{"id":32095,"date":"2021-08-27T09:40:57","date_gmt":"2021-08-27T09:40:57","guid":{"rendered":"https:\/\/horecamagazine.be\/lexcellence-europeenne-est-un-art-une-nouvelle-campagne-europeenne-dediee-aux-labels-aop-et-igp\/"},"modified":"2021-08-27T12:29:29","modified_gmt":"2021-08-27T12:29:29","slug":"lexcellence-europeenne-est-un-art-une-nouvelle-campagne-europeenne-dediee-aux-labels-aop-et-igp","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/lexcellence-europeenne-est-un-art-une-nouvelle-campagne-europeenne-dediee-aux-labels-aop-et-igp\/","title":{"rendered":"\u2018 L\u2019excellence europ\u00e9enne est un art \u2018 \u2014 Une nouvelle campagne europ\u00e9enne d\u00e9di\u00e9e aux labels AOP et IGP"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime;]<\/p>\n<p>Sous le titre \u2018L\u2019Excellence europ\u00e9enne est un art\u2019, la Belgique, via l\u2019Apaq-W, participe \u00e0 une nouvelle campagne de promotion. Une campagne triennale mettant en exergue des produits d\u2019excellence obtenant les labels de qualit\u00e9 europ\u00e9ens AOP et IGP.<\/p>\n<h4><strong>Trois partenaires pour une campagne promotionnelle europ\u00e9enne<\/strong><\/h4>\n<p>\u2018L\u2019excellence europ\u00e9enne est un art\u2019, est une nouvelle campagne de promotion co-financ\u00e9e par l\u2019Europe et r\u00e9unissant les partenaires suivants\u00a0: l\u2019Apaq-W (Agence Wallonne pour la Promotion d\u2019une Agriculture de Qualit\u00e9) en Belgique, le Bureau National Interprofessionnel du Pruneau (BIP) en France et le Consorzio Prosciutto di Carpegna (CARPEGNADOP) en Italie. \u00a0<\/p>\n<h4><strong>AOP et IGP\u00a0\u2026 Qu\u2019est-ce qui se cache derri\u00e8re\u00a0?<\/strong><\/h4>\n<p>Le label <strong>AOP<\/strong> d\u00e9signe un produit d\u2019<strong>Appellation d\u2019Origine Prot\u00e9g\u00e9e<\/strong>. Celui de l\u2019<strong>IGP<\/strong> est le label <strong>Indication G\u00e9ographique Prot\u00e9g\u00e9e<\/strong>.<\/p>\n<p>Les Labels AOP et IGP sont des sigles officiels reconnus et prot\u00e9g\u00e9s par l\u2019Union europ\u00e9enne assurant au consommateur une qualit\u00e9 et un savoir-faire des produits agroalimentaires et viticoles.<\/p>\n<h4>Quelle diff\u00e9rence entre les deux\u00a0?<\/h4>\n<p>L\u2019IGP certifie un ancrage territorial du produit pour lequel au moins une des \u00e9tapes de production de transformation ou d\u2019\u00e9laboration a lieu dans l\u2019aire g\u00e9ographique d\u2019origine et respectant un cahier des charges strict.<\/p>\n<p>L\u2019AOP garantit que l\u2019ensemble des \u00e9tapes de production, de transformation et d\u2019\u00e9laboration du produit ont lieu dans une zone g\u00e9ographique strictement d\u00e9finie, respectant un cahier des charges rigoureux.<\/p>\n<p>Les deux labels certifient le respect par les producteurs des normes de qualit\u00e9 optimales ainsi que l\u2019attache \u00e9troite avec la r\u00e9gion d\u2019origine. De cette mani\u00e8re, le consommateur peut \u00eatre assur\u00e9 de la qualit\u00e9 contr\u00f4l\u00e9e et de l\u2019authenticit\u00e9 du produit. Les labels de qualit\u00e9 europ\u00e9enne sont aussi synonymes de transparence et de tra\u00e7abilit\u00e9, crit\u00e8res de plus en plus importants aux yeux du consommateur d\u2019aujourd\u2019hui. \u00c9galement, gr\u00e2ce \u00e0 ces certifications, les producteurs prot\u00e8gent notre patrimoine gastronomique europ\u00e9en contre toutes contrefa\u00e7ons.<\/p>\n<p>En Belgique, ces deux labels ont \u00e9t\u00e9 attribu\u00e9s \u00e0 11 produits (AOP et IGP), en France, l\u2019IGP a \u00e9t\u00e9 attribu\u00e9, entre autres, au Pruneau d\u2019Agen (IGP) et en Italie, au Prosciutto di Carpegna (AOP).<\/p>\n<h4><strong>L\u2019Apaq-W cr\u00e9\u00e9 une nouvelle signature\u00a0: \u2018AOP et IGP de Wallonie\u2019<\/strong><\/h4>\n<p>Afin de mettre en avant l\u2019excellence de la production agroalimentaire, les <strong>labels AOP <\/strong>et<strong> IGP ont \u00e9t\u00e9 octroy\u00e9s, notamment, \u00e0 11 produits de Wallonie.<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>Le label AOP a \u00e9t\u00e9 d\u00e9cern\u00e9 aux 5 produits <\/strong>suivants\u00a0:<\/p>\n<ul>\n<li><em>Beurre d\u2019Ardenne <\/em><\/li>\n<li><em>Fromage de Herve<\/em><\/li>\n<li><em>Vin C\u00f4tes de Sambre et Meuse<\/em><\/li>\n<li><em>Cr\u00e9mant de Wallonie<\/em><\/li>\n<li><em>Vin mousseux de Qualit\u00e9 de Wallonie <\/em><\/li>\n<\/ul>\n<p>Le <strong>label IGP a \u00e9t\u00e9 d\u00e9cern\u00e9 aux 6 produits<\/strong> suivants\u00a0:<\/p>\n<ul>\n<li><em>Jambon d\u2019Ardenne<\/em><\/li>\n<li><em>P\u00e2t\u00e9 Gaumais <\/em><\/li>\n<li><em>Plate de Florenville<\/em><\/li>\n<li><em>Saucisson d\u2019Ardenne (Collier d\u2019Ardenne et Pipe d\u2019Ardenne compris)<\/em><\/li>\n<li><em>Vin de Pays des Jardins de Wallonie<\/em><\/li>\n<li><em>Escav\u00e8che de Chimay<\/em><\/li>\n<\/ul>\n<p>Il est \u00e0 noter que ces produits d\u2019excellence sont le fruit de l\u2019expertise de 175 producteurs locaux. Des produits issus de l\u2019agroalimentaire r\u00e9gional couvrant quatre secteurs\u00a0: f\u00e9culents, produits laitiers et carn\u00e9s, vins tranquilles et p\u00e9tillants. Ils r\u00e9pondent ainsi parfaitement au leitmotiv de la campagne europ\u00e9enne de promotion\u00a0: <em>Enjoy, it\u2019s from Europe\u00a0! <\/em><\/p>\n<p>La nouvelle signature \u2018AOP et IGP de Wallonie\u2019 permettra notamment aux consommateurs d\u2019y voir plus clair dans le choix de leurs produits de consommation alimentaire et dans leur qualit\u00e9 tant environnementale qu\u2019humaine. Ceci amenant chacun \u00e0 une information et, d\u00e8s lors, \u00e0 une consommation plus consciente de produits issus du savoir-faire des artisans producteurs et de l\u2019authenticit\u00e9 de notre terroir. Il est aussi utile de savoir que les crit\u00e8res et les phases de production des produits labelis\u00e9s AOP et\/ou IGP sont r\u00e9guli\u00e8rement contr\u00f4l\u00e9s par des organismes ind\u00e9pendants.<\/p>\n<p>L\u2019avis du Directeur G\u00e9n\u00e9ral de l\u2019Apaq-W, Philippe Mattart<\/p>\n<p>\u00a0\u00ab\u00a0<em>C\u2019est l\u2019excellence que nous voulons promouvoir en soulignant l\u2019importance des appellations, t\u00e9moins du savoir-faire et de l\u2019authenticit\u00e9 de nos terroirs.<\/em>\u00a0\u00bb<\/p>\n<p><strong>Plus d\u2019informations\u00a0: <\/strong><\/p>\n<p>Facebook : <a href=\"https:\/\/www.facebook.com\/AOP-IGP-De-Wallonie-103877848522007\">www.facebook.com\/AOP-IGP-De-Wallonie-103877848522007<\/a><\/p>\n<p>Instagram\u00a0: <a href=\"https:\/\/www.instagram.com\/aopigpdewallonie\/\">www.instagram.com\/aopigpdewallonie\/<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/08\/235104960_157891799787278_2796849363327286223_n.jpeg\u00a0\u00bb title_text=\u00a0\u00bb235104960_157891799787278_2796849363327286223_n\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/08\/224140973_149496367293488_4992657489157380795_n.jpeg\u00a0\u00bb title_text=\u00a0\u00bb224140973_149496367293488_4992657489157380795_n\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/08\/210114663_132673182309140_1358952135003254033_n.jpeg\u00a0\u00bb title_text=\u00a0\u00bb210114663_132673182309140_1358952135003254033_n\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/08\/202323587_124638709779254_3592805681195921405_n.jpeg\u00a0\u00bb title_text=\u00a0\u00bb202323587_124638709779254_3592805681195921405_n\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/08\/235940838_162367002673091_6310576735013425552_n.jpeg\u00a0\u00bb title_text=\u00a0\u00bb235940838_162367002673091_6310576735013425552_n\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime;]<\/p>\n<p style=\"text-align: right;\"><em>Texte : JR<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_column _builder_version=\u00a0\u00bb4.4.7&Prime; type=\u00a0\u00bb4_4&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/08\/bannerfr2-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime; title_text=\u00a0\u00bbbannerfr2&Prime; hover_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sous le titre \u2018L\u2019Excellence europ\u00e9enne est un art\u2019, la Belgique, via l\u2019Apaq-W, participe \u00e0 une nouvelle campagne de promotion. Une campagne triennale mettant en exergue des produits d\u2019excellence obtenant les labels de qualit\u00e9 europ\u00e9ens AOP et IGP. Trois partenaires pour une campagne promotionnelle europ\u00e9enne \u2018L\u2019excellence europ\u00e9enne est un art\u2019, est une nouvelle campagne de promotion [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":32058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41,84],"tags":[],"class_list":["post-32095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-popup-newsletter-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018 L\u2019excellence europ\u00e9enne est un art 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