{"id":39214,"date":"2022-12-14T16:31:14","date_gmt":"2022-12-14T15:31:14","guid":{"rendered":"https:\/\/horecamagazine.be\/takeaway-com-la-cuisine-belge-domine-mais-on-sattend-a-plus-de-diversite-en-2023\/"},"modified":"2022-12-14T16:31:22","modified_gmt":"2022-12-14T15:31:22","slug":"takeaway-com-la-cuisine-belge-domine-mais-on-sattend-a-plus-de-diversite-en-2023","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/takeaway-com-la-cuisine-belge-domine-mais-on-sattend-a-plus-de-diversite-en-2023\/","title":{"rendered":"Takeaway.com : la cuisine belge domine, mais on s\u2019attend \u00e0 plus de diversit\u00e9 en 2023"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb link_font=\u00a0\u00bb||||on||||\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Quelles sont les foodtrends pour 2023 ? Avec plus de 7.000 restaurants affili\u00e9s dans 400 villes et communes du Belux, et avec plus d\u20191 million de commandes mensuelles, les donn\u00e9es recueillies par Takeaway.com, qui op\u00e8re dans notre pays depuis maintenant 15 ans, permettent de d\u00e9gager des tendances remarquables.<\/strong><\/p>\n

Nous ne pouvons toutefois pas affirmer que nous sommes confront\u00e9s \u00e0 une r\u00e9volution sans pr\u00e9c\u00e9dent, puisque la cuisine belge reste la pr\u00e9f\u00e9r\u00e9e, suivie par l’italienne, l’am\u00e9ricaine et la turque.<\/p>\n

Le comfort food joue un r\u00f4le pr\u00e9pond\u00e9rant dans une d\u00e9marche typique de bien-\u00eatre personnel, et les Belges semblent \u00eatre tr\u00e8s traditionnels \u00e0 cet \u00e9gard. Dans le top 3, nous trouvons les chips (pour 33% des Belges), les p\u00e2tes (32%) et le chocolat (24%). Par ailleurs, la pizza (23%) et les plats traditionnels belges, tels que les carbonades ou les boulettes \u00e0 la sauce tomate (23%), sont \u00e9galement mentionn\u00e9s. Plus de la moiti\u00e9 d’entre eux (55 %) appr\u00e9cieraient \u00e9galement une version plus moderne de leur comfort food pr\u00e9f\u00e9r\u00e9, selon l’\u00e9tude.<\/p>\n

En 2022, la pizza margherita a \u00e9t\u00e9 le plat le plus command\u00e9. Les hamburgers aussi figurent dans le top 5 des plats les plus command\u00e9s. Le dessert le plus populaire est le tiramisu. La soupe aux ailerons de requin, un plat atypique qui a \u00e9galement \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9, a \u00e9t\u00e9 command\u00e9e non moins de 5.000 fois.<\/p>\n

Les cuisines qui connaissent la plus forte croissance en Belgique sont la \u00a0japonaise, la mexicaine et la suisse. Les adeptes de la cuisine japonaise optent principalement pour les dragon eyes, les edamames et les gyozas. En ce qui concerne la cuisine mexicaine, les tacos (duh) et les poppers jalape\u00f1o au fromage sont les plus demand\u00e9s. Les plats suisses tels que le cordon bleu et le cervelas \u00e9taient particuli\u00e8rement populaires en Wallonie.<\/p>\n

29% des commandes rel\u00e8vent de la cat\u00e9gorie v\u00e9g\u00e9talienne ou v\u00e9g\u00e9tarienne, ce qui fait que cette cat\u00e9gorie continue de progresser sur la plateforme. La pizza v\u00e9g\u00e9tarienne a \u00e9t\u00e9 le plat v\u00e9g\u00e9tarien le plus command\u00e9 en 2022.<\/p>\n

Non moins de trois Belges sur quatre ont pass\u00e9 une commande mobile par le biais de l\u2019appli de Takeway.com, le quart restant a surf\u00e9 sur le site web pour placer une commande. \u00a0<\/p>\n

En Wallonie, on commandait le plus souvent en fin de soir\u00e9e, tandis que les Anversois atteignaient un pic de commandes pendant le week-end. Quant aux Bruxellois, ils allaient le plus souvent chercher eux-m\u00eames leur commande.<\/p>\n

Les donn\u00e9es recueillies montrent \u00e9galement que les Belges envisagent de changer leurs habitudes alimentaires et leur comportement de commande en 2023. Les p\u00e9riodes de postpand\u00e9mie et d’incertitude sont propices \u00e0 la consommation de comfort food, et les consommateurs veulent se faire livrer \u00e0 domicile \u00e0 tout moment de la journ\u00e9e. Les raisons financi\u00e8res poussent \u00e9galement les consommateurs \u00e0 commander diff\u00e9remment : deux Belges sur trois envisagent de commander des aliments qui peuvent \u00eatre consomm\u00e9s pendant plusieurs jours. Le climat est \u00e9galement un facteur : les consommateurs s’int\u00e9ressent plus que jamais aux produits saisonniers et aux emballages durables.<\/p>\n

3 Belges sur 10, dont principalement des Bruxellois et des hommes, se font \u00e9galement livrer leur emplettes \u00e0 domicile. De ceux qui utilisent d\u00e9j\u00e0 ce service, 3 sur les 5 (57%) affirment qu\u2019ils continueront (probablement) \u00e0 le faire \u00e0 l\u2019avenir.<\/p>\n

\u00ab\u00a0Nous avons d\u00e9j\u00e0 r\u00e9agi en livrant plus t\u00f4t et plus tard \u00e0 Bruxelles, o\u00f9 nous commen\u00e7ons \u00e0 livrer d\u00e8s 10 heures du matin, et ce jusqu’\u00e0 23 heures, d\u00e9clare Siska De Lombaerde, Country Director BeLux chez Takeaway.com, qui \u00e9tait \u00e0 l’\u00e9poque la toute premi\u00e8re employ\u00e9e \u00e0 rejoindre ce qui \u00e9tait alors www.pizza.be. A partir de maintenant, nous livrerons \u00e9galement le caf\u00e9 Starbucks \u00e0 domicile, et en 2022 nous avons commenc\u00e9 \u00e0 livrer des produits d’\u00e9picerie \u00e0 domicile en partenariat avec Carrefour. Nous irons plus loin en 2023 en \u00e9largissant encore l’offre de produits d’\u00e9picerie et de facilit\u00e9, puis de supermarch\u00e9s ainsi que de magasins de proximit\u00e9, de night shops, de shops de caf\u00e9 et de desserts, etc.\u00a0\u00bb<\/p>\n

Fait marquant : les jeunes Belges passent \u00e0 l’alimentation v\u00e9g\u00e9tale, mais pour une raison inattendue, 50 % d’entre eux deviennent v\u00e9g\u00e9taliens pour r\u00e9duire les co\u00fbts li\u00e9s \u00e0 la commande de plats en ligne. Deux Belges sur trois pr\u00e9voient \u00e9galement de commander des aliments qu’ils pourront consommer pendant plusieurs jours. Outre la diversit\u00e9 des choix de l’offre, la ma\u00eetrise des d\u00e9penses va donc jouer un grand r\u00f4le en 2023, en raison de la crise.<\/p>\n

\u00ab\u00a0L’ann\u00e9e derni\u00e8re, plus d’un quart des commandes pass\u00e9es sur Takeaway.com \u00e9taient v\u00e9g\u00e9tariennes (29 %), et pr\u00e8s de 13 % \u00e9taient v\u00e9g\u00e9taliennes, nous apprend Siska De Lombaerde. Nous surfons \u00e9galement sur la tendance des emballages durables, et ce avec le lancement d’emballages \u00e0 base d\u2019algues qui sont biod\u00e9gradables en quatre semaines.\u00a0\u00bb<\/p>\n

La soci\u00e9t\u00e9 www.justeattakeaway.com, dont le si\u00e8ge est situ\u00e9 \u00e0 Amsterdam et qui compte 680.000 partenaires affili\u00e9s, s’est rapidement d\u00e9velopp\u00e9e pour devenir l’un des plus grands sites de commande de food au monde, op\u00e9rant aux \u00c9tats-Unis, au Royaume-Uni, en Allemagne, aux Pays-Bas, au Canada, en Australie, en Autriche, en Belgique, en Bulgarie, au Danemark, en France, en Irlande, en Isra\u00ebl, en Italie, au Luxembourg, en Nouvelle-Z\u00e9lande, en Pologne, en Slovaquie, en Espagne et en Suisse.<\/p>\n

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Texte : DV<\/em><\/p>\n

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Quelles sont les foodtrends pour 2023 ? Avec plus de 7.000 restaurants affili\u00e9s dans 400 villes et communes du Belux, et avec plus d\u20191 million de commandes mensuelles, les donn\u00e9es recueillies par Takeaway.com, qui op\u00e8re dans notre pays depuis maintenant 15 ans, permettent de d\u00e9gager des tendances remarquables. Nous ne pouvons toutefois pas affirmer que […]<\/p>\n","protected":false},"author":5,"featured_media":39136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-39214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nTakeaway.com : la cuisine belge domine, mais on s\u2019attend \u00e0 plus de diversit\u00e9 en 2023 | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Takeaway.com : la cuisine belge domine, mais on s\u2019attend \u00e0 plus de diversit\u00e9 en 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, 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