{"id":29758,"date":"2021-03-05T10:16:23","date_gmt":"2021-03-05T10:16:23","guid":{"rendered":"https:\/\/horecamagazine.be\/?p=29758"},"modified":"2021-03-05T10:16:23","modified_gmt":"2021-03-05T10:16:23","slug":"rapide-facile-et-fidele-les-trois-regles-du-delivery","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/rapide-facile-et-fidele-les-trois-regles-du-delivery\/","title":{"rendered":"Rapide, facile et fid\u00e8le : les trois r\u00e8gles du delivery"},"content":{"rendered":"

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A quoi les consommateurs qui commandent \u00e0 distance attachent-ils le plus d\u2019importance\u00a0? En ces temps pour le moins incertains, il est capital de s\u2019int\u00e9resser \u00e0 la question afin de ne pas d\u00e9cevoir les clients, mais au contraire les fid\u00e9liser et faire mouche \u00e0 chaque coup.<\/strong><\/p>\n

Nous avons s\u00e9lectionn\u00e9 les trois points qui nous semblent primordiaux pour la livraison \u00e0 domicile ou la vente \u00e0 emporter.<\/strong><\/p>\n

La rapidit\u00e9<\/h4>\n

Avec la pand\u00e9mie, la commande \u00e0 distance et le take-away se sont g\u00e9n\u00e9ralis\u00e9s. Aujourd\u2019hui les plats command\u00e9s sont de plus en plus vari\u00e9s et sophistiqu\u00e9s d\u00e8s lors que m\u00eame certains restaurants gastronomiques s\u2019y sont mis. Ceux-ci sont toutefois loin d\u2019\u00eatre une majorit\u00e9 et tous ne continueront peut-\u00eatre pas au-del\u00e0 de la pand\u00e9mie. Au contraire, les statistiques nous montrent que la majeure partie des plats command\u00e9s \u00e0 distance dont des pizzas, des burgers, des sushis, des woks\u2026 Des plats simples en somme, facilement identifiables, mais surtout des plats rapides.<\/p>\n

Ne l\u2019oublions-pas, la client\u00e8le habitu\u00e9e \u00e0 commander \u00e0 distance d\u00e8s avant la pand\u00e9mie est une client\u00e8le de commodit\u00e9 pour laquelle la rapidit\u00e9 de livraison est un crit\u00e8re pr\u00e9pond\u00e9rant.<\/p>\n

Evitons donc tout ce qui peut les faire attendre\u00a0: des plats trop sophistiqu\u00e9s, des emballages complexes, un manque de pr\u00e9paration, un accueil inadapt\u00e9 des livreurs qui perdent trop de temps \u2026.<\/p>\n

La facilit\u00e9<\/h4>\n

Comme pour toute commande \u00e0 distance, la facilit\u00e9 de commande est un \u00e9norme atout. Il est connu que lors du processus de commande chaque \u00e9tape suppl\u00e9mentaire est susceptible de faire perdre le client qui peut \u00eatre interrompu par un coup de fil, changer d\u2019avis, changer d\u2019id\u00e9e sur le menu, etc.<\/p>\n

Plus on complique plus on prend le risque de perdre le client. Il faut donc que le menu soit clair, les plats facilement identifiables de m\u00eame que les portions ou le prix, le processus de commande simplifi\u00e9. Evitez au client affam\u00e9 de devoir faire de longues recherches sur votre site avant de trouver le plat qu\u2019il recherche et qu\u2019il aimerait d\u00e9j\u00e0 retrouver fumant sur sa table\u00a0!<\/p>\n

Le reflet de la r\u00e9alit\u00e9<\/h4>\n

Veillez \u00e0 ce que la photo pr\u00e9sentant le plat soit le plus fid\u00e8le possible \u00e0 la r\u00e9alit\u00e9.<\/p>\n

Qui sait, peut-\u00eatre un jour nos ordinateurs seront ils \u00e9quip\u00e9s de producteurs d\u2019odeurs ou de parfums permettant d\u2019all\u00e9cher le consommateur\u00a0? En attendant de se laisser tenter par le d\u00e9licieux parfum d\u2019un plat \u00e9pic\u00e9, le client n\u2019a pas beaucoup d\u2019autres moyens de faire son choix que celui de se fier aux photos. Pas moyen de humer, de go\u00fbter ni m\u00eame de se fier \u00e0 l\u2019atmosph\u00e8re du restaurant. Le client choisit un plat sp\u00e9cifique, un prix, un timing. Il faut donc que le produit livr\u00e9 corresponde le plus possible \u00e0 l\u2019offre pour ne pas le d\u00e9cevoir.<\/p>\n

Pour ce faire, il est important d\u2019adapter parfaitement le packaging au plat exp\u00e9di\u00e9, afin d\u2019\u00e9viter que celui-ci ne fasse grise mine lorsqu\u2019il parvient chez son commanditaire\u00a0!<\/p>\n

Tout cela vous le savez certainement d\u00e9j\u00e0, mais n\u2019est-il est toujours bon de faire un petit rappel\u00a0?<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.4.7″][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/03\/takeaway3regels.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbtakeaway3regels\u00a0\u00bb hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/03\/Schermafbeelding-2021-03-05-om-11.14.13-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbSchermafbeelding 2021-03-05 om 11.14.13″ hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/03\/Schermafbeelding-2021-03-05-om-11.14.06-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbSchermafbeelding 2021-03-05 om 11.14.06″ hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/03\/Schermafbeelding-2021-03-05-om-11.13.56-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbSchermafbeelding 2021-03-05 om 11.13.56″ hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.4.7″ hover_enabled=\u00a0\u00bb0″]<\/p>\n

Text : PVW<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

A quoi les consommateurs qui commandent \u00e0 distance attachent-ils le plus d\u2019importance\u00a0? En ces temps pour le moins incertains, il est capital de s\u2019int\u00e9resser \u00e0 la question afin de ne pas d\u00e9cevoir les clients, mais au contraire les fid\u00e9liser et faire mouche \u00e0 chaque coup. Nous avons s\u00e9lectionn\u00e9 les trois points qui nous semblent primordiaux […]<\/p>\n","protected":false},"author":5,"featured_media":29759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41,84],"tags":[],"class_list":["post-29758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-popup-newsletter-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nRapide, facile et fid\u00e8le : les trois r\u00e8gles du delivery | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Rapide, facile et fid\u00e8le : les trois r\u00e8gles du delivery\" \/>\n<meta name=\"robots\" content=\"index, follow, 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