{"id":21751,"date":"2020-02-03T16:14:56","date_gmt":"2020-02-03T16:14:56","guid":{"rendered":"https:\/\/horecamagazine.be\/laurent-nys-directeur-general-mabru\/"},"modified":"2020-02-03T16:27:45","modified_gmt":"2020-02-03T16:27:45","slug":"laurent-nys-directeur-general-mabru","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/laurent-nys-directeur-general-mabru\/","title":{"rendered":"Laurent Nys – Directeur g\u00e9n\u00e9ral MABRU"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.2.2″][et_pb_row _builder_version=\u00a0\u00bb4.2.2″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.2.2″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ min_height=\u00a0\u00bb100px\u00a0\u00bb]<\/p>\n

Le plus grand march\u00e9 de Belgique<\/span><\/h2>\n

Originellement tenu sur la Grand Place de Bruxelles, ce march\u00e9 de gros s\u2019est d\u00e9plac\u00e9 depuis 1973 au quai des Usines, le long du canal. <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_4,1_4″ _builder_version=\u00a0\u00bb4.2.2″][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.2.2″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″]Que ce soit en taille ou en chiffre d\u2019affaires, le March\u00e9 Matinal de Bruxelles g\u00e9r\u00e9 par l\u2019asbl Mabru est de loin le plus gros distributeur de produits frais en Belgique. Certains clients se d\u00e9placent de loin, les marchandises sont import\u00e9es de partout dans le monde\u00a0: \u00e9picerie fine de Rungis, vongole d\u2019Italie, poisson de Hollande, feta de Turquie\u2026 Mais l\u2019ambiance de march\u00e9 est toujours l\u00e0\u00a0: on travaille de nuit, tout le monde se conna\u00eet et beaucoup d\u2019emplacements sont repris de g\u00e9n\u00e9ration en\u00a0g\u00e9n\u00e9ration.[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2020\/02\/mabru.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.2.2″]<\/p>\n

L\u2019attrait du March\u00e9 Matinal<\/span><\/h4>\n

Selon une enqu\u00eate, le principal attrait du march\u00e9 est la fra\u00eecheur de la marchandise (47%) et ensuite la diversit\u00e9 des produits propos\u00e9s (39 %).<\/p>\n

Les exposants sont diversifi\u00e9s\u00a0: depuis le petit producteur local (de fleurs, de chicons par exemple) \u00e0 quelques grands acteurs qui font jusqu\u2019\u00e0 30 millions d\u2019euros de chiffre d\u2019affaires par an. C\u2019est pour une part cette diversit\u00e9 qui fait la richesse du march\u00e9.<\/p>\n

Les visiteurs sont principalement les restaurateurs, chefs et traiteurs (Lionel Rigolet, lui-m\u00eame administrateur de Mabru, David Martin ou Pierre Marcolini pour ne citer que quelques-uns des habitu\u00e9s, y trouvent leur bonheur) mais \u00e9galement pour une large part les march\u00e9s de rue qui repr\u00e9sentent des volumes \u00e9normes, les \u00e9piceries et les magasins de nuit.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2020\/02\/mabru2-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.2.2″]<\/p>\n

Un \u00e9ternel duel<\/span><\/h4>\n

Les principaux produits offerts sont les produits frais (fruits et l\u00e9gumes, fleurs et plantes ; poissons, viandes, fromages et produits laitiers ; aliments secs et produits\u00a0m\u00e9diterran\u00e9ens).<\/p>\n

Laurent Nys\u00a0: \u00ab\u00a0Le march\u00e9 matinal est le plus grand acteur belge pour les produits m\u00e9diterran\u00e9ens. Pistaches, fruits secs, olives, th\u00e9, feta se vendent en quantit\u00e9s. Mabru est la plus grande plateforme logistique de past\u00e8ques par exemple. En saison, jusqu\u2019\u00e0 60 semi-remorques sont d\u00e9charg\u00e9s toutes les semaines sur notre parking. C\u2019est magnifique \u00e0 voir\u00a0! \u00bb s\u2019extasie-t-il avec enthousiasme.<\/p>\n

Beaucoup de marchandises transitent par camion, quelques-unes par bateau, les fruits et fleurs exotiques arrivent par avion. Pas tr\u00e8s \u00e9cologique mais impossible de faire autrement. C\u2019est une garantie de qualit\u00e9 car les fruits ont m\u00fbri sur place au soleil, contrairement \u00e0 ceux qui \u2018m\u00fbrissent\u2018 dans les cales des bateaux. Ce n\u2019est jamais comparable \u00e9videmment. L\u2019\u00e9ternel duel entre qualit\u00e9 et prix ou qualit\u00e9 et \u00e9cologie \u2026 Le consommateur doit savoir ce qu\u2019il veut.\u00a0\u00bb<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.2.2″][et_pb_number_counter title=\u00a0\u00bbexposants (producteurs et grossistes)\u00a0\u00bb number=\u00a0\u00bb130″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ title_level=\u00a0\u00bbh5″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb number_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#00a650″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb][\/et_pb_number_counter][et_pb_number_counter title=\u00a0\u00bbvisiteurs par mois \u00a0\u00bb number=\u00a0\u00bb22.000″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ title_level=\u00a0\u00bbh5″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb number_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb background_color=\u00a0\u00bb#00a650″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb][\/et_pb_number_counter][et_pb_number_counter title=\u00a0\u00bbemplois directs \u00a0\u00bb number=\u00a0\u00bb600″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ title_level=\u00a0\u00bbh5″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb number_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb background_color=\u00a0\u00bb#00a650″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb][\/et_pb_number_counter][et_pb_number_counter title=\u00a0\u00bbtonnes de produits transitant par semaine \u00a0\u00bb number=\u00a0\u00bb10.000″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ title_level=\u00a0\u00bbh5″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb number_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb background_color=\u00a0\u00bb#00a650″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb][\/et_pb_number_counter][et_pb_number_counter title=\u00a0\u00bbmillions d\u2019euros par an de chiffre d\u2019affaires r\u00e9alis\u00e9 par les exposants \u00a0\u00bb number=\u00a0\u00bb500″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ title_level=\u00a0\u00bbh5″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb number_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb background_color=\u00a0\u00bb#00a650″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb][\/et_pb_number_counter][et_pb_number_counter title=\u00a0\u00bbpanneaux photovolta\u00efques \u00a0\u00bb number=\u00a0\u00bb26.000″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ title_level=\u00a0\u00bbh5″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb number_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb background_color=\u00a0\u00bb#00a650″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb][\/et_pb_number_counter][et_pb_number_counter title=\u00a0\u00bbtonnes de produits par jour redistribu\u00e9s au CPAS de Bruxelles et \u00e0 la banque alimentaire\u00a0\u00bb number=\u00a0\u00bb2″ percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ title_level=\u00a0\u00bbh5″ title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb number_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb background_color=\u00a0\u00bb#00a650″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.2.2″ min_height=\u00a0\u00bb1332px\u00a0\u00bb custom_margin=\u00a0\u00bb-29px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb22px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.2.2″][et_pb_text _builder_version=\u00a0\u00bb4.2.2″]<\/p>\n

Entrepreneur avec une fibre \u00e9colo et sociale<\/span><\/h4>\n

Directeur op\u00e9rationnel du site depuis 2015, Laurent Nys veille au bon fonctionnement du march\u00e9. Modernisation, propret\u00e9, s\u00e9curit\u00e9 ont \u00e9t\u00e9 ses premiers objectifs.<\/p>\n

C\u2019est lui qui a eu l\u2019id\u00e9e de contacter Engie pour faire placer sur le toit du march\u00e9 matinal 26.000 panneaux photovolta\u00efques, de quoi couvrir 30% de la consommation \u00e9lectrique du march\u00e9 en plus d\u2019approvisionner 2.500 m\u00e9nages bruxellois en \u00e9nergie propre. Le march\u00e9 matinal poss\u00e8de aussi le premier parking solaire \u00e0 hauteur de camion de Belgique, des emplacements \u00e9clair\u00e9s permettant de d\u00e9charger \u00e0 couvert en temps de pluie.<\/p>\n

L\u2019asbl a \u00e9galement mis sur pied un programme pour la Distribution et la R\u00e9cup\u00e9ration d\u2019Exc\u00e9dents Alimentaires \u00e0 Mabru (D-R-E-A-M). Depuis 2015, au lieu de finir \u00e0 la poubelle, plus de 2 tonnes par jour d\u2019invendus sont r\u00e9cup\u00e9r\u00e9s par le CPAS de Bruxelles et la banque\u00a0\u00adalimentaire.<\/span><\/p>\n

Une inexorable professionnalisation du\u00a0secteur<\/span><\/h4>\n

Ouvert sur le monde, Laurent Nys fait partie du comit\u00e9 de direction de l\u2019Union Mondiale des March\u00e9s de Gros (WUWM) dont le pr\u00e9sident est le directeur du march\u00e9 de P\u00e9kin.<\/p>\n

Laurent Nys\u00a0: \u00ab\u00a0Le monde des affaires et celui de l\u2019HORECA en particulier, se professionnalise. Dans beaucoup d\u2019endroits on re\u00e7oit dor\u00e9navant un ticket TVA d\u2019office, dans certains restaurants on ne peut plus payer que par carte, le cash n\u2019\u00e9tant plus accept\u00e9. Il ne reste plus beaucoup de place pour les \u2018arrangements\u2019 qui faisaient les belles heures du secteur. Aujourd\u2019hui, si le restaurateur doit tout faire dans les r\u00e8gles, il sera oblig\u00e9 de le r\u00e9percuter sur le prix final. Le consommateur est-il pr\u00eat \u00e0 en payer le prix\u00a0?<\/p>\n

Les cha\u00eenes se multiplient, les gros rach\u00e8tent les petits, le client doit s\u2019attendre soit \u00e0 une baisse de qualit\u00e9, soit \u00e0 une inflation du prix. Il faut qu\u2019il en soit conscient. On ne peut pas avoir le bon beurre, et l\u2019argent du\u00a0beurre\u00a0\u00bb.<\/p>\n

Laurent Nys quant \u00e0 lui ne transige pas volontiers sur la qualit\u00e9. \u00ab\u00a0Quand un plat est qualitatif, m\u00eame s\u2019il est cher, on n\u2019est pas vol\u00e9. Quant aux produits de mauvaise qualit\u00e9, ils sont toujours trop chers\u00a0\u00bb.<\/p>\n

Tendances\u00a0:<\/span><\/h4>\n

Tr\u00e8s \u00e0 l\u2019\u00e9coute de son march\u00e9, les tendances qu\u2019il observe sont les suivantes\u00a0: \u00ab\u00a0La progression du pr\u00e9d\u00e9coup\u00e9, l\u2019int\u00e9r\u00eat pour le commerce local et le bio, les poissons avec un label. Les clients sont \u00e0 la fois plus paresseux (ils ach\u00e8tent de plus en plus de \u2018tout fait\u2019) mais ils sont aussi de plus en plus demandeurs de la fiche technique des produits. Les consommateurs, enfin ceux qui peuvent se le permettre, sont en recherche de produits d\u2019exception.<\/p>\n

Mr Nys vous vous d\u00e9finissez comme\u00a0?<\/span><\/h4>\n

\u00ab\u00a0Un passionn\u00e9, un entrepreneur ouvert \u00e0 toutes les id\u00e9es\u00a0\u00bb. Et en effet, \u00e0 l\u2019\u00e9couter, d\u2019aucuns diraient que c\u2019est comme s\u2019il \u00e9tait \u2018tomb\u00e9 dedans quand il \u00e9tait petit\u2019\u00a0!<\/p>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#00a650″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ custom_margin=\u00a0\u00bb|300px|||false|false\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.2.2″ min_height=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb]Texte : Pascale Van Weert<\/em>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.2.2″][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2020\/02\/mabru4-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2020\/02\/170915_Mabru_BenjaminBrolet_0226-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″][\/et_pb_image][et_pb_button button_url=\u00a0\u00bbhttp:\/\/www.mabru.be\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbwww.mabru.be\u00a0\u00bb _builder_version=\u00a0\u00bb4.2.2″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#00a650″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Le plus grand march\u00e9 de Belgique Originellement tenu sur la Grand Place de Bruxelles, ce march\u00e9 de gros s\u2019est d\u00e9plac\u00e9 depuis 1973 au quai des Usines, le long du canal. Que ce soit en taille ou en chiffre d\u2019affaires, le March\u00e9 Matinal de Bruxelles g\u00e9r\u00e9 par l\u2019asbl Mabru est de loin le plus gros distributeur […]<\/p>\n","protected":false},"author":5,"featured_media":21712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[67],"tags":[],"class_list":["post-21751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiring-people-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLaurent Nys - Directeur g\u00e9n\u00e9ral MABRU | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Laurent Nys - Directeur g\u00e9n\u00e9ral MABRU\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/laurent-nys-directeur-general-mabru\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laurent Nys - 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