{"id":41818,"date":"2023-06-15T16:40:57","date_gmt":"2023-06-15T14:40:57","guid":{"rendered":"https:\/\/horecamagazine.be\/retour-sur-une-annee-record-pour-le-champagne-2022\/"},"modified":"2023-06-15T16:40:58","modified_gmt":"2023-06-15T14:40:58","slug":"retour-sur-une-annee-record-pour-le-champagne-2022","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/retour-sur-une-annee-record-pour-le-champagne-2022\/","title":{"rendered":"Retour sur une ann\u00e9e record pour le champagne 2022"},"content":{"rendered":"

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Malgr\u00e9 l’inflation d’une part et l’indisponibilit\u00e9 de certaines cuv\u00e9es d’autre part, le march\u00e9 belge du champagne a maintenu ses volumes en 2022, et ce apr\u00e8s une croissance consid\u00e9rable (+13,2%) en 2021.<\/strong><\/p>\n

Le nombre de bouteilles de champagne exp\u00e9di\u00e9es vers la Belgique a l\u00e9g\u00e8rement diminu\u00e9 de 1 % l’ann\u00e9e derni\u00e8re, pour atteindre un total de 10,3 millions de bouteilles. Ce chiffre ne tient toutefois pas compte des achats sur place, qu’il ne faut surtout pas sous-estimer. Le chiffre d’affaires r\u00e9alis\u00e9 en Belgique a quant \u00e0 lui encore augment\u00e9 pour atteindre 179,8 millions d’euros (+6,5%).<\/p>\n

\u00ab\u00a0Sur le plan mondial, le march\u00e9 du champagne a r\u00e9alis\u00e9 en 2022 son volume le plus \u00e9lev\u00e9 depuis 15 ans\u00a0\u00bb<\/em>, d\u00e9clare Gr\u00e9goire Van den Ostende, directeur du Bureau du Champagne Benelux.<\/p>\n

Le pr\u00e9c\u00e9dent record en volume remonte \u00e0 2007. Avec 325,5 millions de bouteilles, il \u00e9tait plus \u00e9lev\u00e9 de + 1,5 % par rapport \u00e0 2021, et de + 9,6 % par rapport \u00e0 2019. L\u2019an dernier, un chiffre d’affaires total de plus de 6 milliards d’euros a \u00e9t\u00e9 r\u00e9alis\u00e9, un record absolu pour le secteur. En France, 138,3 millions de bouteilles ont \u00e9t\u00e9 vendues l’an dernier, ce qui constitue une l\u00e9g\u00e8re baisse par rapport \u00e0 2021.\u00a0\u00bb<\/em><\/p>\n

Il est clair que les consommateurs appr\u00e9cient plus que jamais le produit champagne.<\/p>\n

\u00ab\u00a0De nouveaux consommateurs continuent d’arriver sur certains march\u00e9s et, globalement, le nombre d’occasions de consommer du champagne dans l’\u00e8re post-corona continue d’augmenter\u00a0\u00bb<\/em>, explique Gr\u00e9goire Van den Ostende.<\/p>\n

\"\"<\/p>\n

Le march\u00e9 belge est le septi\u00e8me march\u00e9 d’exportation en volume, mais il est en baisse de 1% avec 10.269 millions de bouteilles. Les \u00c9tats-Unis restent le premier march\u00e9 d’exportation, avec 33.720 millions de bouteilles (-1,1 %), tandis que la Grande-Bretagne occupe la deuxi\u00e8me place avec 28.062 millions de bouteilles (-5,4 %). Le Japon occupe la troisi\u00e8me place et a connu une (tr\u00e8s) forte croissance (de 20%) pour atteindre 16.574 millions de bouteilles. L’Allemagne (+6,6%) occupe la quatri\u00e8me place, suivie de l’Italie (+11,5%) et de l’Australie (+6,2%). Notre pays (7\u00e8me), la Suisse avec +3,9%, l’Espagne +5,7% et la Su\u00e8de +3,9% compl\u00e8tent le top 10.<\/p>\n

En termes de chiffre d\u2019affaires, la Belgique s’est class\u00e9e septi\u00e8me, avec des ventes en hausse de 6,5 % pour atteindre 179.756 millions d’euros.<\/p>\n

Entre-temps, le secteur ne se repose pas sur ses lauriers, bien au contraire. C\u2019est ainsi qu\u2019un nouveau centre de recherche est en cours de construction en Champagne, et que l’innovation reste \u00e9galement une priorit\u00e9. S\u2019ajoute \u00e0 cela, la lutte contre toutes sortes de maladies qui fait \u00e9galement l’objet d’une attention particuli\u00e8re.<\/p>\n

\u00ab\u00a0L’objectif du secteur est aussi de neutraliser compl\u00e8tement les \u00e9missions de CO2 d’ici 2050\u00a0\u00bb, d\u00e9clare Gr\u00e9goire Van den Ostende. Le d\u00e9veloppement durable est assur\u00e9ment un \u00e9l\u00e9ment central.\u00a0\u00bb<\/em><\/p>\n

A marquer d\u2019une pierre blanche dans votre agenda\u00a0: Le Champagne Day, qui aura lieu le vendredi 27 octobre, est un \u00e9v\u00e9nement organis\u00e9 \u00e0 l’\u00e9chelle mondiale pour d\u00e9couvrir ce qu’est le vrai champagne, ainsi que le terroir et le savoir-faire des vignerons.<\/p>\n

Pour plus d’informations, surfez sur www.champagneday.champagne.fr<\/a><\/span><\/p>\n

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(DV)<\/em><\/p>\n

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Malgr\u00e9 l’inflation d’une part et l’indisponibilit\u00e9 de certaines cuv\u00e9es d’autre part, le march\u00e9 belge du champagne a maintenu ses volumes en 2022, et ce apr\u00e8s une croissance consid\u00e9rable (+13,2%) en 2021. Le nombre de bouteilles de champagne exp\u00e9di\u00e9es vers la Belgique a l\u00e9g\u00e8rement diminu\u00e9 de 1 % l’ann\u00e9e derni\u00e8re, pour atteindre un total de 10,3 […]<\/p>\n","protected":false},"author":5,"featured_media":41728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-41818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nRetour sur une ann\u00e9e record pour le champagne 2022 | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Retour sur une ann\u00e9e record pour le champagne 2022\" 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