{"id":15065,"date":"2018-05-16T00:00:00","date_gmt":"2018-05-16T00:00:00","guid":{"rendered":"https:\/\/horecamagazine.be\/cote-dor-sest-penche-sur-les-habitudes-chocolatees-des-belges\/"},"modified":"2023-11-24T10:52:50","modified_gmt":"2023-11-24T09:52:50","slug":"cote-dor-sest-penche-sur-les-habitudes-chocolatees-des-belges","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/cote-dor-sest-penche-sur-les-habitudes-chocolatees-des-belges\/","title":{"rendered":"C\u00f4te d\u2019Or s\u2019est pench\u00e9 sur les \u2018habitudes chocolat\u00e9es\u2019 des Belges"},"content":{"rendered":"<p><strong>Des r\u00e9sultats surprenants<\/strong><\/p>\n<p><em>C\u2019est en 1883 que le ma\u00eetre-chocolatier Charles Neuhaus, cr\u00e9e la marque C\u00f4te d\u2019Or. Depuis, C\u00f4te d\u2019Or est devenue une marque mondiale, r\u00e9compense de sa fid\u00e9lit\u00e9 \u00e0 la saveur unique et intense et du respect de la recette de base qui jamais n\u2019a \u00e9t\u00e9 modifi\u00e9e (une haute teneur en cacao et la qualit\u00e9 irr\u00e9prochable et sans concession des f\u00e8ves), mais aussi de son savoir-faire et de ses innovations de produits r\u00e9ussies. C\u00f4te d\u2019Or fait partie de Mondel\u0113z International.<\/em><\/p>\n<p>C\u00f4te d\u2019Or a men\u00e9 l\u2019enqu\u00eate afin de conna\u00eetre la relation que le Belge entretient avec \u2018son\u2019 chocolat, et comment il pr\u00e9f\u00e8re le savourer. L\u2019\u00e9tude a \u00e9t\u00e9 men\u00e9e en mars de cette ann\u00e9e aupr\u00e8s de 1.002 compatriotes par le bureau d\u2019\u00e9tudes ind\u00e9pendant InSites Consulting.<\/p>\n<p><strong>Les r\u00e9sultats<\/strong><\/p>\n<p>Quelques-uns des r\u00e9sultats sont extr\u00eamement surprenants.<\/p>\n<ul>\n<li>91% des Belges mangent du chocolat au moins une fois par mois.<\/li>\n<li>79% des Belges d\u00e9gustent leur chocolat avec une boisson, principalement le caf\u00e9.<\/li>\n<li>73% des Belges ont toujours du chocolat chez eux &#8211; chez les 55+ ce nombre atteint m\u00eame les 80%.<\/li>\n<li>60% des Belges affirment que le chocolat est un \u2018moment \u00e0 soi\u2019 ultime.<\/li>\n<li>42% des personnes interrog\u00e9es ne souhaitent pas partager leur pr\u00e9cieuse tablette de chocolat, bien qu\u2019ils soient un peu plus dispos\u00e9s \u00e0 le faire en Wallonie qu\u2019en Flandre (62% par rapport \u00e0 55%)<\/li>\n<li>12% des Belges (souvent les hommes\u00a0!) cachent leur chocolat \u00e0 leurs partenaire, enfants ou parents. Et les cachettes sont parfois tr\u00e8s surprenantes\u00a0: dans la salle de bains, le tiroir \u00e0 chaussettes, le garage, la chambre \u00e0 coucher et m\u00eame l\u2019abri de jardin.<\/li>\n<li>Pour la G\u00e9n\u00e9ration-Y (n\u00e9e entre 1980 en 2000), le chocolat est une r\u00e9compense.<\/li>\n<li>Pour la G\u00e9n\u00e9ration-X (n\u00e9e entre 1960 et 1980), le chocolat est plut\u00f4t un d\u00e9stressant.<\/li>\n<li>La majorit\u00e9 consid\u00e8re le chocolat comme \u2018un bon ami\u2019 qui vous met de bonne humeur mais 44% mangent aussi plus de chocolat qu\u2019ils n\u2019en avaient en fait l\u2019intention\u00a0;<\/li>\n<li>Les hommes mangent souvent leur chocolat \u2018en cachette\u2019. Les femmes, en revanche, sont principalement en qu\u00eate d\u2019un \u2018moment \u00e0 soi\u2019.<\/li>\n<li>Tout le monde a un ou plusieurs \u2018rituels chocolat\u2019 (la mani\u00e8re dont on mange le chocolat).<\/li>\n<li>Plus on avance en \u00e2ge, plus on appr\u00e9cie le chocolat amer. Les plus de 50 ans appr\u00e9cient assur\u00e9ment plus le chocolat noir, tandis que le groupe d\u2019\u00e2ge 18 \u00e0 45 ans pr\u00e9f\u00e8re le chocolat au lait.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.horecamagazine.be\/web\/wp-content\/uploads\/2018\/05\/HM183_NEWSLETTER_18051_CotedOr-beeld-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8495\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM183_NEWSLETTER_18051_CotedOr-beeld-1-1024x681-1024x681.jpg\" alt=\"\" width=\"980\" height=\"652\" \/><\/a><\/p>\n<p><strong>Les rituels<\/strong><\/p>\n<p>InSites Consulting a d\u00e9couvert que presque tous les r\u00e9pondants (90%) ont leur fa\u00e7on bien \u00e0 eux de savourer le chocolat. Joeri Van den Bergh, co-fondateur &amp; partenaire d\u2019InSites Consulting : \u00ab\u00a0En appliquant votre propre rituel \u00e0 votre fa\u00e7on de manger, vous cr\u00e9ez quelque chose qui vous appartient. Votre propre moment bien \u00e0 vous. Et c\u2019est d\u2019autant plus le cas avec un produit \u00e9motionnel comme le chocolat.\u00a0\u00bb<\/p>\n<p>Avec respectivement 68%, 59% et 43%, le \u2018Sommelier\u2019, le \u2018D\u00e9gustateur Minutieux\u2019 et le \u2018Fondeur\u2019 sont les trois rituels les plus populaires de d\u00e9gustation du chocolat.<\/p>\n<ul>\n<li>Le Sommelier &#8211; Ici tous les sens sont en \u00e9veil : vous humez d\u2019abord le chocolat, vous en absorbez l\u2019ar\u00f4me, cassez un morceau et le laissez lentement fondre dans la bouche. \u00ab\u00a0C\u2019est dr\u00f4le de d\u00e9couvrir \u00e0 quel point quelque chose d\u2019aussi simple, presque banal, que le fait de manger votre morceau de votre chocolat pr\u00e9f\u00e9r\u00e9, fait partie int\u00e9grante de cette envie de \u2018d\u00e9tente\u2019 et de \u2018repos\u2019. Nous en profitons davantage tant au sens propre qu\u2019au figur\u00e9 et accordons le temps et l\u2019attention n\u00e9cessaires pour profiter de ce moment \u00e0 travers tous nos sens\u00a0\u00bb, explique Joeri Van den Bergh.<\/li>\n<li>Le d\u00e9gustateur minutieux &#8211; La plupart des chocoholiques ont plus d\u2019un rituel lorsqu\u2019ils d\u00e9gustent leur chocolat. Outre le sommelier, le \u2018d\u00e9gustateur minutieux\u2019 ou \u2018l\u2019ing\u00e9nieur\u2019 est une mani\u00e8re tr\u00e8s r\u00e9pandue de manger du chocolat. Pour ce faire, il faut casser, couper, mordre ou gratter tel un authentique ing\u00e9nieur une quantit\u00e9 pr\u00e9cise de chocolat pour garder le meilleur morceau en dernier et le d\u00e9guster avec encore plus de plaisir. Selon Joeri ce rituel peut \u00e9galement \u00eatre li\u00e9 \u00e0 une tendance. \u00ab\u00a0A une \u00e9poque o\u00f9 tout doit aller vite et o\u00f9 nous sommes occup\u00e9s tout le temps, nous avons besoin de paix et de simplicit\u00e9. Nous sommes \u00e0 la recherche d\u2019un \u2018moment \u00e0 soi\u2019 et de silence. Nous cherchons quelque chose sur quoi nous pouvons nous concentrer mentalement et oublier tout ce qui nous entoure, ne serait-ce qu\u2019un instant.<\/li>\n<li>Le Fondeur &#8211; Personne ne sera surpris d\u2019apprendre que ce rituel, o\u00f9 l\u2019on casse son chocolat et o\u00f9 on le trempe d\u2019abord dans sa boisson (chaude) avant de le mettre en bouche, fait partie du top 3 des rituels les plus populaires. Ce rituel s\u2019aligne parfaitement sur le fait que la majorit\u00e9 (79%) des Belges consomme une boisson (chaude) en mangeant son chocolat.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.horecamagazine.be\/web\/wp-content\/uploads\/2018\/05\/HM183_NEWSLETTER_18051_CotedOr-beeld-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8496\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM183_NEWSLETTER_18051_CotedOr-beeld-2-1024x681-1024x681.jpg\" alt=\"\" width=\"980\" height=\"652\" \/><\/a><\/p>\n<p>Et puis cette anecdote : un Millennial sur cinq (G\u00e9n\u00e9ration Y &#8211; n\u00e9e entre 1980 et 2000) a d\u00e9j\u00e0 englouti son chocolat \u00e0 peine achet\u00e9, avant m\u00eame son arriv\u00e9e \u00e0 la maison. Cela s\u2019explique en grande partie par la tendance \u2018IWWIWWIWI\u2019 (\u2018I want what I want when I want it\u2019). Tout doit aller vite et les Millennials veulent consommer tout de suite. C\u2019est ainsi qu\u2019ils prennent de plus en plus souvent leur petit d\u00e9jeuner sur le chemin du travail ou de l\u2019\u00e9cole.<\/p>\n<p>Encore quelques chiffres\u00a0:<\/p>\n<ul>\n<li>38% des Belges rongent d\u2019abord les bords de leur chocolat fourr\u00e9 avant de profiter de la garniture.<\/li>\n<li>29% des Belges ajoutent un ingr\u00e9dient suppl\u00e9mentaire \u00e0 leur chocolat.<\/li>\n<li>28% des Belges cachent et d\u00e9vorent en cachette leur chocolat, les hommes en particulier.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Le site web de C\u00f4te d\u2019Or vous permet de d\u00e9couvrir \u00e0 quel type de mangeur de chocolat vous appartenez.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.cotedor.be\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8497\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/logo-1.jpg\" alt=\"\" width=\"133\" height=\"109\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.cotedor.be\">www.cotedor.be<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.insites-consulting.com\">www.insites-consulting.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des r\u00e9sultats surprenants C\u2019est en 1883 que le ma\u00eetre-chocolatier Charles Neuhaus, cr\u00e9e la marque C\u00f4te d\u2019Or. Depuis, C\u00f4te d\u2019Or est devenue une marque mondiale, r\u00e9compense de sa fid\u00e9lit\u00e9 \u00e0 la saveur unique et intense et du respect de la recette de base qui jamais n\u2019a \u00e9t\u00e9 modifi\u00e9e (une haute teneur en cacao et la qualit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,63],"tags":[],"class_list":["post-15065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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