{"id":35392,"date":"2022-05-09T12:14:17","date_gmt":"2022-05-09T12:14:17","guid":{"rendered":"https:\/\/horecamagazine.be\/serge-litvine\/"},"modified":"2022-05-09T12:16:44","modified_gmt":"2022-05-09T12:16:44","slug":"serge-litvine","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/serge-litvine\/","title":{"rendered":"Serge Litvine"},"content":{"rendered":"

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A<\/span>pr\u00e8s une carri\u00e8re couronn\u00e9e de succ\u00e8s dans le secteur de l\u2019agro-alimentaire, Serge Litvine change de cap et d\u00e9cide d\u2019investir dans l\u2019Horeca. Son coup de c\u0153ur et sa passion de toujours pour cette grande dame \u00e9picurienne vont \u00e0 la Villa Lorraine qu\u2019il rach\u00e8te en 2010.\u00a0<\/span><\/span><\/p>\n

Un an d\u2019observation et de r\u00e9flexion plus tard, l\u2019objectif de l\u2019investisseur n\u2019a pas chang\u00e9\u00a0: il souhaite plus que tout rendre \u00e0 la Villa Lorraine ses lettres de noblesse \u2018gastronomiques\u2019. Pour l\u2019y aider, il engage le chef Alain Bianchin qui rapidement d\u00e9crochera une \u00e9toile au Michelin.<\/p>\n

D\u00e8s lors, tout se passe au mieux pour l\u2019entreprise de Serge Litvine qui raconte : \u00ab Au d\u00e9part, je ne pensais pas investir dans plusieurs restaurants tant j\u2019avais \u00e0 c\u0153ur de redynamiser La Villa Lorraine. \u00bb Mais \u00ab l\u2019app\u00e9tit vient en mangeant \u00bb et j\u2019ai pu saisir de bonnes opportunit\u00e9s d\u2019investissement (La Villa in the Sky, Da Mimmo, Lola, La Villa Emily, Odette en ville, Sea Grill, \u2026). Bien s\u00fbr, j\u2019ai d\u00fb en d\u00e9cliner de nombreuses car une fois que vous \u00eates connu pour investir dans le secteur, bon nombre de candidats \u2018revendeurs\u2019 vous contactent. Je ne peux pas tout racheter et toutes les enseignes ne rencontrent pas mon int\u00e9r\u00eat. Il faut des coups de c\u0153ur, du potentiel et surtout des chefs comp\u00e9tents pr\u00eats \u00e0 se lancer dans l\u2019aventure avec moi. Ce n\u2019est plus simple aujourd\u2019hui d\u2019investir dans ce secteur qui a \u00e9t\u00e9 tr\u00e8s fort touch\u00e9 par la crise et qui est en manque cruel de personnel comp\u00e9tent et professionnel, comme vous le savez.<\/span><\/p>\n

Lifting tous azimuts pour La Villa Lorraine<\/b><\/span><\/h4>\n

2020\u00a0: le Coronavirus arrive impactant tout le secteur de l\u2019Horeca. Mais l\u2019investisseur ne se laisse pas d\u00e9monter pour autant et profite des fermetures et confinements pour terminer les travaux de transformation de La Villa Lorraine. Et ce, \u00e0 grands renforts de nouveaux investissements tant c\u00f4t\u00e9 d\u00e9co des lieux que c\u00f4t\u00e9 poursuite de collaboration avec le chef doublement \u00e9toil\u00e9, Yves Mattagne. Chef auquel Serge Litvine s\u2019\u00e9tait d\u00e9j\u00e0 associ\u00e9 \u00e0 l\u2019\u00e9poque du Sea Grill puis \u00e0 celle de Art Club, restaurant \u00e9ph\u00e9m\u00e8re cr\u00e9\u00e9 dans les Mus\u00e9es Royaux des Beaux-Arts pendant la transition de Mattagne et de son \u00e9quipe du Sea Grill \u00e0 La Villa Lorraine.<\/p>\n

Apr\u00e8s cette r\u00e9novation impressionnante, La Villa Lorraine reprend son souffle. Dans un tout autre am\u00e9nagement, lumineux et serein, aux teintes poudr\u00e9es et \u00e0 l\u2019ameublement contemporain, ses deux espaces de restauration contigus \u2013 l\u2019un gastronomique, l\u2019autre bistro-fusion \u2013 sont \u00e0 nouveau en pleine activit\u00e9. Tout le monde \u00e0 bord s\u2019en r\u00e9jouit\u00a0!\u00a0<\/span><\/p>\n

Un investisseur sans langue de\u00a0bois<\/b><\/span><\/h4>\n

\u00ab Malgr\u00e9 l\u2019incapacit\u00e9 des politiques \u00e0 g\u00e9rer correctement la crise sanitaire pour le secteur de l\u2019Horeca, poursuit Serge Litvine, nous avons r\u00e9ussi \u00e0 passer au travers, seuls et sans subsides pour la Villa, gr\u00e2ce \u00e0 nos boutiques Traiteurs Villa Lorraine qui ont cartonn\u00e9 pendant la crise, ce qui n\u2019a pas \u00e9t\u00e9 le cas pour tous nos restaurants. Heureusement que cela a bien march\u00e9 pour les traiteurs car il ne fallait pas compter sur les aides apport\u00e9es au secteur qui, vous le savez aussi, ont \u00e9t\u00e9 tellement d\u00e9s\u00e9quilibr\u00e9es et m\u00eame injustes. Ceci dit, la baisse de la TVA a \u00e9t\u00e9 une bonne chose qui a permis de r\u00e9g\u00e9n\u00e9rer la tr\u00e9sorerie de ceux qui fonctionnaient encore. \u00bb<\/span><\/p>\n

Les constats du secteur et de la Villa aujourd\u2019hui<\/b><\/span><\/h4>\n

\u00ab En tant qu\u2019investisseur, qu\u2019homme d\u2019affaires que je suis devenu par la force des choses et par volont\u00e9 d\u2019y arriver quels que soient les al\u00e9as de la vie, je pense qu\u2019il faut toujours conna\u00eetre ses limites de comp\u00e9tences. J\u2019ai tout appris sur le tas et alors que deux de mes enfants m\u2019ont rejoint dans l\u2019entreprise, je constate que beaucoup, notamment au sein du personnel de l\u2019Horeca, sont d\u00e9motiv\u00e9s.<\/p>\n

La crise a transform\u00e9 le secteur \u00e0 plus d\u2019un niveau. Celui du personnel d\u2019abord. Les gens ont eu l\u2019occasion de go\u00fbter \u00e0 une autre vie. Certains sont rentr\u00e9s dans leur pays, ont chang\u00e9 de secteur. Nous avons gard\u00e9 une grande partie de notre personnel, une fois encore gr\u00e2ce aux traiteurs. Un autre changement est l\u2019inflation des salaires. Mais cela n\u2019est pas un mal car ce sont des m\u00e9tiers \u00e0 grandes difficult\u00e9s (horaires, physiques, \u2026) qui m\u00e9ritent d\u2019\u00eatre bien pay\u00e9s. Ensuite, il a aussi fallu s\u2019adapter \u00e0 l\u2019inflation des mati\u00e8res premi\u00e8res. Notre chef a aussi d\u00fb s\u2019adapter \u00e0 cela pour ne pas impacter les clients par des augmentations irraisonnables. Enfin, toujours en ce qui concerne la Villa, nous sommes impact\u00e9s par les difficult\u00e9s de mobilit\u00e9 locale. Le bois \u00e9tant souvent ferm\u00e9, la circulation abondante et complexe cr\u00e9e des embouteillages et il est donc parfois difficile d\u2019arriver jusqu\u2019ici. Mais cela n\u2019est pas d\u00fb \u00e0 la crise mais plut\u00f4t \u00e0 une mauvaise gestion de la mobilit\u00e9 bruxelloise. \u00bb<\/p>\n

Projets jubilatoires et \u00e9tat d\u2019esprit au z\u00e9nith<\/b><\/span><\/h4>\n

\u00ab Je suis un passionn\u00e9 et j\u2019ai toujours envie de continuer, poursuit Serge Litvine. Aux quatre traiteurs existants, nous allons ajouter deux nouvelles boutiques-traiteurs. L\u2019une \u00e0 Overijse l\u2019\u00e9t\u00e9 prochain et l\u2019autre \u00e0 Waterloo \u00e0 la rentr\u00e9e.\u00a0<\/span><\/p>\n

Mon \u00e9tat d\u2019esprit est donc toujours positif et je conseillerais \u00e0 tous de tout faire pour continuer \u00e0 vivre de sa passion mais tout en (re)connaissant ses limites et en \u00e9tant r\u00e9aliste.\u00a0<\/span><\/p>\n

Enfin, j\u2019esp\u00e8re que de leur c\u00f4t\u00e9, les politiques \u00e9couteront davantage le secteur \u00e0 l\u2019avenir, qu\u2019ils poseront des actes, qu\u2019ils prendront des d\u00e9cisions qui attireront \u00e0 nouveau des gens vers la profession.<\/p>\n

Et puis, vous savez \u2026, apr\u00e8s la pluie vient toujours le beau temps\u00a0! \u00bb<\/p>\n

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www.lavillalorraine.be<\/span><\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/05\/Schermafbeelding-2022-05-09-om-12.00.01.jpg\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-05-09 om 12.00.01″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/05\/Schermafbeelding-2022-05-09-om-11.55.07.jpg\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-05-09 om 11.55.07″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/05\/Schermafbeelding-2022-05-09-om-11.59.29.jpg\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-05-09 om 11.59.29″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb{||divi||400″ icon_color=\u00a0\u00bb#ac726d\u00a0\u00bb icon_alignment=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.7″ body_font=\u00a0\u00bb||on||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#ac726d\u00a0\u00bb body_font_size=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb33px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||12px|||\u00a0\u00bb custom_css_blurb_image=\u00a0\u00bbmargin-bottom: 10px;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Je suis un passionn\u00e9 et j\u2019ai toujours envie de continuer.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/05\/Schermafbeelding-2022-05-09-om-11.55.31.jpg\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-05-09 om 11.55.31″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/05\/Schermafbeelding-2022-05-09-om-11.59.45.jpg\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-05-09 om 11.59.45″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Texte : Jo\u00eblle Rochette<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une carri\u00e8re couronn\u00e9e de succ\u00e8s dans le secteur de l\u2019agro-alimentaire, Serge Litvine change de cap et d\u00e9cide d\u2019investir dans l\u2019Horeca. Son coup de c\u0153ur et sa passion de toujours pour cette grande dame \u00e9picurienne vont \u00e0 la Villa Lorraine qu\u2019il rach\u00e8te en 2010.\u00a0 Un an d\u2019observation et de r\u00e9flexion plus tard, l\u2019objectif de l\u2019investisseur […]<\/p>\n","protected":false},"author":5,"featured_media":35378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[67],"tags":[],"class_list":["post-35392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiring-people-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nSerge Litvine | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Serge Litvine\" 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