{"id":38365,"date":"2022-11-17T14:23:27","date_gmt":"2022-11-17T13:23:27","guid":{"rendered":"https:\/\/horecamagazine.be\/jan-aaltzen-linde-ceo-van-geloven-notre-priorite-la-fiabilite-des-livraisons\/"},"modified":"2022-11-17T14:23:30","modified_gmt":"2022-11-17T13:23:30","slug":"jan-aaltzen-linde-ceo-van-geloven-notre-priorite-la-fiabilite-des-livraisons","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/jan-aaltzen-linde-ceo-van-geloven-notre-priorite-la-fiabilite-des-livraisons\/","title":{"rendered":"Jan Aaltzen Linde, CEO Van Geloven : \u2018Notre priorit\u00e9 : la fiabilit\u00e9 des livraisons\u2019"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb column_structure=\u00a0\u00bb3_5,2_5&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb3_5&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; header_4_text_color=\u00a0\u00bb#1a2d67&Prime;]<strong>Inflation, carence en personnel, hausse des co\u00fbts des mati\u00e8res premi\u00e8res et de l\u2019\u00e9nergie\u2026 Tous les acteurs de la restauration rapide sont confront\u00e9s \u00e0 de lourds probl\u00e8mes, qui ont un impact sur leur niveau de service : Van Geloven n\u2019y \u00e9chappe pas, comme le reconna\u00eet son CEO, Jan Aaltzen Linde. Mais il a confiance en une \u00e9volution heureuse de la situation : \u201cNous mettons en place des solutions structurelles qui commencent \u00e0 porter leurs fruits\u201d.<\/strong><\/p>\n<p>En raison des difficult\u00e9s de livraison d\u00e9but septembre, des clients de la restauration rapide ont \u00e9t\u00e9 en rupture de stock de fricadelles durant une semaine enti\u00e8re. Les m\u00e9dias s\u2019en sont empar\u00e9s pour annoncer une \u2018crise de la fricadelle\u2019. Une op\u00e9ration ludique, mais un probl\u00e8me pris tr\u00e8s au s\u00e9rieux par Van Geloven, commente Jan Aaltzen Linde. Sa cause principale : les carences en force de travail. Cela explique pourquoi le leader du march\u00e9 belge des snacks congel\u00e9s s\u2019est retrouv\u00e9 sur la corde raide. \u00abLe personnel de nos ateliers n\u2019est pas toujours au complet, alors que le volume \u00e0 produire est au moins aussi \u00e9lev\u00e9 qu\u2019avant l\u2019\u00e9pid\u00e9mie. Il suffit d\u2019une simple interruption pour conna\u00eetre des difficult\u00e9s dans le r\u00e9approvisionnement des clients \u00e0 partir des stocks existants. La fricadelle \u00e9tait \u00e9videmment un sujet porteur m\u00e9diatiquement. Mais avec cette p\u00e9nurie, ce sont nos clients qui en ont fait les frais. Et cela n\u2019est bon pour personne. Nous cherchons \u00e0 y rem\u00e9dier par<br \/>\ndiverses solutions.\u00bb<\/p>\n<h4>Carence en personnel<\/h4>\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 se rendre compte que cette p\u00e9nurie de personnel va perdurer encore un certain temps. \u00abCroire que ce probl\u00e8me sera r\u00e9solu en quelques mois, c\u2019est s\u2019enfouir la t\u00eate dans le sable. La r\u00e9cession que tout le monde craint va sans doute att\u00e9nuer les tensions sur le march\u00e9 du travail, mais ce n\u2019est pas la solution id\u00e9ale. Ce qu\u2019il faut, c\u2019est une r\u00e9action structurelle. Nous agissons d\u2019une part par le recrutement : nous sommes toujours tr\u00e8s actifs, mais le march\u00e9 se restreint. C\u2019est pourquoi nous organisons de plus en plus de journ\u00e9es portes ouvertes de nos ateliers, avec Cora comme ambassadrice de Mora.\u00bb<\/p>\n<p>Deuxi\u00e8mement, nous savons que recruter n\u2019est pas la panac\u00e9e : il faut aussi que les collaborateurs restent. Surtout que plane l\u2019ombre du vieillissement. Nous veillons \u00e0 ce que notre personnel se sente bien et s\u2019\u00e9panouisse entre nos murs. Nous voulons am\u00e9liorer son implication, entre autres en donnant des ateliers formatifs visant \u00e0 \u00e9laborer des plans d\u2019am\u00e9lioration continue.\u00bb<\/p>\n<p>Et ce n\u2019est pas tout : Van Geloven mise aussi sur la formation au leadership, commente Linde. \u00abMalgr\u00e9 la fr\u00e9n\u00e9sie qui r\u00e8gne dans nos ateliers, nous continuons de privil\u00e9gier l\u2019aspect humain, ce qui demande du leadership. Nous constatons que nos efforts ont un impact positif en mati\u00e8re de personnel. Et nous en sommes ravis !\u00bb<\/p>\n<h4>Transparence<\/h4>\n<p>Pour M. Linde, malgr\u00e9 les temps difficiles v\u00e9cus en tant que CEO, il convient avant tout de garder la t\u00eate froide, d\u2019avoir une vision claire de la situation et d\u2019agir par des actions cibl\u00e9es. \u00abIl faut d\u00e9finir des priorit\u00e9s pour r\u00e9gler la crise et prendre des mesures ad\u00e9quates. Notre but est maintenant de r\u00e9tablir la fiabilit\u00e9 des d\u00e9lais de livraison. Nous y consacrons tous nos efforts. Ainsi, nous nous sommes abstenus de toute promotion publicitaire durant une bonne partie de cette ann\u00e9e. Car notre principale pr\u00e9occupation consiste \u00e0 livrer les clients chaque semaine de fa\u00e7on stable, et pour cela, il faut \u00e9viter les hausses soudaines de la demande provoqu\u00e9es par des actions sp\u00e9ciales et des promotions. Afin de pouvoir augmenter les volumes de production de quelques r\u00e9f\u00e9rences, nous avons \u00e9galement d\u00e9cid\u00e9 de suspendre temporairement la production de certaines autres, voire de les arr\u00eater d\u00e9finitivement. Ce qui me semble important, c\u2019est la communication : expliquer pourquoi nous devons faire des choix, qui se justifient afin de nous permettre d\u2019assurer l\u2019approvisionnement des clients, tout en leur laissant un bel assortiment de produits. Je trouve tr\u00e8s important de faire preuve de transparence \u00e0 propos des d\u00e9veloppements que connaissent notre secteur et notre entreprise, justement parce que gr\u00e2ce \u00e0 nos efforts, nous sommes persuad\u00e9s que nous parviendrons \u00e0 r\u00e9tablir le niveau de service. Nous sommes un partenaire fiable, et le resterons.\u00bb<\/p>\n<p>Outre cette fiabilit\u00e9 dans les livraisons, Van Geloven travaille continuellement \u00e0 la valeur ajout\u00e9e qu\u2019il apporte. \u00abCela passe entre autres par notre plate-forme Snack Extra, qui distille des conseils, suggestions de menus, banque d\u2019images et mat\u00e9riel publicitaire. Nous sommes \u00e9galement l\u00e0 pour aider les entrepreneurs de l\u2019Horeca, pour leur faciliter la vie, surtout aujourd\u2019hui. Mais nous n\u2019oublions pas que le plus important, c\u2019est de r\u00e9approvisionner correctement le client. C\u2019est notre priorit\u00e9 absolue.\u00bb<\/p>\n<h4>Hausse des prix<\/h4>\n<p>\u00abUne hausse aussi consid\u00e9rable et structurelle des prix, \u00e0 la fois pour les mati\u00e8res premi\u00e8res et l\u2019\u00e9nergie, c\u2019est du jamais vu\u00bb, assure Jan Aaltzen Linde. \u00abEt ce n\u2019est pas pr\u00e8s de s\u2019att\u00e9nuer. En attendant, nous devons consid\u00e9rer cette situation comme la nouvelle normalit\u00e9. Nous essayons de nous en pr\u00e9munir, en augmentant le niveau d\u2019automatisation de nos ateliers et en diminuant la consommation d\u2019\u00e9nergie. N\u2019emp\u00eache, la hausse des co\u00fbts est \u00e9norme et nous sommes contraints de la r\u00e9percuter sur nos acheteurs, du moins partiellement. C\u2019est dramatique, mais in\u00e9vitable pour assurer la p\u00e9rennit\u00e9 de la cha\u00eene de production, afin d\u2019assurer le r\u00e9approvisionnement. Car nous ne touchons pas \u00e0 la qualit\u00e9 des produits. Nous sommes r\u00e9put\u00e9s pour \u00eatre une entreprise veillant jalousement sur le niveau de qualit\u00e9, et nous n\u2019y d\u00e9rogerons pas.\u00bb[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb2_5&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-14-om-11.47.04.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-11-14 om 11.47.04&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-14-om-11.47.31.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-11-14 om 11.47.31&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-14-om-11.47.19.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbSchermafbeelding 2022-11-14 om 11.47.19&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x7b;||divi||400&Prime; icon_color=\u00a0\u00bb#f78020&Prime; icon_alignment=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; body_font=\u00a0\u00bb||on||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#f78020&Prime; body_font_size=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb42px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||39px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; custom_css_blurb_image=\u00a0\u00bbmargin-bottom: 10px;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<em>\u2018En attendant, nous devons consid\u00e9rer la situation comme la nouvelle normalit\u00e9\u2019<\/em>[\/et_pb_blurb][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2022\/11\/pr-vangelovenvlag-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbpr vangelovenvlag\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: right;\"><em>Publireportage<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inflation, carence en personnel, hausse des co\u00fbts des mati\u00e8res premi\u00e8res et de l\u2019\u00e9nergie\u2026 Tous les acteurs de la restauration rapide sont confront\u00e9s \u00e0 de lourds probl\u00e8mes, qui ont un impact sur leur niveau de service : Van Geloven n\u2019y \u00e9chappe pas, comme le reconna\u00eet son CEO, Jan Aaltzen Linde. Mais il a confiance en une [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":38322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-38365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jan Aaltzen Linde, CEO Van Geloven : \u2018Notre priorit\u00e9 : la fiabilit\u00e9 des livraisons\u2019 | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Jan Aaltzen Linde, CEO Van Geloven : 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