{"id":14886,"date":"2016-11-02T00:00:00","date_gmt":"2016-11-02T00:00:00","guid":{"rendered":"https:\/\/horecamagazine.be\/le-premier-vanden-borre-kitchen-ouvre-ses-portes\/"},"modified":"2016-11-02T00:00:00","modified_gmt":"2016-11-02T00:00:00","slug":"le-premier-vanden-borre-kitchen-ouvre-ses-portes","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/le-premier-vanden-borre-kitchen-ouvre-ses-portes\/","title":{"rendered":"Le premier Vanden Borre Kitchen ouvre ses portes"},"content":{"rendered":"
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Comme annonc\u00e9 en mars dernier, le tout premier point de vente Vanden Borre Kitchen a bel et bien ouvert ses portes en octobre 2016. Cette nouvelle enseigne est le fruit d\u2019une collaboration entre le groupe FBD (Ixina, Cuisine Plus, Cuisine R\u00e9f\u00e9rence) et Darty (exploitant Vanden Borre chez nous). Ces deux groupes pr\u00e9voient l\u2019ouverture de 5 magasins par an.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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En mars dernier, Lo\u00efc Patel (CEO de FDB) expliquait la naissance de ce concept n\u00e9 de la collaboration entre deux groupes: \u00ab\u00a0A la diff\u00e9rence du march\u00e9 fran\u00e7ais (Darty), les magasins Vanden Borre en Belgique ne font que 800m2 en moyenne. Il \u00e9tait donc impossible pour eux de d\u00e9velopper l’univers de la cuisine. C’est la raison pour laquelle ils ont souhait\u00e9 s’adosser \u00e0 un groupe comme FDB sp\u00e9cialis\u00e9 non seulement en franchise, mais aussi en cuisine \u00e9quip\u00e9e pour d\u00e9velopper la franchise Vanden Borre Kitchen, et ce uniquement sur le march\u00e9 belge\u00a0\u00bb. Le premier point de vente de cette nouvelle enseigne a ouvert ses portes ce 27 octobre 2016 \u00e0 Drogenbos. Ce showroom de 450 m\u00b2 d\u00e9di\u00e9 \u00e0 la cuisine \u00e9quip\u00e9e est confi\u00e9 aux mains du franchis\u00e9 Patrick Smulders et son partenaire Nicolas Bontinck. Cette ouverture g\u00e9n\u00e8re la cr\u00e9ation de 4 emplois directs\u00a0 (conseillers en vente) et 5 indirects (monteurs).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Partenariat<\/h2>\n

L\u2019ouverture de ce nouveau magasin s\u2019inscrit, selon les deux groupes, dans la continuit\u00e9 d\u2019une volont\u00e9 de partir des besoins et attentes du client afin de lui offrir un service toujours plus personnalis\u00e9 et adapt\u00e9.<\/p>\n

\u00ab\u00a0Cette\u00a0 association est le fruit d\u2019une longue r\u00e9flexion visant \u00e0 offrir une exp\u00e9rience unique \u00e0 nos clients en allant chercher les forces l\u00e0 o\u00f9 elles se trouvaient d\u00e9j\u00e0. Les clients de Vanden Borre Kitchen pourront d\u00e8s lors b\u00e9n\u00e9ficier de l\u2019expertise de nos deux groupes\u00a0\u00bb commente Charles-Henri de Maleissye, Managing Director de Vanden Borre. Et Lo\u00efc Paitel, Pr\u00e9sident de FBD Group, d\u2019ajouter \u00ab\u00a0Cette alliance \u00e9tait assez naturelle dans la mesure o\u00f9 les atouts que nous avions chacun \u00e0 proposer se compl\u00e9taient \u00e0 merveille pour cr\u00e9er une nouvelle entit\u00e9 forte.\u00a0\u00bb<\/p>\n

Installation et nettoyage<\/h2>\n

Vanden Borre Kitchen collabore avec des \u00e9quipes de monteurs qui non seulement installent la cuisine, mais lui donnent vie aux c\u00f4t\u00e9s des clients. Ils les accompagnent dans les premiers pas de son utilisation, leur expliquent comment chaque appareil fonctionne,\u2026 \u00a0Suite \u00e0 l\u2019installation, une \u00e9quipe de nettoyage passe \u00e9galement faire place nette.<\/p>\n

Personalisation<\/h2>\n

Vanden Borre Kitchen pousse \u00e9galement tr\u00e8s loin les possibilit\u00e9s de personnalisation.\u00a0 Les clients ont non seulement l\u2019opportunit\u00e9 de choisir la profondeur et la hauteur des diff\u00e9rents meubles qui composent leur cuisine id\u00e9ale mais aussi de laisser parler leur cr\u00e9ativit\u00e9 en s\u00e9lectionnant les couleurs qu\u2019ils d\u00e9sirent \u00e0 l\u2019ext\u00e9rieur comme \u00e0 l\u2019int\u00e9rieur de ceux-ci. L\u2019enseigne propose \u00e9galement une large vari\u00e9t\u00e9 de plans de travail sp\u00e9ciaux.<\/p>\n

Cuisines th\u00e9matiques<\/h2>\n

Ce premier magasin expose des cuisines en fonction de certaines th\u00e9matiques. C\u2019est ainsi que sont recr\u00e9es de v\u00e9ritables mises en situation de la vie de tous les jours, qui permettent aux consommateurs de d\u00e9terminer quel mod\u00e8le de cuisine serait le plus adapt\u00e9 \u00e0 leur habitation et \u00e0 leur style de vie. On y pr\u00e9sente par exemple la cuisine \u00ab\u00a0Famille et s\u00e9curit\u00e9\u00a0\u00bb. Les concepteurs ont pens\u00e9 aux parents qui ont des mini-explorateurs \u00e0 la maison et proposent des cuisines munies de fours \u00e0 porte froide pour \u00e9viter tout risque de br\u00fblure. On y trouve encore la cuisine \u00ab\u00a0Ergonomie\u00a0\u00bb dans laquelle\u00a0tout a \u00e9t\u00e9 con\u00e7u pour s\u2019adapter \u00e0 la morphologie des utilisateurs\u00a0: la zone de lavage a \u00e9t\u00e9 rehauss\u00e9e pour compenser la profondeur de l\u2019\u00e9vier, La taque de cuisson descend quant \u00e0 elle de quelques centim\u00e8tres pour compenser la taille de la casserole, le lave-vaisselle est plac\u00e9 en hauteur pour ne pas avoir \u00e0 se pencher pour le remplir, \u2026<\/p>\n

\"VANDEN<\/a><\/p>\n

\"VANDEN<\/a><\/p>\n

\"VANDEN<\/a><\/p>\n

\"VANDEN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comme annonc\u00e9 en mars dernier, le tout premier point de vente Vanden Borre Kitchen a bel et bien ouvert ses portes en octobre 2016. Cette nouvelle enseigne est le fruit d\u2019une collaboration entre le groupe FBD (Ixina, Cuisine Plus, Cuisine R\u00e9f\u00e9rence) et Darty (exploitant Vanden Borre chez nous). Ces deux groupes pr\u00e9voient l\u2019ouverture de 5 […]<\/p>\n","protected":false},"author":1,"featured_media":12617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41,63],"tags":[],"class_list":["post-14886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLe premier Vanden Borre Kitchen ouvre ses portes | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Le premier Vanden Borre Kitchen ouvre ses portes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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