{"id":32372,"date":"2021-09-19T12:00:30","date_gmt":"2021-09-19T12:00:30","guid":{"rendered":"https:\/\/horecamagazine.be\/aydin-bakar-nicolas-bourgeois-legrain-youwok\/"},"modified":"2021-09-20T12:03:02","modified_gmt":"2021-09-20T12:03:02","slug":"aydin-bakar-nicolas-bourgeois-legrain-youwok","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/aydin-bakar-nicolas-bourgeois-legrain-youwok\/","title":{"rendered":"Aydin Bakar & Nicolas Bourgeois-Legrain – YouWok"},"content":{"rendered":"

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Les fondateurs\u00a0<\/span><\/span><\/h4>\n

Rien ne pr\u00e9destinait Nicolas Bourgeois-Legrain<\/strong>, actuel CEO de YouWok au secteur de l\u2019Horeca. L\u2019ancien avocat avait par contre d\u00e9j\u00e0 \u00e0 son actif un vrai parcours d\u2019entrepreneur dans le secteur de la communication et de la cigarette \u00e9lectronique.<\/p>\n

De son c\u00f4t\u00e9 Aydin Bakar<\/strong> poss\u00e9dait une belle exp\u00e9rience dans la restauration pour avoir \u00e9t\u00e9 serveur chez Bruneau et \u00e0 la Maison du B\u0153uf \u00e0 Bruxelles mais \u00e9galement pour avoir \u00e9t\u00e9 g\u00e9rant d\u2019un restaurant Wazawok.\u00a0<\/span><\/p>\n

La compl\u00e9mentarit\u00e9 des deux comp\u00e8res ne pouvait que poser les bases d\u2019une association efficace.\u00a0<\/span><\/p>\n

Un trou dans le march\u00e9<\/span><\/h4>\n

Il suffisait d\u2019y penser comme on dit\u00a0! Ayant identifi\u00e9 un trou dans le march\u00e9, les deux jeunes trentenaires d\u00e9cid\u00e8rent de lancer la premi\u00e8re v\u00e9ritable cha\u00eene de fast-food asiatique belge.\u00a0<\/span><\/p>\n

Nicolas B-L\u00a0:<\/strong> Lorsque nous avons analys\u00e9 le march\u00e9, nous avons remarqu\u00e9 que la restauration asiatique \u00e9tait repr\u00e9sent\u00e9e par une quantit\u00e9 de petits ind\u00e9pendants (chinois, tha\u00eflandais, japonais) mais rien d\u2019organis\u00e9, pas de cha\u00eene \u00e0 proprement parler. Dans ce domaine, il n\u2019y avait que les producteurs de sushis mais ils ne sont pas vraiment concurrents, leur offre est diff\u00e9rente de la n\u00f4tre. Les sushis se consomment froids la plupart du temps et sont assez chers. C\u2019est plut\u00f4t un produit de luxe. De notre c\u00f4t\u00e9, nous offrons une nourriture asiatique simple mais adapt\u00e9e aux go\u00fbts europ\u00e9ens.\u00a0<\/span><\/p>\n

Nos v\u00e9ritables concurrents ne sont pas les restaurants asiatiques mais les fast-foods classiques (burgers, pizzas) ou une cha\u00eene comme Panos.\u00a0<\/span><\/span><\/p>\n

D\u2019une page blanche\u00a0<\/span><\/span><\/h4>\n

C\u2019est ce qu\u2019on appelle commencer d\u2019une page blanche. A 33 et 35 ans, les jeunes entrepreneurs ont commenc\u00e9 de z\u00e9ro ou presque et en tous cas sur fonds propres car les banques, m\u00e9fiantes vis-\u00e0-vis de l\u2019Horeca et d\u2019autant plus dans le cadre d\u2019un nouveau concept, n\u2019ont pas voulu les\u00a0soutenir.\u00a0<\/span><\/p>\n

Ce qui \u00e9tait une faiblesse est devenu une force. Cela n\u2019a pas \u00e9branl\u00e9 leur d\u00e9termination mais les a oblig\u00e9s \u00e0 s\u00e9rieusement optimiser les\u00a0co\u00fbts.\u00a0<\/span><\/span><\/p>\n

M\u00eame du c\u00f4t\u00e9 du nom, les deux amis ont travaill\u00e9 seuls, faute de pouvoir faire appel \u00e0 un sp\u00e9cialiste ; et ils peuvent \u00eatre fiers de leur succ\u00e8s car la marque est \u00e0 l\u2019image de leur concept\u00a0: simple, parlante et efficace\u00a0!<\/p>\n

En 2019 YouWok \u00e9tait d\u00e9j\u00e0 5\u00e8me \u00e0 Bruxelles en termes de nombre de plats livr\u00e9s par Uber Eats, juste derri\u00e8re les g\u00e9ants du\u00a0secteur\u00a0!<\/p>\n

\"\"<\/p>\n

Un d\u00e9veloppement acc\u00e9l\u00e9r\u00e9 gr\u00e2ce au Covid\u00a0?<\/span><\/h4>\n

Nicolas B-L\u00a0:<\/strong> Oui la pand\u00e9mie a eu cela de positif pour YouWok qu\u2019elle a acc\u00e9l\u00e9r\u00e9 le d\u00e9veloppement des ventes \u00e0 emporter et des livraisons \u00e0 domicile. Auparavant le chiffre d\u2019affaires des restaurants \u00e9tait tr\u00e8s variable en fonction des emplacements et les livraisons ne repr\u00e9sentaient que 2,3 % en dehors de Bruxelles. Dans certaines villes comme Tournai ou Charleroi, on n\u2019en faisait m\u00eame pas. Actuellement c\u2019est 20% du chiffre d\u2019affaires.\u00a0<\/span><\/p>\n

C\u2019est ce qui nous a permis de tenir durant la crise puisque bien entendu nos restaurants sont ferm\u00e9s. Pour am\u00e9liorer la visibilit\u00e9 de nos produits sur le net, nous avons d\u00fb adapter certains de nos emballages, baisser la hauteur de nos contenants, les arrondir pour les rendre plus instagrammables. Ce n\u2019est pas \u00e9vident car pour un wok on m\u00e9lange le tout donc ce n\u2019est pas toujours photog\u00e9nique. Cette adaptation forc\u00e9e c\u2019est aussi ce qui nous rendra plus forts au sortir de la crise.\u00a0<\/span><\/span><\/p>\n

Notre point fort c\u2019est que nos plats restent chauds une demi-heure, ce qui n\u2019est pas le cas des frites et des burgers par exemple.<\/p>\n

\"\"<\/p>\n

La franchise\u00a0<\/span><\/span><\/h4>\n

La cha\u00eene d\u00e9tient d\u00e9j\u00e0 9 \u00e9tablissements en propre \u00e0 Bruxelles, Li\u00e8ge, Charleroi, Courtrai et Anvers principalement dans les grands centres commerciaux (elle vient d\u2019ouvrir son dernier \u00e9tablissement au Docks Bruxsel), ainsi qu\u2019un premier franchis\u00e9 \u00e0 Namur.<\/p>\n

Nicolas B-L\u00a0:<\/strong> L\u2019ann\u00e9e derni\u00e8re la franchise attirait des anciens salari\u00e9s voulant se lancer dans l\u2019entreprenariat, maintenant depuis le covid, ce sont des gens de l\u2019Horeca qui ont perdu leur job ou qui ont ferm\u00e9 leur restaurant qui se portent candidats.<\/p>\n

Des projets\u00a0?<\/span><\/h4>\n

Nicolas B-L\u00a0:<\/strong> Oui nous avons des id\u00e9es pour de nouvelles cha\u00eenes mais il est encore trop t\u00f4t pour en parler. Concernant YouWok, doubler de taille \u00e0 terme semble coh\u00e9rent. Il y a de la place pour 25 ou 30 YouWok en Belgique. Nous cherchons dans les principaux centres commerciaux, le plus important est de trouver le bon emplacement. Contrairement \u00e0 toute attente, les prix des locations Horeca ne diminuent pas avec la crise car les acteurs du secteur s\u2019attendent \u00e0 une reprise forte apr\u00e8s celle-ci.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.4.7″ background_color=\u00a0\u00bbrgba(215,198,145,0.17)\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ceb564″ hover_enabled=\u00a0\u00bb0″]<\/p>\n

Envie de les accompagner\u00a0?<\/span><\/h4>\n

Pour celui qui serait tent\u00e9 de se lancer dans l\u2019aventure, la franchise ne commence qu\u2019\u00e0 s\u2019\u00e9tendre mais on peut s\u2019imaginer que d\u2019ici quelques temps les meilleurs emplacements seront pris. Si le concept vous parle, on ne peut donc que vous conseiller de vous y int\u00e9resser d\u00e8s maintenant\u00a0!\u00a0<\/span><\/p>\n

Dans la pratique\u00a0:<\/span><\/strong><\/p>\n

\u2192 <\/b><\/span>Pr\u00e9voir environ 150.000 \u20ac d\u2019investissement dont une partie du montant peut se faire en\u00a0leasing.\u00a0<\/span><\/p>\n

\u2192 <\/b><\/span>Droit d\u2019entr\u00e9e\u00a0: 10.000 \u20ac (durant la pand\u00e9mie, il est offert par l\u2019enseigne)<\/p>\n

\u2192 <\/b><\/span>Royalties\u00a0: 6% du chiffre d\u2019affaires (\u00e9galement offerts durant les trois premiers mois)<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.4.7″ type=\u00a0\u00bb2_5″][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/09\/Schermafbeelding-2021-09-20-om-13.42.01.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbSchermafbeelding 2021-09-20 om 13.42.01″ hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.4.7″ hover_enabled=\u00a0\u00bb0″ background_color=\u00a0\u00bb#000000″ text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_4_text_color=\u00a0\u00bb#d7c691″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb ul_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb]<\/p>\n

Selon les fondateurs eux-m\u00eames, les cl\u00e9s du succ\u00e8s de YouWok peuvent s\u2019identifier comme suit\u00a0:<\/span><\/strong><\/h4>\n

Aupr\u00e8s des clients\u00a0:\u00a0<\/span><\/span><\/strong><\/p>\n

    \n
  • Les woks sont de vrais repas chauds.<\/li>\n
  • Il s\u2019agit de repas relativement \u00e9quilibr\u00e9s (constitu\u00e9s de viande, l\u00e9gumes, condiments).<\/li>\n
  • A petit prix (le ticket moyen est de 8 \u20ac soit moins que celui des fast-foods habituels).<\/li>\n
  • La base est simple mais l\u2019enseigne offre un tr\u00e8s large choix d\u2019accompagnements et de sauces (plus de 250 combinaisons possibles). Chacun compose le wok selon son go\u00fbt, d\u2019o\u00f9 l\u2019id\u00e9e de la marque \u00ab\u00a0YouWok\u00a0\u00bb.<\/li>\n
  • Les box sont faciles \u00e0 manger debout ou en marchant, en faisant ses courses par exemple.<\/li>\n
  • Le wok chauffe \u00e0 la vitesse d\u2019une minute (tr\u00e8s fort et tr\u00e8s vite). Donc le plat vous est livr\u00e9 tout de suite.<\/li>\n
  • Gr\u00e2ce au syst\u00e8me de composition les woks peuvent \u00eatre 100% veggie, vegan ou halal, au choix du client.<\/li>\n<\/ul>\n

    Sur le plan de la rentabilit\u00e9\u00a0:\u00a0<\/span><\/span><\/strong><\/p>\n

      \n
    • Un petit panier d\u2019achat (de 4,90 \u00e0 23 \u20ac) mais un grand nombre de ventes (pr\u00e8s de 3.000 woks sont d\u00e9j\u00e0 vendus chaque jour).\u00a0<\/span><\/span><\/li>\n
    • La vari\u00e9t\u00e9 de plats fait que le client ne se lasse pas rapidement donc il est fid\u00e8le.<\/li>\n
    • Le mode de fonctionnement requiert peu de personnel (en temps de crise, une \u00e0 deux personnes peuvent g\u00e9rer le restaurant).\u00a0<\/span><\/li>\n
    • Sans vraiment y avoir pens\u00e9, le concept a r\u00e9pondu \u00e0 une demande existante\u00a0: il n\u2019existait pas ou peu de fast-food halal. Or la client\u00e8le halal peut repr\u00e9senter 30% du chiffre d\u2019affaires de certains restaurants \u00e0\u00a0Bruxelles.<\/li>\n<\/ul>\n

      En somme les points forts d\u2019un Pizza Hut mais \u00e0 la sauce asiatique a-t-on envie de dire\u00a0!<\/p>\n

      [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/09\/Schermafbeelding-2021-09-20-om-13.49.50.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbSchermafbeelding 2021-09-20 om 13.49.50″ hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/09\/Schermafbeelding-2021-09-20-om-13.53.29.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbSchermafbeelding 2021-09-20 om 13.53.29″ hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/09\/Schermafbeelding-2021-09-20-om-13.43.43.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7″ title_text=\u00a0\u00bbSchermafbeelding 2021-09-20 om 13.43.43″ url=\u00a0\u00bbhttps:\/\/youwok.be\/fr\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb hover_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.4.7″ hover_enabled=\u00a0\u00bb0″]<\/p>\n

      Texte : PVW<\/em><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Les fondateurs\u00a0 Rien ne pr\u00e9destinait Nicolas Bourgeois-Legrain, actuel CEO de YouWok au secteur de l\u2019Horeca. L\u2019ancien avocat avait par contre d\u00e9j\u00e0 \u00e0 son actif un vrai parcours d\u2019entrepreneur dans le secteur de la communication et de la cigarette \u00e9lectronique. De son c\u00f4t\u00e9 Aydin Bakar poss\u00e9dait une belle exp\u00e9rience dans la restauration pour avoir \u00e9t\u00e9 serveur […]<\/p>\n","protected":false},"author":5,"featured_media":32353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[67],"tags":[],"class_list":["post-32372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiring-people-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nAydin Bakar & Nicolas Bourgeois-Legrain - YouWok | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Aydin Bakar & Nicolas Bourgeois-Legrain - YouWok\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/aydin-bakar-nicolas-bourgeois-legrain-youwok\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aydin Bakar & Nicolas Bourgeois-Legrain - 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