{"id":19905,"date":"2019-05-24T08:02:45","date_gmt":"2019-05-24T08:02:45","guid":{"rendered":"https:\/\/horecamagazine.be\/vlam-rapport-dactivites-2018\/"},"modified":"2019-05-24T08:02:45","modified_gmt":"2019-05-24T08:02:45","slug":"vlam-rapport-dactivites-2018","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/vlam-rapport-dactivites-2018\/","title":{"rendered":"VLAM rapport d\u2019activit\u00e9s 2018"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.22.5&Prime;][et_pb_row _builder_version=\u00a0\u00bb3.22.5&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.22.5&Prime;][et_pb_text _builder_version=\u00a0\u00bb3.22.5&Prime;]<strong>Le VLAM (Vlaams Centrum voor Agro- en Visserijmarketing) a publi\u00e9 son rapport d\u2019activit\u00e9s 2018. Celui-ci contient de nombreuses informations utiles \u00e0 propos du secteur.<\/strong><\/p>\n<p>Le VLAM est une agenceautonomis\u00e9e externe de droit priv\u00e9 (abr\u00e9viation n\u00e9erlandaise EVA)du Domaine Politique de l&rsquo;Agriculture et de la P\u00eache du gouvernement flamand. Il est en charge de la promotion de produits et services dans les secteurs de l&rsquo;agriculture, de l&rsquo;horticulture, de la p\u00eache et de l&rsquo;agroalimentaire.Le VLAM tire ses revenus du gouvernement flamand, des producteurs agricoles et des participants au march\u00e9. L\u2019\u00e9quivalent wallon est L\u2019APAQ W (Agence Wallonne pour la Promotion d\u2019une Agriculture de Qualit\u00e9).<\/p>\n<p><strong>Plusieurs groupes-cibles<\/strong><\/p>\n<p>L\u2019agenda de promotion 2018 \u00e9tait une fois de plus truff\u00e9 d\u2019initiatives visant de nombreux groupes-cibles. Pour le monde ext\u00e9rieur, le VLAM est principalement r\u00e9put\u00e9 pour ses compagnes m\u00e9diatiques nationales adapt\u00e9es aux consommateurs.<\/p>\n<p>Mais le VLAM s\u2019adresse \u00e9galement aux professionnels tels que les professionnels de la sant\u00e9, les n\u00e9gociants, les d\u00e9taillants et les exploitants horeca. Le centre de promotion accorde de plus en plus d\u2019importance \u00e0 la communication relative au d\u00e9veloppement durable. Il s\u2019agit l\u00e0 d\u2019un choix strat\u00e9gique qui sera maintenu dans les ann\u00e9es \u00e0 venir.<\/p>\n<p>Les diff\u00e9rents secteurs du VLAM suivent chacun leur propre parcours avec leurs propres objectifs et accents. Mais ils s&rsquo;unissent \u00e9galement dans le cadre, notamment, de la campagne Lekker van bij ons. La r\u00e9alisation la plus connue dans ce domaine est leur propre plate-forme culinaire lekkerervanbijons.be, qui a enregistr\u00e9 plus de 8 millions de visites en 2018. Le VLAM a d\u00e9velopp\u00e9 avec succ\u00e8s la plateforme culinaire et la communication associ\u00e9e en 2 langues et s\u2019est concentr\u00e9 sur le degr\u00e9 de chauvinisme du Belge.<\/p>\n<p>Le VLAM parvient \u00e0 obtenir des budgets europ\u00e9ens consid\u00e9rables. Ils permettent avant tout de d\u00e9velopper de nouveaux march\u00e9s d&rsquo;exportation pour nos produits flamands de qualit\u00e9. \u00ab\u00a0Nous d\u00e9ployons des activit\u00e9s commerciales sur ces march\u00e9s, mais nous veillons \u00e9galement \u00e0 ce que, par exemple, notre poire Conf\u00e9rence, pour ne nommer qu&rsquo;un produit phare, puisse \u00eatre d\u00e9gust\u00e9 dans quelques dizaines de supermarch\u00e9s chinois.\u00a0\u00bb<\/p>\n<p>En 2018, le VLAM, ainsi que plusieurs entreprises flamandes, a particip\u00e9 \u00e0 23 salons professionnels et a organis\u00e9 six voyages de promotion pour l\u2019enti\u00e8ret\u00e9 du secteur.<\/p>\n<p>Lisez le rapport d\u2019activit\u00e9s complet sur <a href=\"https:\/\/www.vlam.be\/nl\/about\/publicaties\" target=\"_blank\" rel=\"noopener noreferrer\">www.vlam.bepublicaties<\/a>.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le VLAM (Vlaams Centrum voor Agro- en Visserijmarketing) a publi\u00e9 son rapport d\u2019activit\u00e9s 2018. Celui-ci contient de nombreuses informations utiles \u00e0 propos du secteur. Le VLAM est une agenceautonomis\u00e9e externe de droit priv\u00e9 (abr\u00e9viation n\u00e9erlandaise EVA)du Domaine Politique de l&rsquo;Agriculture et de la P\u00eache du gouvernement flamand. Il est en charge de la promotion de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-19905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VLAM rapport d\u2019activit\u00e9s 2018 | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | VLAM rapport d\u2019activit\u00e9s 2018\" \/>\n<meta name=\"robots\" content=\"index, follow, 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