{"id":32212,"date":"2021-09-17T09:06:46","date_gmt":"2021-09-17T09:06:46","guid":{"rendered":"https:\/\/horecamagazine.be\/bernard-massard-fete-ses-100-ans\/"},"modified":"2021-09-17T09:07:40","modified_gmt":"2021-09-17T09:07:40","slug":"bernard-massard-fete-ses-100-ans","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/bernard-massard-fete-ses-100-ans\/","title":{"rendered":"Bernard-Massard f\u00eate ses 100 ans !"},"content":{"rendered":"

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Consid\u00e9r\u00e9e comme l\u2019une des entreprises viticoles les plus r\u00e9put\u00e9es du Luxembourg, Bernard-Massard f\u00eate ses cent ans\u00a0! Gr\u00e2ce \u00e0 son ancrage familial, la maison a toujours su r\u00e9sister aux crises et se r\u00e9inventer.<\/span><\/strong><\/p>\n

Apr\u00e8s la dissolution du Zollverein en 1919, Jean Bernard quitte la Champagne o\u00f9 il \u00e9tait chef de cave et rentre dans son Grand-Duch\u00e9 natal. Le 1er<\/sup> juin 1921, il fonde la maison Bernard-Massard \u00e0 Grevenmacher (Anne Massard est son \u00e9pouse) et va populariser la m\u00e9thode dite champenoise que peu utilisaient. \u00a0<\/p>\n

Parmi les premiers actionnaires figure le Dr Fr\u00e9d\u00e9ric Clasen qui poss\u00e9dait d\u00e9j\u00e0 quelques vignes, notamment le Clos des Rochers. Ses deux fils, Bernard et Joseph Clasen, s\u2019associent \u00e0 Jean Bernard qui d\u00e9c\u00e8de en 1923, ce sont eux qui vont reprendre l\u2019entreprise actuellement dirig\u00e9e par l\u2019arri\u00e8re-arri\u00e8re-petit-fils du fondateur, Antoine Clasen. Gr\u00e2ce \u00e0 la cr\u00e9ation la m\u00eame ann\u00e9e de l\u2019Union belgo-luxembourgeoise, la maison conquiert de beaux march\u00e9s en Belgique.<\/p>\n

Jus de raisins<\/strong><\/h4>\n

\u201cNotre histoire, \u00a0explique Antoine Clasen, a \u00e9t\u00e9 rythm\u00e9e par les diverses crises du si\u00e8cle, mais Bernard-Massard a toujours rebondi. Apr\u00e8s la crise de 1929 par exemple, l\u2019entreprise se diversifia dans le jus de raisins, avec la marque Raisinor. <\/span><\/em>Apr\u00e8s la Seconde Guerre, il fallait reconstruire, tout le monde voulait faire la f\u00eate, de gros investissements ont \u00e9t\u00e9 entrepris d\u00e8s 1960. En 1971, la cuv\u00e9e de l\u2019Ecusson <\/span><\/em>est lanc\u00e9e, c\u2019est toujours le porte-drapeau de l\u2019entreprise.\u201d<\/em><\/p>\n

Vient ensuite la grande d\u00e9pression p\u00e9troli\u00e8re et sid\u00e9rurgique, Hubert Clasen, p\u00e8re d\u2019Antoine, rejoint les caves. Il cr\u00e9e une nouvelle activit\u00e9 de n\u00e9goce, d\u00e9bute l\u2019importation de domaines \u00e9trangers prestigieux et relance les vignobles familiaux du Ch\u00e2teau de Schengen et du Clos des Rochers.<\/span><\/p>\n

Aujourd\u2019hui, Bernard-Massard produit trois millions de bouteilles, dont deux sont export\u00e9s, avec un chiffre d\u2019affaires de vingt millions. <\/span>\u201cLe Luxembourg cro\u00eet \u00e9norm\u00e9ment, poursuit Antoine, mon premier challenge est de faire savoir aux expatri\u00e9s qui arrivent, que le vin luxembourgeois existe. La Moselle n\u2019est pas loin de Luxembourg, mais certains ne savent pas qu\u2019ils sont dans un pays producteur. Nous devons les faire venir jusqu\u2019ici et, de mani\u00e8re plus g\u00e9n\u00e9rale, \u0153uvrer pour mettre les vins luxembourgeois \u00e0 la carte des restaurants, promouvoir les vins du pays dans notre pays.\u201d<\/em><\/p>\n

10 ans d\u2019Antoine Clasen<\/strong><\/h4>\n

Apr\u00e8s la crise bancaire de 2008 et de nouvelles difficult\u00e9s, Bernard-Massard s\u2019appr\u00eatait \u00e0 f\u00eater dignement son centenaire mais la crise du Covid-19 d\u00e9boula, remettant les festivit\u00e9s en question. \u201cNous avons connu durant la derni\u00e8re d\u00e9cennie beaucoup de changements, commente Antoine qui dirige l\u2019entreprise depuis 2011. Quatre personnes-cl\u00e9s sont parties \u00e0 la retraite: mon p\u00e8re, le chef de cultures, le chef de production, le directeur administratif, c\u2019est quand m\u00eame un \u00e9norme d\u00e9fi et je crois que nous l\u2019avons r\u00e9ussi. <\/em><\/p>\n

Antoine Clasen a bien \u00e9videmment quelques projets. La cr\u00e9ation d\u2019un pinot noir parcellaire de qualit\u00e9, mais aussi continuer \u00e0 aller progressivement vers le bio, m\u00eame si actuellement, seuls 5ha sur 15 du Clos des Rochers le sont. Pour c\u00e9l\u00e9brer le centenaire, Bernard-Massard propose la \u2018Cuv\u00e9e 1921\u2019, un Cr\u00e9mant de Luxembourg, assembl\u00e9 \u00e0 partir des meilleures parcelles de chardonnay, pinot noir, riesling, pinot blanc avec un soup\u00e7on de pinot gris. <\/span><\/p>\n

La bouteille est pr\u00e9sent\u00e9e dans un \u00e9tui, noir et or, \u00e9l\u00e9gant. L\u2019\u00e9tiquette reprend un dessin pr\u00e9sent sur le papier \u00e0 lettres des ann\u00e9es 1920, modernis\u00e9 par une artiste luxembourgeoise.<\/span><\/p>\n

Dos\u00e9 \u00e0 8 gr de sucre r\u00e9siduel, ce Brut de tr\u00e8s belle tenue offre une robe or p\u00e2le brillante, de belles bulles fines et abondantes, et des ar\u00f4mes de fruits blancs (p\u00eache, poire) avec une pointe d\u2019amande et de miel, et surtout un \u00e9quilibre g\u00e9n\u00e9ral r\u00e9ussi. En vente chez Carrefour et Delhaize au prix de \u20ac14,49.<\/em><\/p>\n

Infos : bernard-massard.lu<\/span><\/a><\/em><\/p>\n

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Texte : MV<\/em><\/p>\n

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Consid\u00e9r\u00e9e comme l\u2019une des entreprises viticoles les plus r\u00e9put\u00e9es du Luxembourg, Bernard-Massard f\u00eate ses cent ans\u00a0! Gr\u00e2ce \u00e0 son ancrage familial, la maison a toujours su r\u00e9sister aux crises et se r\u00e9inventer. Apr\u00e8s la dissolution du Zollverein en 1919, Jean Bernard quitte la Champagne o\u00f9 il \u00e9tait chef de cave et rentre dans son Grand-Duch\u00e9 […]<\/p>\n","protected":false},"author":5,"featured_media":32193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41,84],"tags":[],"class_list":["post-32212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-popup-newsletter-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBernard-Massard f\u00eate ses 100 ans ! | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Bernard-Massard f\u00eate ses 100 ans !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/bernard-massard-fete-ses-100-ans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bernard-Massard f\u00eate ses 100 ans ! 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