{"id":35981,"date":"2022-06-02T12:15:41","date_gmt":"2022-06-02T12:15:41","guid":{"rendered":"https:\/\/horecamagazine.be\/helden-van-onze-velden-lisez-les-heros-de-nos-champs-met-a-lhonneur-les-initiatives-en-matiere-de-durabilite-du-secteur-flamand-de-la-pomme-de-terre-des\/"},"modified":"2022-06-02T12:17:41","modified_gmt":"2022-06-02T12:17:41","slug":"helden-van-onze-velden-lisez-les-heros-de-nos-champs-met-a-lhonneur-les-initiatives-en-matiere-de-durabilite-du-secteur-flamand-de-la-pomme-de-terre-des","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/helden-van-onze-velden-lisez-les-heros-de-nos-champs-met-a-lhonneur-les-initiatives-en-matiere-de-durabilite-du-secteur-flamand-de-la-pomme-de-terre-des\/","title":{"rendered":"La campagne VLAM veut informer les consommateurs des efforts de durabilit\u00e9 consentis dans le secteur agricole"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb1px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/06\/2022-06-02-NEWSLETTER-BEELDEN3-scaled.jpg\u00a0\u00bb title_text=\u00a0\u00bb2022-06-02-NEWSLETTER-BEELDEN3″ _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb||||on||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]VLAM donne le coup d\u2019envoi de la campagne informative \u2018Helden van onze velden\u2019. Par ce biais, elle mettra en lumi\u00e8re jusqu\u2019\u00e0 la fin de 2024, de nombreuses initiatives de durabilit\u00e9 du secteur flamand de la pomme de terre, des fruits et des l\u00e9gumes (AGF). L’objectif est de sensibiliser et de faire conna\u00eetre aux consommateurs les efforts d\u00e9ploy\u00e9s par les secteurs AGF tout au long de la cha\u00eene en mati\u00e8re de durabilit\u00e9.<\/em><\/strong><\/p>\n

Tous le h\u00e9ros ne portent pas de cape : certains cueillent des fruits, font pousser des l\u00e9gumes ou emballent des pommes de terre. Avec cette approche, \u2018Helden van onze velden\u2019 veut souligner que les initiatives de durabilit\u00e9 dans le secteur agricole flamand se d\u00e9veloppent rapidement. Et ce, tant en mati\u00e8re de pr\u00e9servation de la biodiversit\u00e9 et \u00e0 l’utilisation durable des ressources naturelles, \u00e0 la gestion durable de l’eau et des sols, qu\u2019\u00e0 la r\u00e9duction des pertes et des d\u00e9chets alimentaires, et des emballages durables.<\/p>\n

‘Helden van onze velden’ illustre les efforts d\u00e9ploy\u00e9s actuellement, dans la perspective d’un secteur encore plus durable dans un avenir proche et lointain. Concr\u00e8tement, il met en lumi\u00e8re les histoires h\u00e9ro\u00efques des agriculteurs, des associations professionnelles, des conditionneurs de pommes de terre, des n\u00e9gociants, des instituts de recherche, des organisations de producteurs et des autres acteurs de la cha\u00eene. Du champ \u00e0 l\u2019assiette.<\/p>\n

Le secteur agricole : truff\u00e9 d\u2019entrepreneurs ayant le r\u00e9flexe de la durabilit\u00e9<\/h4>\n

Liliane Driesen, porte-parole du VLAM : \u00ab\u00a0En 2022, le secteur agricole regorgera d\u2019entrepreneurs et d\u2019innovateurs pur-sang. Des artisans qui, dans un r\u00e9flexe permanent de durabilit\u00e9, am\u00e9liorent, soutiennent technologiquement et modernisent sans cesse leur m\u00e9tier. Des initiatives qui ne b\u00e9n\u00e9ficient parfois pas de l’attention qu’elles m\u00e9ritent, et qui ne finissent donc pas toujours dans l\u2019assiette du consommateur. Cette campagne veut apporter du changement \u00e0 cette situation.\u00a0\u00bb<\/p>\n

Dans le cadre du Green Deal europ\u00e9en<\/h4>\n

Le VLAM fait partie du domaine de comp\u00e9tence Agriculture et P\u00eache du gouvernement flamand. Cette campagne souligne le r\u00f4le actif du secteur AGF flamand dans le d\u00e9bat sur le climat et les initiatives de durabilit\u00e9 dans le cadre de la strat\u00e9gie europ\u00e9enne \u2018Farm to Fork\u2019 jusqu’\u00e0 la fin de 2024. Cette d\u00e9marche constitue le c\u0153ur du Green Deal europ\u00e9en et vise \u00e0 rendre les syst\u00e8mes alimentaires \u00e9quitables, sains et respectueux de l’environnement.<\/p>\n

\u2018Helden van onze velden\u2019 inclut \u00e9galement quelques visites d\u2019entreprises ainsi qu\u2019un s\u00e9minaire B2B, en septembre 2022, r\u00e9unissant un soixantaine d\u2019acteurs du secteur AGF. Toutes les informations disponibles peuvent \u00eatre consult\u00e9es sur le tout nouveau site web www.heldenvanonzevelden.eu<\/a>.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

VLAM donne le coup d\u2019envoi de la campagne informative \u2018Helden van onze velden\u2019. Par ce biais, elle mettra en lumi\u00e8re jusqu\u2019\u00e0 la fin de 2024, de nombreuses initiatives de durabilit\u00e9 du secteur flamand de la pomme de terre, des fruits et des l\u00e9gumes (AGF). L’objectif est de sensibiliser et de faire conna\u00eetre aux consommateurs les […]<\/p>\n","protected":false},"author":5,"featured_media":35959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41,84],"tags":[],"class_list":["post-35981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-popup-newsletter-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa campagne VLAM veut informer les consommateurs des efforts de durabilit\u00e9 consentis dans le secteur agricole | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | La campagne VLAM veut informer les consommateurs des efforts de 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