{"id":14968,"date":"2017-10-06T00:00:00","date_gmt":"2017-10-06T00:00:00","guid":{"rendered":"https:\/\/horecamagazine.be\/2eme-edition-de-la-journee-des-commercants-independants\/"},"modified":"2017-10-06T00:00:00","modified_gmt":"2017-10-06T00:00:00","slug":"2eme-edition-de-la-journee-des-commercants-independants","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/2eme-edition-de-la-journee-des-commercants-independants\/","title":{"rendered":"2\u00e8me \u00e9dition de la \u2018Journ\u00e9e des commer\u00e7ants ind\u00e9pendants\u2019"},"content":{"rendered":"

 <\/p>\n

METRO place les g\u00e9rants ind\u00e9pendants sous les feux de la rampe.
\n<\/strong>Des milliers de g\u00e9rants ind\u00e9pendants rendent la vie de leurs clients non seulement plus agr\u00e9able et plus color\u00e9e, mais ils contribuent \u00e9galement \u00e0 une soci\u00e9t\u00e9 vivante et dynamique. Afin de rendre hommage \u00e0 leur engagement soutenu et en guise de reconnaissance pour leur travail, METRO Cash & Carry organisait pour la premi\u00e8re fois, l\u2019ann\u00e9e derni\u00e8re, la \u2018Journ\u00e9e des commer\u00e7ants Ind\u00e9pendants\u2019. Cette ann\u00e9e, la deuxi\u00e8me \u00e9dition se tiendra le 10 octobre dans tous les pays o\u00f9 l\u2019entreprise est active.<\/p>\n

A l\u2019issue de la premi\u00e8re \u00e9dition de la Journ\u00e9e des Commer\u00e7ants ind\u00e9pendants en 2016, Vincent Nolf, CEO de METRO Belgique d\u00e9clarait : \u00ab\u00a0La combinaison unique d\u2019un assortiment qualitatif et \u00e9toff\u00e9 d\u2019une part, et de collaborateurs passionn\u00e9s d\u2019autre part, font de METRO bien plus qu\u2019un simple fournisseur pour nos clients horeca. Jour apr\u00e8s jour, ann\u00e9e apr\u00e8s ann\u00e9e, nous nous engageons pour nos clients, de sorte qu\u2019\u00e0 leur tour ils puissent d\u00e9velopper leur propre affaire avec succ\u00e8s. Nous organisons d\u00e8s lors aussi la deuxi\u00e8me \u00e9dition de la \u2018Journ\u00e9e des Commer\u00e7ants Ind\u00e9pendants\u2019 en hommage \u00e0 tous ces protagonistes belges qui mettent l\u2019art culinaire en lumi\u00e8re.\u00a0\u00bb<\/p>\n

La deuxi\u00e8me \u2018Journ\u00e9e des Commer\u00e7ants Ind\u00e9pendants\u2019 s\u2019adresse \u00e0 tous les gestionnaires ind\u00e9pendants parmi lesquels 21 millions de clients professionnels METRO. METRO souhaite faire de cette journ\u00e9e un \u00e9v\u00e9nement mondial r\u00e9current et qui se tiendra chaque ann\u00e9e le deuxi\u00e8me mardi du mois d\u2019octobre. L\u2019\u00e9v\u00e9nement vise \u00e0 accorder aux gestionnaires ind\u00e9pendants l\u2019attention et la reconnaissance qu\u2019ils m\u00e9ritent, \u00e0 \u00e9largir leur visibilit\u00e9 au sein de leur communaut\u00e9 et \u00e0 les aider \u00e0 constituer des r\u00e9seaux solides avec ceux qui partagent leur passion.<\/p>\n

Jusqu\u2019au 10 octobre, tous les gestionnaires participants d\u00e9ploieront des actions et des offres sp\u00e9ciales dans le cadre de la Journ\u00e9e des Commer\u00e7ants Ind\u00e9pendants, en offrant par exemple un dessert \u00e0 la fin d\u2019un repas pour deux.<\/p>\n

\"\"<\/a><\/p>\n

Les participants publient leurs offres sur la plateforme online www.own-business-day.com\/fr-be<\/a> sp\u00e9cialement con\u00e7ue \u00e0 cet effet. Cette plateforme est accessible au public dans chaque pays, permettant ainsi aux gestionnaires ind\u00e9pendants d\u2019\u00e9tablir facilement le dialogue avec leurs clients. \u00ab\u00a0Nous souhaitons soutenir nos clients dans leur ascension vers le sommet et ce, toute l\u2019ann\u00e9e durant. Gr\u00e2ce \u00e0 la Journ\u00e9e des Commer\u00e7ants Ind\u00e9pendants, nous r\u00e9alisons ce souhait en faisant leur promotion aupr\u00e8s du grand public. Par ailleurs, le 9 octobre, la veille de la Journ\u00e9e des Commer\u00e7ants Ind\u00e9pendants, nous y donnerons \u00e9galement une interpr\u00e9tation dans le vrai sens du terme. Les professionnels de l\u2019horeca qui s\u2019inscrivent sur la plateforme et qui offrent \u00e0 leurs clients fid\u00e8les ou nouveaux une action sp\u00e9ciale par le biais du site web, peuvent en outre tenter leur chance de remporter un \u2018Dinner in the Sky\u2019 exclusif, un repas servi \u00e0 50 m d\u2019altitude, dominant la Place Sainte-Catherine \u00e0 Bruxelles et pr\u00e9par\u00e9 par la chef \u00e9toil\u00e9e Isabelle Arpin\u00a0\u00bb, nous explique Vincent Nolf.<\/p>\n

Dans la perspective du 10 octobre, les gestionnaires ind\u00e9pendants participants peuvent compter sur le soutien \u00e0 part enti\u00e8re des implantations METRO. Les actions sp\u00e9ciales pour le public local ainsi que les informations relatives aux \u00e9tablissements participants seront publi\u00e9s sur la plateforme en ligne. Outre cette publicit\u00e9 gratuite, METRO offrira \u00e9galement un soutien marketing sp\u00e9cifique \u00e0 la mesure de chaque \u00e9tablissement (mat\u00e9riel promotionnel, acc\u00e8s aux m\u00e9dias,\u2026). C\u2019est de cette mani\u00e8re que METRO souhaite aider les gestionnaires ind\u00e9pendants \u00e0 accentuer leur propre profil et attirer de nouveaux clients. \u00abEn organisant cette journ\u00e9e truff\u00e9e d\u2019actions et d\u2019offres sp\u00e9ciales, nous ambitionnons d\u2019accorder aux professionnels de l\u2019horeca l\u2019attention et la promotion qu\u2019ils m\u00e9ritent. Les faire briller et les soutenir dans la r\u00e9ussite du d\u00e9veloppement de leur affaire, c\u2019est \u00e0 cela qu\u2019en tant que \u2018Champion for Independent Business\u2019, nous aspirons\u00a0\u00bb, conclut Vincent Nolf, CEO METRO Belgique.<\/p>\n

Vous d\u00e9couvrirez les exploitants et ind\u00e9pendants qui participeront \u00e0 cette journ\u00e9e sur le site web.<\/p>\n

www.dag-van-de-eigen-zaak.be
\n<\/a>www.own-business-day.com\/fr-be<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  METRO place les g\u00e9rants ind\u00e9pendants sous les feux de la rampe. Des milliers de g\u00e9rants ind\u00e9pendants rendent la vie de leurs clients non seulement plus agr\u00e9able et plus color\u00e9e, mais ils contribuent \u00e9galement \u00e0 une soci\u00e9t\u00e9 vivante et dynamique. Afin de rendre hommage \u00e0 leur engagement soutenu et en guise de reconnaissance pour leur […]<\/p>\n","protected":false},"author":1,"featured_media":13740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41,63],"tags":[],"class_list":["post-14968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n2\u00e8me \u00e9dition de la \u2018Journ\u00e9e des commer\u00e7ants ind\u00e9pendants\u2019 | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | 2\u00e8me \u00e9dition de la \u2018Journ\u00e9e des commer\u00e7ants ind\u00e9pendants\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/2eme-edition-de-la-journee-des-commercants-independants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2\u00e8me \u00e9dition de la \u2018Journ\u00e9e des commer\u00e7ants ind\u00e9pendants\u2019 | Horeca Magazine\" \/>\n<meta property=\"og:description\" content=\"Horeca Magazine | 2\u00e8me \u00e9dition de la \u2018Journ\u00e9e des commer\u00e7ants ind\u00e9pendants\u2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horecamagazine.be\/fr\/2eme-edition-de-la-journee-des-commercants-independants\/\" \/>\n<meta property=\"og:site_name\" content=\"Horeca Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/horecamagazine.be\/\" 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