{"id":33684,"date":"2021-12-23T11:07:40","date_gmt":"2021-12-23T11:07:40","guid":{"rendered":"https:\/\/horecamagazine.be\/diageo-sassocie-a-va-s-co-pour-lhoreca-en-belgique\/"},"modified":"2021-12-23T12:53:09","modified_gmt":"2021-12-23T12:53:09","slug":"diageo-sassocie-a-va-s-co-pour-lhoreca-en-belgique","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/diageo-sassocie-a-va-s-co-pour-lhoreca-en-belgique\/","title":{"rendered":"DIAGEO S\u2019ASSOCIE A VA.S.Co pour l\u2019Horeca en Belgique"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime; custom_margin=\u00a0\u00bb||-28px|||\u00a0\u00bb]<\/p>\n<p>Afin d\u2019\u00e9tendre sa pr\u00e9sence\u00a0dans\u00a0le\u00a0secteur\u00a0Horeca en\u00a0Belgique, le producteur de spiritueux <strong>DIAGEO<\/strong> a conclu un partenariat avec <strong>VA.S.Co<\/strong>. \u00a0<\/p>\n<p>D\u00e8s le 1<sup>er<\/sup> janvier 2022, les nombreuses marques de spiritueux du producteur anglais seront commercialis\u00e9es dans l\u2019Horeca via VA.S.Co.<\/p>\n<ul>\n<li><strong>DIAGEO<\/strong> est l\u2019un des plus grands acteurs mondiaux sur le march\u00e9 des\u00a0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Boisson_alcoolis%C3%A9e\">alcools<\/a>et\u00a0des <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Spiritueux\">spiritueux<\/a>. Distribu\u00e9 dans plus de 180 pays \u00e0 travers le monde, le groupe produit essentiellement des spiritueux (whisky, gin, rhum, vodka \u2026 ainsi que de la bi\u00e8re).\n<p>Parmi les quelque 200 marques produites par l\u2019entreprise nous pouvons citer Johnnie Walker, Gordon\u2019s, Smirnoff, Tanqueray, Ketel One, Captain Morgan, Baileys \u2026<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/diageo_portfolio_overlap_white_lr.jpg\u00a0\u00bb title_text=\u00a0\u00bbdiageo_portfolio_overlap_white_lr\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime; custom_margin=\u00a0\u00bb-4px|||||\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime;]<\/p>\n<ul>\n<li><strong>Va.S.Co<\/strong> fait partie du groupe Haelterman et est l\u2019un des partenaires privil\u00e9gi\u00e9s des professionnels de l&rsquo;Horeca pour les vins, champagnes, caf\u00e9s, eaux et alcools.<\/li>\n<\/ul>\n<p>Le Groupe Haelterman emploie 340 personnes et r\u00e9alise un chiffre d&rsquo;affaires consolid\u00e9 de 143 millions d&rsquo;euros (2019) par le biais de diverses soci\u00e9t\u00e9s actives dans la vente, le marketing et la distribution de boissons haut de gamme, dont Carlsberg Importers, VA.S.Co, Tao Family, HLS&#8230;<\/p>\n<p>Carlsberg Importers est actif dans le segment:<\/p>\n<ul>\n<li>Bi\u00e8res avec les marques Carlsberg, Poretti et Sint-Hubertus<\/li>\n<li>Cidres avec la marque Somersby<\/li>\n<li>Premium Tonics avec la marque Schweppes S\u00e9lection<\/li>\n<\/ul>\n<p>VA.S.Co est actif dans le segment :<\/p>\n<ul>\n<li>Vins tranquilles avec des marques telles que Domaines Baron de Rothschild (Ch\u00e2teau Lafite et Los Vascos); Villa Maria, G\u00e9rard Bertrand, Brocard, Errazuriz, Fontanfredda, Enate\u2026<\/li>\n<li>Vins mousseux avec le champagne Taittinger, m\u00e9thode traditionnelle Bernard Massard (qui f\u00eate d\u2019ailleurs son centenaire) \u2026<\/li>\n<li>Caf\u00e9\u00a0: M\u00e1salto<\/li>\n<li>Th\u00e9\u00a0: Vitao<\/li>\n<li>Eau\u00a0:\u00a0 Fonte Margherita<\/li>\n<li>Spiritueux\u00a0: Gaugin\u2026 et \u00e0 pr\u00e9sent principalement la gamme Diageo<\/li>\n<\/ul>\n<p>La famille Tao est active dans le segment des boissons rafraichissantes saines avec les marques\u00a0:<\/p>\n<ul>\n<li>Tao Botanicals<\/li>\n<li>Tao Pure Infusion<\/li>\n<li>Tao\u00a0 Organic Tea Energizer : boisson \u00e9nergisante saine \u00e0 base de th\u00e9<\/li>\n<li>Bionina : limonade bio<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime; background_color=\u00a0\u00bb#5e2728&Prime; custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb]<\/p>\n<p><span style=\"color: #ffffff;\">D\u00e8s janvier 2022, le catalogue d\u00e9j\u00e0 bien \u00e9toff\u00e9 de VA.S.Co va donc encore se gonfler d\u2019un grand nombre d\u2019alcools et spiritueux de qualit\u00e9. De quoi offrir aux clients un portefeuille de produits exceptionnellement riche.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime; header_4_text_color=\u00a0\u00bb#5e2728&Prime;]<\/p>\n<h4><strong>Un partenariat judicieux <\/strong><\/h4>\n<p>Cette alliance va permettre aux deux groupes de renforcer leur pr\u00e9sence au sein du secteur professionnel en offrant un portefeuille de produits compl\u00e9mentaires de haute qualit\u00e9.<\/p>\n<p>Pour DIAGEO, elle lui permettra d\u2019\u00e9tendre sa couverture du march\u00e9 en augmentant\u00a0le nombre de contacts avec\u00a0les\u00a0points\u00a0de vent, tout en maintenant une relation \u00e9troite avec les consommateurs.\u00a0De son c\u00f4t\u00e9 VA.S.Co renforcera sa position vis-\u00e0-vis du client Horeca en \u00e9largissant encore son offre de produits de haute qualit\u00e9.<\/p>\n<p><strong><em>Tobias H\u00f6llhuber, Directeur Commercial de DIAGEO<\/em><\/strong><em> : \u00ab\u2009Nous nous engageons \u00e0 d\u00e9velopper nos marques et \u00e0 aider nos clients \u00e0 cr\u00e9er de la valeur ajout\u00e9e, en particulier dans ce contexte changeant. Nous sommes donc heureux d\u2019avoir trouv\u00e9 en VA.S.Co un partenaire de confiance, fort de plus de 90 ans d\u2019exp\u00e9rience. Nous n\u2019aurions pas pu trouver une structure plus comp\u00e9tente pour repr\u00e9senter nos marques et services haut de gamme sur le march\u00e9 Horeca en Belgique<\/em>.\u2009\u00bb<\/p>\n<p><strong><em>Guy Vlaeminck, General Manager de VA.S.Co : <\/em><\/strong><em>\u00ab\u00a0Notre activit\u00e9 qui se concentrait au d\u00e9part sur les vins, s\u2019est \u00e9tendue au fil du temps vers d\u2019autres saveurs comme les spiritueux, le caf\u00e9, le th\u00e9, les eaux et autres univers vari\u00e9s, toujours li\u00e9es aux plaisirs de la table.<\/em><\/p>\n<p><em>Les marques de spiritueux de Diageo sont vraiment exceptionnelles. Nous sommes ravis d\u2019ajouter une gamme de spiritueux aussi prestigieuse \u00e0 notre portefeuille de boissons premium et, surtout, d\u2019offrir \u00e0 nos clients un choix \u00e9largi dans l\u2019univers des spiritueux haut de gamme.\u2009\u00bb <\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime;]<\/p>\n<table style=\"border-color: #ffffff;\">\n<tbody>\n<tr>\n<td>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.diageo.com\/\"><img decoding=\"async\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Diageo-emblem-scaled.jpg\" width=\"150\" height=\"84\" alt=\"\" class=\"wp-image-33676 aligncenter size-full\" srcset=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Diageo-emblem-scaled.jpg 2048w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Diageo-emblem-300x169.jpg 300w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Diageo-emblem-1024x576.jpg 1024w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Diageo-emblem-768x432.jpg 768w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Diageo-emblem-1536x864.jpg 1536w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Diageo-emblem-1080x608.jpg 1080w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<\/td>\n<td>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.vascogroup.com\/nl\"><img decoding=\"async\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-scaled.jpg\" width=\"161\" height=\"80\" alt=\"\" class=\"wp-image-33678 aligncenter size-full\" srcset=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-scaled.jpg 2048w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-300x149.jpg 300w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-1024x509.jpg 1024w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-768x382.jpg 768w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-1536x764.jpg 1536w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-1080x537.jpg 1080w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Vasco_logo-1280x640.jpg 1280w\" sizes=\"(max-width: 161px) 100vw, 161px\" \/><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/6000255_t-ten-grapefruit-julep-summer.jpg\u00a0\u00bb title_text=\u00a0\u00bb6000255_t-ten-grapefruit-julep-summer\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/shutterstock_506879203_0.jpeg\u00a0\u00bb title_text=\u00a0\u00bbshutterstock_506879203_0&Prime; _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Talisker-10YO-Lifestyle-scaled.jpg\u00a0\u00bb title_text=\u00a0\u00bbTalisker 10YO &#8211; Lifestyle\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/Baileys-Chocolate-Oat-Pop-Tarts-scaled.jpeg\u00a0\u00bb title_text=\u00a0\u00bbBaileys Chocolate Oat Pop Tarts\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2021\/12\/JW-Blue-Label-Ghost_Rare_Glenury-Royal.jpg\u00a0\u00bb title_text=\u00a0\u00bbJW Blue Label Ghost_Rare_Glenury Royal\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.7&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.4.7&Prime;]<\/p>\n<p style=\"text-align: right;\"><em>Texte : PVW<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin d\u2019\u00e9tendre sa pr\u00e9sence\u00a0dans\u00a0le\u00a0secteur\u00a0Horeca en\u00a0Belgique, le producteur de spiritueux DIAGEO a conclu un partenariat avec VA.S.Co. \u00a0 D\u00e8s le 1er janvier 2022, les nombreuses marques de spiritueux du producteur anglais seront commercialis\u00e9es dans l\u2019Horeca via VA.S.Co. DIAGEO est l\u2019un des plus grands acteurs mondiaux sur le march\u00e9 des\u00a0alcoolset\u00a0des spiritueux. Distribu\u00e9 dans plus de 180 pays [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":33652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-33684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIAGEO S\u2019ASSOCIE A VA.S.Co pour l\u2019Horeca en Belgique | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | DIAGEO S\u2019ASSOCIE A VA.S.Co pour l\u2019Horeca en Belgique\" 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