{"id":15098,"date":"2018-07-26T00:00:00","date_gmt":"2018-07-26T00:00:00","guid":{"rendered":"https:\/\/horecamagazine.be\/sial\/"},"modified":"2023-11-24T10:52:47","modified_gmt":"2023-11-24T09:52:47","slug":"sial","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/sial\/","title":{"rendered":"SIAL"},"content":{"rendered":"<p><strong>Une \u00e9dition 2018 plac\u00e9e sous le signe du renouveau<\/strong><\/p>\n<p>S\u2019arr\u00eater, c\u2019est reculer et SIAL 2018 mise \u00e0 fond sur l\u2019avenir. L\u2019alimentation est aujourd\u2019hui au centre de nos pr\u00e9occupations et l\u2019accent est enti\u00e8rement mis sur les \u00e9volutions et les perspectives. Nous assistons en effet \u00e0 une croissance d\u00e9mographique mondiale (30% d\u2019ici 2050 pour atteindre les 9,7 milliards), et \u00e0 une urbanisation croissante qui augmentera la demande alimentaire mondiale de 60 \u00e0 70% d&rsquo;ici 2050. L\u2019horeca joue un r\u00f4le de premier ordre dans un monde en pleine \u00e9volution et en plein changement en termes d&rsquo;habitudes alimentaires et de cultures. Et \u00e0 l\u2019instar d&rsquo;autres secteurs, le ph\u00e9nom\u00e8ne transfrontalier ne peut \u00eatre arr\u00eat\u00e9, mais les facteurs \u00e9thiques, \u00e9cologiques et \u00e9conomiques ont \u00e9galement une influence d\u00e9cisive.<\/p>\n<p><strong>Grandes tendances<\/strong><\/p>\n<ul>\n<li>La part de la classe moyenne augmentera encore plus vite par rapport \u00e0 la croissance d\u00e9mographique totale (40% contre 30%) avec un impact important sur la demande de nourriture.<\/li>\n<li>D&rsquo;ici 2030, les deux tiers de la consommation de la classe moyenne se situeront dans la r\u00e9gion Asie-Pacifique.<\/li>\n<li>L&rsquo;Afrique suivra avec un doublement de la population au cours des 30 prochaines ann\u00e9es.<\/li>\n<li>Les pays occidentaux continueront \u00e0 rechercher des produits alimentaires de qualit\u00e9. Les pays en d\u00e9veloppement verront leur consommation alimentaire passer de produits non transform\u00e9s \u00e0 des produits transform\u00e9s (c.-\u00e0-d. plus de processus, d&#8217;emballages et d&rsquo;\u00e9quipements).<\/li>\n<li>Le vieillissement de la population dans les pays occidentaux augmentera la demande de produits sp\u00e9cifiques, la demande d&rsquo;aliments pr\u00e9par\u00e9s et de portions adapt\u00e9es.<\/li>\n<li>L&rsquo;axe \u00abplaisir\u00bb continuera \u00e0 d\u00e9cliner en 2017 au profit de l&rsquo;axe \u00absant\u00e9\u00bb qui poursuivra sa croissance dynamique.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/2018-07-26-om-13.30.57.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9349\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/2018-07-26-om-13.30.57.png\" alt=\"\" width=\"1592\" height=\"865\" \/><\/a><\/p>\n<p><strong>L\u2019expertise de SIAL<\/strong><\/p>\n<p>L&rsquo;expertise SIAL s&rsquo;appuie sur 50 ans d&rsquo;exp\u00e9rience, le savoir-faire et un r\u00e9seau international. En outre, le SIAL identifie les march\u00e9s alimentaires \u00e9mergents et dynamiques et suit les \u00e9volutions du secteur, d\u00e9tecte les tendances et indique les orientations futures. L&rsquo;identification des march\u00e9s alimentaires dynamiques et \u00e9mergents est souvent centrale.LeSIAL est aussi g\u00e9n\u00e9rateur de d\u00e9veloppement dans un environnement B2B et un acc\u00e8s indispensable \u00e0 un large fichier de contacts qualitatifs.<br \/>\nEn quoi le SIAL diff\u00e8re-t-il des autres salons du secteur? Principalement en raison de sa force inspirante et de sa grande repr\u00e9sentation internationale. Vous y d\u00e9couvrez une analyse globale qui prend \u00e9galement en compte la diversit\u00e9 et les approches locales. Il s\u2019agit d\u2019un salon professionnel \u00e0 l\u2019intention des gestionnaires de l\u2019horeca qui appr\u00e9cient l&rsquo;innovation et recherchent l&rsquo;inspiration pour leurs propres projets et d\u00e9veloppements futurs. Il fait figure de cadre de r\u00e9f\u00e9rence pour vos propres concepts et approches de march\u00e9.<\/p>\n<p><a href=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM165_REP_SIAL_beeld_2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9356\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/HM165_REP_SIAL_beeld_2.jpg\" alt=\"\" width=\"2126\" height=\"1412\" \/><\/a><\/p>\n<p><strong>Source d&rsquo;inspiration et de collaboration pour le march\u00e9 alimentaire<\/strong><\/p>\n<p>En raison de sa vision large et en profondeur, le SIAL est la source d&rsquo;inspiration pour le secteur de l&rsquo;alimentation et des boissons. Tous les acteurs y sont r\u00e9unis : tant les producteurs que les acheteurs communiquent les grandes tendances du march\u00e9 alimentaire et les enjeux du secteur. C&rsquo;est le point de rencontre de la communaut\u00e9 mondiale qui couvre toutes les parties du march\u00e9 alimentaire dans une vision globale \u00e0 360 \u00b0.<br \/>\nNous avons approfondi cet aspect avec Nelly Baron (Directrice Promotion et Communication du R\u00e9seau SIAL): \u00ab Le SIAL se concentre principalement sur la diversit\u00e9, l&rsquo;innovation, la d\u00e9couverte de nouveaux fournisseurs, les moyens de d\u00e9velopper davantage son activit\u00e9. En un mot, le SIAL concerne l&rsquo;avenir. Par exemple, pour l&rsquo;\u00e9dition 2018, des rencontres sont pr\u00e9vues avec les meilleurs chefs, des d\u00e9monstrations culinaires et des cours de cuisine, l&rsquo;introduction et un approfondissement quant \u00e0 la num\u00e9risation.Le visiteur obtient une image virtuelle du futur.<br \/>\nNous suivons le march\u00e9 de fa\u00e7on permanente tout comme le manager horeca suit son propre consommateur. C&rsquo;est un secteur qui travaille g\u00e9n\u00e9ralement sous pression, mais il est indispensable parfois de prendre de la distance, d\u2019\u00e9largir ses horizons et de r\u00e9fl\u00e9chir sur l&rsquo;orientation future. D\u00e9but septembre, nous publierons d\u2019ailleurs l&rsquo;\u00e9tude men\u00e9e par le SIAL et qui mettra en exergue quelques grandes tendances. La tradition et le caract\u00e8re local sont clairement des tendances pour les d\u00e9cennies \u00e0 venir.Les concepts centraux en termes d\u2019alimentation sont le \u2018go\u00fbt\u2019, le \u2018bon sens\u2019, l\u2019\u2019honn\u00eatet\u00e9\u2019 et l\u2019\u2019authenticit\u00e9\u2019.<br \/>\nNous mangeons et voulons nous sentir bien: bon go\u00fbt, bon pour la sant\u00e9, bon pour l&rsquo;environnement, bon pour le bien-\u00eatre des animaux. C&rsquo;est ce que nous ressentons dans les contacts avec les chefs, et la jeune g\u00e9n\u00e9ration de chefs est particuli\u00e8rement \u00e0 l&rsquo;\u00e9coute. La mondialisation joue \u00e9videmment un r\u00f4le, nous consommons des produits locaux, mais leur donnons souvent une touche internationale ou un twist pour permettre au go\u00fbt de se r\u00e9v\u00e9ler de mani\u00e8re sublime.Nous travaillons sur ces axes depuis 1954, en suivant les march\u00e9s en vue d&rsquo;\u00e9largir les horizons de tous les acteurs du secteur.\u00a0\u00bb<\/p>\n<p>Si vous souhaitez le d\u00e9couvrir vous-m\u00eame, notez d\u00e8s \u00e0 pr\u00e9sent un rendez-vous dans votre agenda: SIAL Paris du 21 au 25 octobre 2018, Paris Nord Villepinte.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.sialparis.fr\">www.sialparis.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9dition 2018 plac\u00e9e sous le signe du renouveau S\u2019arr\u00eater, c\u2019est reculer et SIAL 2018 mise \u00e0 fond sur l\u2019avenir. L\u2019alimentation est aujourd\u2019hui au centre de nos pr\u00e9occupations et l\u2019accent est enti\u00e8rement mis sur les \u00e9volutions et les perspectives. Nous assistons en effet \u00e0 une croissance d\u00e9mographique mondiale (30% d\u2019ici 2050 pour atteindre les 9,7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,63],"tags":[],"class_list":["post-15098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIAL | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | SIAL\" \/>\n<meta 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