{"id":15109,"date":"2018-09-11T00:00:00","date_gmt":"2018-09-11T00:00:00","guid":{"rendered":"https:\/\/horecamagazine.be\/du-poisson-bien-de-chez-nous\/"},"modified":"2023-11-24T10:52:45","modified_gmt":"2023-11-24T09:52:45","slug":"du-poisson-bien-de-chez-nous","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/du-poisson-bien-de-chez-nous\/","title":{"rendered":"Du poisson bien de chez nous"},"content":{"rendered":"

En 2017, les Belges ont consomm\u00e9 \u00e0 la maison en moyenne 8\u00a0kg de poisson, de mollusques et de crustac\u00e9s, qu\u2019ils soient frais, surgel\u00e9s ou pr\u00e9par\u00e9s, \u00e0 hauteur de 99\u00a0euros. Ce qui repr\u00e9sente une baisse de volume de 2\u00a0% par rapport \u00e0 2016. Pr\u00e9cisons que la cat\u00e9gorie \u2019pr\u00e9parations fra\u00eeches\u2019 a augment\u00e9 de 12\u00a0%, alors que les produits frais, surgel\u00e9s et fum\u00e9s ont connu une diminution des ventes. Si le poisson, les crustac\u00e9s et les coquillages repr\u00e9sentent toujours la moiti\u00e9 du volume, ils ont malgr\u00e9 tout perdu 4\u00a0% de l\u2019offre totale. Leur prix a par contre connu une hausse de 4\u00a0%.
\nDans la cat\u00e9gorie viande comprenant viande rouge, volaille et poisson, ce dernier ne d\u00e9m\u00e9rite pas, se r\u00e9servant une part de 14,8\u00a0% du volume. C\u2019est du moins ce qui transpara\u00eet d\u2019une enqu\u00eate en cours men\u00e9e par le bureau d\u2019\u00e9tude de march\u00e9 GfK Belgique pour le VLAM (Office Flamand d’Agro-Marketing).<\/p>\n

Les hypers et grands supermarch\u00e9s (DIS 1) sont incontestablement rest\u00e9s leaders de ce secteur avec une part de march\u00e9 de 40,5\u00a0%. Ils ont toutefois perdu du terrain face aux hard-discounters et supermarch\u00e9s de proximit\u00e9. Les poissonneries sp\u00e9cialis\u00e9es ont ces derniers temps encore recul\u00e9 et passent sous la barre des 9\u00a0% en parts de march\u00e9. Les poissonneries flamandes sp\u00e9cialis\u00e9es en poissons frais et de la Mer du nord ont elles aussi r\u00e9gress\u00e9, m\u00eame si elles s\u2019en sortent l\u00e9g\u00e8rement mieux que les autres.<\/p>\n

\"\"<\/a><\/p>\n

Le Belge mangeur de poisson\u00a0?<\/strong><\/p>\n

Les Belges ont consomm\u00e9 plus de poisson, de mollusques et de crustac\u00e9s en 2017 qu\u2019en 2014. Ces chiffres ressortent d\u2019une enqu\u00eate d\u2019iVox.\u00a0Le Flamand tient le haut du pav\u00e9 belge en achetant trois livres de poisson, mollusques et crustac\u00e9s de plus que le Wallon, et 0,3\u00a0kg de plus que le Bruxellois. 94\u00a0% des familles ont achet\u00e9 du poisson, des mollusques et des crustac\u00e9s au cours de l\u2019ann\u00e9e derni\u00e8re. Ce qui repr\u00e9sente en moyenne 19\u00a0achats, soit un demi achat de moins qu\u2019en 2017.<\/p>\n

Deux tiers des poissons consomm\u00e9s le sont toujours \u00e0 la maison ou lors de repas de famille ou entre amis. Le dernier tiers est fourni par l\u2019horeca qui grappille d\u2019ailleurs une part de plus en plus importante. Elle est pass\u00e9e de 16\u00a0\u00e0\u00a021\u00a0% en trois ans.\u00a0Le cabillaud et le saumon sont les rois de la table familiale, alors que scampi et moules continuent \u00e0 tr\u00f4ner fi\u00e8rement dans les assiettes des restaurateurs. En g\u00e9n\u00e9ral, poisson, mollusques et crustac\u00e9s sont relativement plus souvent consomm\u00e9s dans les restaurants que la viande et le poulet, par exemple.\u00a0Conform\u00e9ment \u00e0 la consommation alimentaire en l\u00e9g\u00e8re hausse, les achats de poisson, mollusques et crustac\u00e9s ont augment\u00e9 de 2\u00a0% au cours de l\u2019ann\u00e9e derni\u00e8re. Le volume de la cat\u00e9gorie poisson achet\u00e9 en Belgique a par contre diminu\u00e9 de 2\u00a0% au cours de la p\u00e9riode pass\u00e9e. Le plus grand recul a \u00e9t\u00e9 enregistr\u00e9 pour les crustac\u00e9s, les mollusques et le poisson fum\u00e9 surgel\u00e9s.\u00a0Le prix du poisson frais a augment\u00e9 de 4\u00a0%, la vente r\u00e9gressant de 4\u00a0% du volume par habitant. L\u2019ann\u00e9e derni\u00e8re, le Belge a achet\u00e9 en moyenne 1,5\u00a0kg de poisson frais. Le poisson frais ne trouvant pas de nouveaux amateurs et le Belge en achetant un peu moins souvent, la fr\u00e9quence d\u2019achat a chut\u00e9 de 9\u00a0\u00e0\u00a08,6\u00a0fois par an.\u00a0Apr\u00e8s une bonne ann\u00e9e 2016, le segment du poisson fum\u00e9 a obtenu de moins bons r\u00e9sultats.
\nLe prix des moules fra\u00eeches \u00e9tait moins \u00e9lev\u00e9 en 2017, leur permettant de maintenir le nombre d\u2019acheteurs et le volume achet\u00e9 \u00e0 niveau.\u00a0Les pr\u00e9parations fra\u00eeches \u00e0 base de poisson, de crustac\u00e9s et de mollusques ont par contre connu une spectaculaire croissance de 12\u00a0% du volume. Les repas traiteur et salades diverses ont donc su tirer leur \u00e9pingle du jeu.<\/p>\n

\"\"<\/a><\/p>\n

T\u00eates d\u2019affiche<\/strong><\/p>\n

Le cabillaud reste le poisson le plus populaire, talonn\u00e9 par le saumon. 45\u00a0% des familles belges ont achet\u00e9 du cabillaud frais au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e. Le saumon frais obtenant 40\u00a0%. Ces deux grands classiques repr\u00e9sentent ensemble la moiti\u00e9 de la totalit\u00e9 de la vente de poisson frais, cette part ayant tendance \u00e0 rester stable. Si le saumon a c\u00e9d\u00e9 un peu de terrain, cette perte a \u00e9t\u00e9 compens\u00e9e par une augmentation du c\u00f4t\u00e9 du cabillaud.
\nLes poissons de la Mer du nord tels que le fl\u00e9tan, le bar commun, la sole commune, le rouget et le s\u00e9baste ont eu plus de succ\u00e8s en 2017 qu\u2019en 2016. Les esp\u00e8ces comme le pangasius, le tilapia et la perche du Nil ne cessent de perdre en popularit\u00e9.<\/p>\n

Remarquons que si les crevettes grises d\u00e9cortiqu\u00e9es ont vu leur prix augmenter de 12\u00a0%, elles ont perdu un volume de 14\u00a0% par habitant. Si leur prix a doubl\u00e9 en huit ann\u00e9es, le volume achet\u00e9 a chut\u00e9 de moiti\u00e9.<\/p>\n

www.vlam.be<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En 2017, les Belges ont consomm\u00e9 \u00e0 la maison en moyenne 8\u00a0kg de poisson, de mollusques et de crustac\u00e9s, qu\u2019ils soient frais, surgel\u00e9s ou pr\u00e9par\u00e9s, \u00e0 hauteur de 99\u00a0euros. Ce qui repr\u00e9sente une baisse de volume de 2\u00a0% par rapport \u00e0 2016. Pr\u00e9cisons que la cat\u00e9gorie \u2019pr\u00e9parations fra\u00eeches\u2019 a augment\u00e9 de 12\u00a0%, alors que les […]<\/p>\n","protected":false},"author":1,"featured_media":14652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,63],"tags":[],"class_list":["post-15109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nDu poisson bien de chez nous | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Du poisson bien de chez nous\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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