{"id":18951,"date":"2019-03-19T12:52:17","date_gmt":"2019-03-19T12:52:17","guid":{"rendered":"https:\/\/horecamagazine.be\/le-cafe\/"},"modified":"2019-03-19T12:52:21","modified_gmt":"2019-03-19T12:52:21","slug":"le-cafe","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/le-cafe\/","title":{"rendered":"le caf\u00e9"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.20.2″][et_pb_row _builder_version=\u00a0\u00bb3.20.2″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.20.2″][et_pb_text _builder_version=\u00a0\u00bb3.20.2″]En servant un bon caf\u00e9 dans votre \u00e9tablissement horeca, vous marquez des points d\u2019embl\u00e9e. Outre la qualit\u00e9 du caf\u00e9, le choix de la machine \u00e0 caf\u00e9 appropri\u00e9e joue aussi, cela va de soi, un r\u00f4le important. Pour choisir la machine qui convient \u00e0 votre type d\u2019\u00e9tablissement, l\u2019essentiel est de chercher le fournisseur ad\u00e9quat.<\/strong><\/p>\n

Que ce soit le matin \u00e0 l\u2019h\u00f4tel ou dans un restoroute, pendant la matin\u00e9e comme coup de pouce, apr\u00e8s le d\u00eener pour achever un repas, \u00e0 quatre heures ou le soir pour rester \u00e9veill\u00e9 : le caf\u00e9 r\u00e9pond \u00e0 des besoins diff\u00e9rents \u00e0 chaque moment de la journ\u00e9e. Du reste, le client est de plus en plus demandeur d\u2019un caf\u00e9 de qualit\u00e9 et de toutes sortes de variantes particuli\u00e8res, allant d\u2019un espresso serr\u00e9 \u00e0 un latte macchiato, un ristretto et j\u2019en passe, jusqu\u2019au caf\u00e9 glac\u00e9. Ou encore d\u2019un caf\u00e9 cubain et toutes sortes d\u2019ingr\u00e9dients ajout\u00e9s tels que le caramel ou le chocolat. De plus, le caf\u00e9 devient le produit par excellence \u00e0 emporter pour le boire en cours de route.
\nLe d\u00e9fi principal consiste \u00e0 choisir le type de machine \u00e0 caf\u00e9 qui r\u00e9ponde aux besoins sp\u00e9cifiques de votre \u00e9tablissement sur le plan des variantes de caf\u00e9 et des sp\u00e9cialit\u00e9s. Ces machines doivent pouvoir garantir une qualit\u00e9 constante, premier crit\u00e8re auquel le client est attentif. Par ailleurs, il faut aussi porter son choix sur une machine qui permet de pr\u00e9parer rapidement les commandes souhait\u00e9es, m\u00eame pendant les coups de feu.<\/p>\n

De quelle machine \u00e0 caf\u00e9 avez-vous besoin ?<\/h3>\n

D\u2019abord, vous n\u2019achetez pas une machine \u00e0 caf\u00e9 pour son apparence ou son design. Vous devez prioritairement d\u00e9terminer les fonctionnalit\u00e9s requises de la machine. Si le caf\u00e9 est un th\u00e8me important dans votre \u00e9tablissement, l\u2019investissement dans une machine \u00e0 espresso haut-de-gamme avec moulin se justifie. Si le caf\u00e9 joue un r\u00f4le accessoire dans votre concept horeca, n\u2019h\u00e9sitez pas \u00e0 vous renseigner aupr\u00e8s des fabricants de machines (semi-)automatiques.
\nIl faut souvent choisir entre fonctionnalit\u00e9 et design. Si votre objectif est avant tout de pouvoir servir rapidement une tasse de caf\u00e9, vous choisirez probablement une autre machine qu\u2019une personne qui mise sur la cr\u00e9ation de l\u2019atmosph\u00e8re ad\u00e9quate de la d\u00e9gustation de caf\u00e9.
\nNe choisissez pas la facilit\u00e9 et commencez par d\u00e9cider ce que vous voulez avant de rechercher le fournisseur ad\u00e9quat de votre machine \u00e0 caf\u00e9. Lors d\u2019un premier entretien, vous pourrez d\u00e9terminer comment satisfaire votre client avec un investissement correct dans la machine ad\u00e9quate.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.20.2″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.20.2″][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2019\/03\/Koffie_1.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb3.20.2″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.20.2″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.20.2″][et_pb_text _builder_version=\u00a0\u00bb3.20.2″]<\/p>\n

L\u2019importance de la formation et du conseil<\/h3>\n

Le choix du fournisseur ad\u00e9quat de votre machine \u00e0 caf\u00e9 n\u2019est pas une mince affaire. Outre la machine en soi, bien d\u2019autres aspects doivent \u00eatre pris en compte. Les fabricants r\u00e9fl\u00e9chissent volontiers avec vous \u00e0 la fa\u00e7on d\u2019int\u00e9grer le caf\u00e9 dans les objectifs commerciaux de l\u2019entreprise horeca et d\u2019augmenter la valeur par tasse de caf\u00e9, \u00e0 la fois pour l\u2019exploitant et pour le client. Autre crit\u00e8re important : il convient de choisir un fabricant qui n\u2019apporte pas seulement un conseil expert mais organise \u00e9galement une formation compl\u00e9mentaire du personnel dans la pr\u00e9paration de caf\u00e9s et de pr\u00e9parations sp\u00e9ciales, l\u2019art du latte et l\u2019hospitality.<\/p>\n

Partage des connaissances<\/h3>\n

Les machines \u00e0 caf\u00e9 offrent de plus en plus de possibilit\u00e9s et le partage des connaissances et de l\u2019expertise pour les mettre pleinement \u00e0 profit est donc important. Les machines classiques \u00e9quip\u00e9es de boutons disparaissent de plus en plus du paysage horeca pour c\u00e9der la place aux \u00e9crans tactiles. Notre soci\u00e9t\u00e9 moderne ne se con\u00e7oit plus non plus sans la t\u00e9l\u00e9m\u00e9trie, ce qui implique concr\u00e8tement que certains param\u00e8tres peuvent aussi \u00eatre contr\u00f4l\u00e9s et r\u00e9gl\u00e9s \u00e0 distance.<\/p>\n

Qui d\u00e9termine le prix ?<\/h3>\n

Les diff\u00e9rences de prix entre les machines d\u00e9pendent notamment de la qualit\u00e9 du caf\u00e9, des possibilit\u00e9s de r\u00e9glage de la machine, de la capacit\u00e9 par jour et de la dur\u00e9e de vie souhait\u00e9e de la machine. Si les composants utilis\u00e9s jouent aussi un r\u00f4le, le prix d\u00e9pend \u00e9galement des possibilit\u00e9s et variations de la machine et du niveau de service souhait\u00e9.
\nCertaines machines haut-de-gamme sont de plus en plus souvent fabriqu\u00e9es \u00e0 la main, ce qui a naturellement un impact sur le prix. Un investissement compl\u00e9mentaire utile peut \u00eatre l\u2019acquisition d\u2019un chauffe-tasses. Des tasses et verres chauds contribuent certainement \u00e0 une exp\u00e9rience optimale du caf\u00e9. Les sp\u00e9cialistes conseillent par ailleurs un syst\u00e8me de filtrage et d\u00e9tartrage pour une qualit\u00e9 et un go\u00fbt optimal de l\u2019eau ainsi que pour l\u2019entretien de la machine.<\/p>\n

Caf\u00e9 personnalis\u00e9<\/h3>\n

En tant qu\u2019entreprise horeca, vous pouvez vous distinguer par un caf\u00e9 personnalis\u00e9 \u00e0 la dimension de votre entreprise et par l\u2019utilisation de diff\u00e9rents types de lait. Les syst\u00e8mes enti\u00e8rement automatiques avec des fonctions dites \u2018best foam\u2019 et \u2018dynamic milk\u2019 ont clairement le vent en poupe. Les machines qui offrent de la mousse de lait d\u2019une qualit\u00e9 digne d\u2019un latte garantissent les meilleurs cappuccinos.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.20.2″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.20.2″][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2019\/03\/Koffie_2.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb3.20.2″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.20.2″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.20.2″][et_pb_text _builder_version=\u00a0\u00bb3.20.2″]<\/p>\n

Attentes croissantes<\/h3>\n

Le consommateur demande toujours plus de sa tasse de caf\u00e9 et cela a des cons\u00e9quences. S\u2019il est plus exigeant, il est \u00e9galement dispos\u00e9 \u00e0 payer plus. Le consommateur aime \u00eatre surpris et recherche sans cesse de nouvelles formules. Dans l\u2019horeca, le caf\u00e9 se con\u00e7oit de plus en plus comme une exp\u00e9rience totale. Avec un barista qualifi\u00e9, une machine efficace et performante et une atmosph\u00e8re agr\u00e9able, vous pouvez faire du moment caf\u00e9 de votre client une exp\u00e9rience unique. Avec la machine ad\u00e9quate, un caf\u00e9 en grains de qualit\u00e9, une jolie vaisselle et toute l\u2019atmosph\u00e8re qui entoure un bon caf\u00e9, votre client satisfait ne tardera pas \u00e0 devenir votre meilleur porte-parole.<\/p>\n

Caf\u00e9 froid \u2026<\/h3>\n

Hormis le caf\u00e9 r\u00e9confortant d\u00e9clin\u00e9 dans toutes sortes de variantes aromatiques, le caf\u00e9 froid conna\u00eet aussi une progression remarquable. Sa pr\u00e9paration est simple : disposer des gla\u00e7ons dans un verre r\u00e9sistant, verser par-dessus un ristretto, ajouter un ar\u00f4me, caramel ou noisette par exemple, puis recouvrir le tout d\u2019une mousse de caf\u00e9 froide. Une boisson rafra\u00eechissante qui pourrait bien devenir la vedette des terrasses estivales.<\/p>\n

\u2026 et cold brew<\/h3>\n

Les machines avec une fonction dite \u2018cold brew\u2019 vont encore plus loin. Elles fournissent un produit estival typique que vous pouvez agr\u00e9menter au gr\u00e9 de votre fantaisie en tant qu\u2019entrepreneur horeca. Cette machine se fonde sur la notion que le caf\u00e9 ne doit pas n\u00e9cessairement se servir chaud. Selon ce raisonnement, le go\u00fbt savoureux du caf\u00e9 ne se perd pas s\u2019il est servi glac\u00e9 lorsqu\u2019il est bien pr\u00e9par\u00e9. Il existe par exemple une machine avec ce que l\u2019on appelle un \u201cpillow pack\u201d qui doit infuser pendant douze heures dans l\u2019eau froide. Le r\u00e9sultat de ce processus est une base parfaite pour les cocktails et toutes sortes de variations sur le caf\u00e9 glac\u00e9.<\/p>\n

Caf\u00e9 en self-service<\/h3>\n

Une autre tendance sur le march\u00e9 du caf\u00e9 est la n\u00e9cessit\u00e9 croissante du self-service. Les \u00e9tablissements qui mettent \u00e0 disposition des machines avec des \u00e9crans clairs et les logiciels intelligents et conviviaux n\u00e9cessaires peuvent certainement augmenter leur chiffre d\u2019affaires. Surtout lorsqu\u2019elles s\u2019accompagnent de syst\u00e8mes de paiement automatiques ais\u00e9s, augmentant encore le chiffre d\u2019affaires qu\u2019elles permettent de r\u00e9aliser.
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En servant un bon caf\u00e9 dans votre \u00e9tablissement horeca, vous marquez des points d\u2019embl\u00e9e. Outre la qualit\u00e9 du caf\u00e9, le choix de la machine \u00e0 caf\u00e9 appropri\u00e9e joue aussi, cela va de soi, un r\u00f4le important. Pour choisir la machine qui convient \u00e0 votre type d\u2019\u00e9tablissement, l\u2019essentiel est de chercher le fournisseur ad\u00e9quat. Que ce […]<\/p>\n","protected":false},"author":3,"featured_media":18916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42],"tags":[],"class_list":["post-18951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nle caf\u00e9 | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | le caf\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/le-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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