{"id":33470,"date":"2021-12-09T10:41:16","date_gmt":"2021-12-09T10:41:16","guid":{"rendered":"https:\/\/horecamagazine.be\/lindustrie-laitiere-positive-face-a-lavenir\/"},"modified":"2021-12-09T10:43:17","modified_gmt":"2021-12-09T10:43:17","slug":"lindustrie-laitiere-positive-face-a-lavenir","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/lindustrie-laitiere-positive-face-a-lavenir\/","title":{"rendered":"L\u2019industrie laiti\u00e8re positive face \u00e0 l\u2019avenir"},"content":{"rendered":"

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Horeca Magazine a eu l\u2019occasion d\u2019assister \u00e0 une pr\u00e9sentation en ligne des repr\u00e9sentants de l\u2019industrie laiti\u00e8re europ\u00e9enne. L\u2019initiative \u00e9tait co-organis\u00e9e par le VLAM (Centrum voor Agro- en Visserijmarketing) et les Conseils laitiers danois, fran\u00e7ais, irlandais et nord-irlandais.<\/strong><\/p>\n

Le sujet de la pr\u00e9sentation concernait l\u2019impact de la crise COVID sur l\u2019industrie laiti\u00e8re et, plus largement, sur le food service en g\u00e9n\u00e9ral.<\/p>\n

Il a \u00e9t\u00e9 soulign\u00e9 que l’industrie laiti\u00e8re avait d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9e \u00e0 des difficult\u00e9s et des d\u00e9fis par le pass\u00e9, mais qu’\u00e0 chaque fois elle avait r\u00e9ussi \u00e0 trouver des solutions et \u00e0 s’adapter aux nouvelles \u00e9volutions.<\/p>\n

La crise sanitaire est\/a \u00e9t\u00e9 bien s\u00fbr d’un ordre tel qu’aucun secteur ne pouvait y faire face. Avec le soutien financier de l’Union europ\u00e9enne, l’industrie laiti\u00e8re a lanc\u00e9 de nombreuses actions afin de promouvoir les produits laitiers. De nombreux \u00e9v\u00e9nements ont \u00e9t\u00e9 organis\u00e9s, des recettes de fromage distribu\u00e9es, des concours du meilleur scone et des ateliers de cuisine utilisant des produits laitiers mis sur pied, des annonces B to B lanc\u00e9es, etc. Ces initiatives ont \u00e9t\u00e9 expos\u00e9es par Laurent Damiens, directeur marketing du Conseil fran\u00e7ais du lait et pr\u00e9sident du Forum laitier europ\u00e9en.<\/p>\n

Celles-ci ont permis de limiter quelque peu les d\u00e9g\u00e2ts, mais le secteur a d\u00fb n\u00e9anmoins faire face \u00e0 d\u2019importantes pertes. Dans le food service, on a constat\u00e9 une baisse de 34 % de la consommation de produits laitiers, qui s’explique bien s\u00fbr par les longues p\u00e9riodes de fermeture obligatoires des restaurants.<\/p>\n

Hausse des ventes de produits laitiers dans le commerce de d\u00e9tail<\/strong><\/h4>\n

Maria Bogdanova et Marie Breban, respectivement senior consultant et market research analyst \u00e0 l’agence de recherche Euromonitor, ont expliqu\u00e9 les tendances, tant des consommateurs que dans l’industrie, relatives au secteur du food service et des produits laitiers depuis le d\u00e9but de la crise sanitaire.<\/p>\n

Dans le commerce de d\u00e9tail, on a assist\u00e9 \u00e0 une augmentation des ventes de produits laitiers, mais insuffisante pour couvrir les pertes subies dans le food service.<\/p>\n

Cette augmentation est en grande partie due au fait que, pendant les diff\u00e9rentes p\u00e9riodes de confinement, les gens ont commenc\u00e9 \u00e0 cuisiner en masse \u00e0 la maison. Cette tendance a \u00e9t\u00e9 particuli\u00e8rement constat\u00e9e au cours de l\u2019ann\u00e9e 2020. En 2021, le nouvel engouement pour la cuisine s\u2019est progressivement estomp\u00e9. Ceci a pouss\u00e9 les consommateurs \u00e0 rechercher de nouvelles fa\u00e7ons de bien manger sans quitter la maison, donnant ainsi des ailes aux producteurs de repas pr\u00e9par\u00e9s de qualit\u00e9 (livr\u00e9s \u00e0 domicile ou non).<\/p>\n

Si les restaurateurs veulent inciter les consommateurs, souvent h\u00e9sitants, \u00e0 quitter leur domicile pour revenir dans leur \u00e9tablissement, ils devront se concentrer sur l\u2019histoire et l\u2019exp\u00e9rience des produits qu\u2019ils proposent.<\/p>\n

Les confinements successifs ont \u00e9galement permis de mettre davantage l’accent sur les produits locaux et de soutenir l’agriculture locale. Et cette tendance se poursuit. C\u2019est ainsi que les fromages associ\u00e9s \u00e0 une origine locale se portent tr\u00e8s bien. C’est notamment le cas au Danemark, en Irlande, au Royaume-Uni et en France. En France aussi, le \u2018lait d’ici\u2019, soit du lait produit sur le lieu de vente, affiche une belle \u00e9volution.<\/p>\n

Depuis la crise COVID, les jeunes consommateurs en particulier recherchent \u00e9galement des produits laitiers contenant des prot\u00e9ines suppl\u00e9mentaires.<\/p>\n

En r\u00e9sum\u00e9, les repr\u00e9sentants de l\u2019industrie laiti\u00e8re ont soulign\u00e9 le r\u00f4le toujours tr\u00e8s important des produits laitiers, et ce tant dans le food service que dans le commerce de d\u00e9tail.<\/p>\n

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Texte : RDV<\/em><\/p>\n

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Horeca Magazine a eu l\u2019occasion d\u2019assister \u00e0 une pr\u00e9sentation en ligne des repr\u00e9sentants de l\u2019industrie laiti\u00e8re europ\u00e9enne. L\u2019initiative \u00e9tait co-organis\u00e9e par le VLAM (Centrum voor Agro- en Visserijmarketing) et les Conseils laitiers danois, fran\u00e7ais, irlandais et nord-irlandais. Le sujet de la pr\u00e9sentation concernait l\u2019impact de la crise COVID sur l\u2019industrie laiti\u00e8re et, plus largement, sur […]<\/p>\n","protected":false},"author":5,"featured_media":33456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-33470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nL\u2019industrie laiti\u00e8re positive face \u00e0 l\u2019avenir | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | L\u2019industrie laiti\u00e8re positive face \u00e0 l\u2019avenir\" \/>\n<meta name=\"robots\" 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