{"id":15092,"date":"2018-07-11T00:00:00","date_gmt":"2018-07-11T00:00:00","guid":{"rendered":"https:\/\/horecamagazine.be\/lightspeed-2\/"},"modified":"2023-11-24T10:52:47","modified_gmt":"2023-11-24T09:52:47","slug":"lightspeed-2","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/lightspeed-2\/","title":{"rendered":"Data meets Hospitality"},"content":{"rendered":"<p><strong>L\u2019int\u00e9gration de Deliveroo avec Lightspeed facilite la t\u00e2che des entrepreneurs horeca<\/strong><\/p>\n<p>Le lundi 25 juin, data et hospitality se sont r\u00e9unis pour la premi\u00e8re fois le temps d\u2019un seul et m\u00eame event au Bocadero \u00e0 Anvers. Une grande question a servi de fil rouge tout au long de l\u2019\u00e9v\u00e9nement\u00a0: quelle est l\u2019utilit\u00e9 des donn\u00e9es pour votre entreprise horeca? Diff\u00e9rents intervenants ont partag\u00e9 leur vision de l\u2019importance des donn\u00e9es pour les entrepreneurs horeca. Parmi eux, Dirk Gypen de Resengo, David Kijlstra de Zoku, Wim Ballieu de Balls &amp; Glory mais aussi le top chef du restaurant ZUID, Michiel van der Eerde. Nous nous sommes entretenus quelques instants avec Zhong Xu, l\u2019un des orateurs de l\u2019\u00e9v\u00e9nement et par ailleurs CEO de Lightspeed Belgique. Nous lui avons pos\u00e9 quelques questions en rapport avec l\u2019horeca et la mani\u00e8re dont le secteur r\u00e9agit face \u00e0 la digitalisation croissante dans le milieu. Nous constatons ces deux derni\u00e8res ann\u00e9es une augmentation du nombre de faillites dans l\u2019horeca et lui avons demand\u00e9 comment Lightspeed en est impact\u00e9e en tant qu\u2019entreprise sp\u00e9cialis\u00e9e dans les donn\u00e9es. Zhong: \u00abNous ne sommes pas tellement impact\u00e9s \u00e9tant donn\u00e9 que notre syst\u00e8me est bas\u00e9 sur le cloud. Nous sommes aussi totalement data-minded. Nous collaborons avec l\u2019horeca et principalement avec des professionnels actifs depuis des ann\u00e9es dans le secteur. Ils ne redoutent pas la faillite, ou moins que d\u2019autres, car ils connaissent par c\u0153ur leurs chiffres et leur base de donn\u00e9es. Ce sont plut\u00f4t les jeunes exploitants horeca inexp\u00e9riment\u00e9s qui devraient faire appel \u00e0 nous pour trouver l\u2019\u00e9quilibre parfait entre data et hospitality. Nous avons d\u00e9j\u00e0 vu cela \u00e0 maintes reprises. Des jeunes qui viennent de terminer une formation de haut niveau et pr\u00eats \u00e0 travailler dans un restaurant voire \u00e0 ouvrir leur propre \u00e9tablissement. Rien ne semble pouvoir r\u00e9fr\u00e9ner leur passion, l\u2019envie de monter au cr\u00e9neau est bien pr\u00e9sente. Mais nous observons clairement un manque de connaissances dans la partie manag\u00e9riale, et principalement au niveau des co\u00fbts. Quels sont les co\u00fbts r\u00e9currents? Quels co\u00fbts ne puis-je surtout pas n\u00e9gliger? Ce sont parfois les \u00e9l\u00e9ments les plus fondamentaux qui leur font d\u00e9faut. Et c\u2019est pr\u00e9cis\u00e9ment sur ce plan que Lightspeed peut intervenir. Nous dispensons \u00e9galement des formations et un accompagnement pour les entrepreneurs horeca. Quiconque souhaite lancer une affaire dans l\u2019horeca doit pouvoir compter sur un accompagnement. C\u2019est ce que Lightspeed peut fournir. Un accompagnement pour la gestion des co\u00fbts, la gestion clients, la base de donn\u00e9es clients g\u00e9n\u00e9rale, la planification des horaires ou des jours de travail, la notification des maladies, les shifts de derni\u00e8re minute, etc. Nous voyons souvent un entrepreneur horeca se charger lui-m\u00eame de la cuisine et confier tout le reste \u00e0 un manager. Nous avons ici en r\u00e9alit\u00e9 le meilleur des deux mondes, un as aux fourneaux et un champion du management\u00bb.<\/p>\n<div id=\"attachment_9199\" style=\"width: 6632px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM185_NEWSLETTER_18071_Lightspeed_2.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9199\" class=\"size-full wp-image-9199\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM185_NEWSLETTER_18071_Lightspeed_2.jpg\" alt=\"\" width=\"6622\" height=\"4415\" \/><\/a><p id=\"caption-attachment-9199\" class=\"wp-caption-text\">\u00a9 Leyla Hesna<\/p><\/div>\n<p><strong>Lightspeed et Deliveroo vont collaborer<\/strong><\/p>\n<p>Depuis peu, la collaboration entre Lightspeed et Deliveroo est une r\u00e9alit\u00e9. On note une augmentation constante de la demande de livraisons \u00e0 domicile. Ces dix derni\u00e8res ann\u00e9es, nous observons une augmentation de 5% \u00e0 50%. Zhong Xu: \u00abL\u00e0, Lightspeed peut surfer sur la vague gr\u00e2ce \u00e0 une collaboration avec Deliveroo. De plus en plus de restaurants vont collaborer avec des services de livraison \u00e0 domicile comme Deliveroo. Il y a donc de plus en plus d\u2019opportunit\u00e9s pour l\u2019entrepreneur horeca de dynamiser son chiffre d\u2019affaires. Pour pouvoir r\u00e9pondre \u00e0 toutes ces questions externes, l\u2019entrepreneur horeca a besoin d\u2019un partenaire en mesure de l\u2019y aider. C\u2019est l\u00e0 que Lightspeed tombe \u00e0 point nomm\u00e9. Notre entreprise n\u2019est pas uniquement le premier syst\u00e8me de caisse bas\u00e9 sur le cloud, et le secteur n\u2019en est pas totalement conscient. De plus en plus, Lightspeed s\u2019efforce de se profiler comme plate-forme de donn\u00e9es. Actuellement, une caisse est encore tr\u00e8s ferm\u00e9e et de ce fait, les infos restent encore assez peu accessibles. Les donn\u00e9es doivent toutefois pouvoir circuler librement. D\u00e8s qu\u2019une r\u00e9servation est effectu\u00e9e, vous devez en fait d\u00e9j\u00e0 savoir quelles sont les tables libres, et quels sont les plats que ces clients aiment manger. Et si une critique vous est formul\u00e9e, vous devez savoir de qui elle \u00e9mane ou de quelle table elle provient. Voil\u00e0 pourquoi les donn\u00e9es doivent \u00eatre libres d\u2019acc\u00e8s pour un usage par des plates-formes de donn\u00e9es comme Lightspeed. L\u2019horeca est encore un secteur de services o\u00f9 le service aux clients occupe une place centrale\u00bb.<\/p>\n<div id=\"attachment_9200\" style=\"width: 4253px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM185_NEWSLETTER_18071_Lightspeed_2.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9200\" class=\"size-full wp-image-9200\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM185_NEWSLETTER_18071_Lightspeed_2.jpg\" alt=\"\" width=\"4243\" height=\"2829\" \/><\/a><p id=\"caption-attachment-9200\" class=\"wp-caption-text\">\u00a9 Leyla Hesna<\/p><\/div>\n<p><strong>Signification de Lightspeed pour le secteur horeca.<\/strong><\/p>\n<p>Lightspeed est un logiciel de caisse performant dans le Cloud pour l\u2019horeca et les d\u00e9taillants. Plus de 50.000 commer\u00e7ants et restaurateurs, d\u00e9passant les 15 milliards de dollars de transactions par an, utilisent Lightspeed pour leur croissance en et hors ligne et la gestion de leurs affaires. Lightspeed est utilis\u00e9 dans plus de 100 pays. Fond\u00e9 en 2005, son si\u00e8ge principal se situe \u00e0 Montr\u00e9al, Canada. Le si\u00e8ge pour les Pays-Bas est implant\u00e9 \u00e0 Amsterdam, et celui pour la Belgique, \u00e0 Gand.<\/p>\n<div id=\"attachment_9201\" style=\"width: 5014px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM185_NEWSLETTER_18071_Lightspeed_2.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9201\" class=\"size-full wp-image-9201\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM185_NEWSLETTER_18071_Lightspeed_2.jpg\" alt=\"\" width=\"5004\" height=\"3336\" \/><\/a><p id=\"caption-attachment-9201\" class=\"wp-caption-text\">\u00a9 Leyla Hesna<\/p><\/div>\n<p>Quelle est en r\u00e9alit\u00e9 l\u2019USP (unique selling proposition) ou la valeur ajout\u00e9e de Lightspeed? C\u2019est quoi au juste, Lightspeed?<\/p>\n<p>Zhong: \u201cLa connectivit\u00e9. La connectivit\u00e9 entre l\u2019horeca et les bases de donn\u00e9es. Et cette connectivit\u00e9 signifie que les donn\u00e9es doivent pouvoir circuler librement\u00bb. Nous avons demand\u00e9 \u00e0 Zhong quelle est la valeur ajout\u00e9e que Lightspeed peut apporter \u00e0 chaque type d\u2019entrepreneur horeca. \u00abNous rendons facile ce qui semble difficile. Nous parlons de plates-formes de donn\u00e9es tr\u00e8s complexes dont nous facilitons l\u2019acc\u00e8s \u00e0 l\u2019entrepreneur horeca\u00bb. Lightspeed est plus qu\u2019un syst\u00e8me abstrait, c\u2019est un outil de management concret dont les valeurs centrales sont la connectivit\u00e9, l\u2019\u00e9change d\u2019exp\u00e9rience et l\u2019\u00e9change d\u2019informations mutuelles. C\u2019est pour ainsi dire une communaut\u00e9 ayant pour objectif d\u2019optimiser le management des entreprises horeca, sur la base des outils requis, le tout coupl\u00e9 \u00e0 l\u2019expertise des utilisateurs\u00bb.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lightspeed.com\">www.lightspeed.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019int\u00e9gration de Deliveroo avec Lightspeed facilite la t\u00e2che des entrepreneurs horeca Le lundi 25 juin, data et hospitality se sont r\u00e9unis pour la premi\u00e8re fois le temps d\u2019un seul et m\u00eame event au Bocadero \u00e0 Anvers. Une grande question a servi de fil rouge tout au long de l\u2019\u00e9v\u00e9nement\u00a0: quelle est l\u2019utilit\u00e9 des donn\u00e9es pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,63],"tags":[],"class_list":["post-15092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data meets Hospitality | Horeca Magazine<\/title>\n<meta name=\"description\" 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