ab\u00a0Notre chiffre d’affaires parle de lui-m\u00eame \u00bb, confie […]<\/p>\n","protected":false},"author":1,"featured_media":12102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,63],"tags":[],"class_list":["post-14832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nPrik&Tik: explosieve groei (reportage)<\/title>\n<meta name=\"description\" content=\"Prik&Tik: explosieve groei 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