{"id":42405,"date":"2023-08-31T15:04:16","date_gmt":"2023-08-31T13:04:16","guid":{"rendered":"https:\/\/horecamagazine.be\/les-grands-evenements-boostent-le-taux-doccupation-des-hotels-bruxellois\/"},"modified":"2023-08-31T15:04:17","modified_gmt":"2023-08-31T13:04:17","slug":"les-grands-evenements-boostent-le-taux-doccupation-des-hotels-bruxellois","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/les-grands-evenements-boostent-le-taux-doccupation-des-hotels-bruxellois\/","title":{"rendered":"Les grands \u00e9v\u00e9nements boostent le taux d’occupation des h\u00f4tels bruxellois"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

C\u2019est particuli\u00e8rement pendant la saison estivale, qu\u2019une destination \u2018vit\u2019 au rythme des grands \u00e9v\u00e9nements. Il en va de m\u00eame \u00e0 Bruxelles, o\u00f9 durant les deux derniers week-ends de juillet, au moins 60.000 nuit\u00e9es suppl\u00e9mentaires ont \u00e9t\u00e9 enregistr\u00e9es gr\u00e2ce au ph\u00e9nom\u00e8ne mondial qu\u2019est devenu Tomorrowland.<\/strong><\/p>\n

Compar\u00e9 \u00e0 juillet 2022, le taux d\u2019occupation moyen des h\u00f4tels de notre capitale a augment\u00e9 de 1,5%, pour atteindre non moins de 68,7% au cours du mois de juillet de cette ann\u00e9e, selon les chiffres de la Brussels Hotels Association qui repr\u00e9sente plus de 90% des h\u00f4tels de la r\u00e9gion bruxelloise (y compris la r\u00e9gion a\u00e9roportuaire).<\/p>\n

Ces chiffres favorables du secteur de l\u2019h\u00f4tellerie confirment le retour des touristes depuis l\u2019ann\u00e9e derni\u00e8re apr\u00e8s la crise corona. En t\u00eate de liste, les Fran\u00e7ais, qui semblent appr\u00e9cier de plus en plus un city trip \u00e0 Bruxelles.<\/p>\n

L\u2019impact des grands \u00e9v\u00e9nements n\u2019est pas non plus \u00e0 sous-estimer. C\u2019est ainsi que Tomorrowland a g\u00e9n\u00e9r\u00e9 non moins de 60.000 nuit\u00e9es suppl\u00e9mentaires pour le secteur h\u00f4telier bruxellois au cours des deux derniers week-ends de juillet, portant le taux d\u2019occupation moyen durant ces deux week-ends \u00e0 plus de 89%.<\/p>\n

Le nombre de concerts au Stade Roi Baudouin, dont celui de Myl\u00e8ne Farmer, ainsi que le Grand Prix de Formule 1 \u00e0 Spa-Francorchamps ont \u00e9galement contribu\u00e9 \u00e0 cette \u00e9volution positive. Dans le domaine des affaires, notre pays a accueilli le sommet euro-latino-am\u00e9ricain UE-Celac, auquel ont particip\u00e9 plus de 30 d\u00e9l\u00e9gations de gouvernements \u00e9trangers, aux c\u00f4t\u00e9s des 26 autres \u00c9tats membres de l’Union europ\u00e9enne.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2023\/08\/MIX-foto-3.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbMIX-foto-3″ hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

MIX Brussels a r\u00e9cemment ouvert ses portes.<\/em><\/p>\n

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Il est int\u00e9ressant de noter que la hausse du taux d’occupation moyen s’est accompagn\u00e9e d’une augmentation du nombre de chambres. Par rapport au mois de juillet de l’ann\u00e9e derni\u00e8re, le secteur h\u00f4telier bruxellois propose d\u00e9sormais 600 chambres suppl\u00e9mentaires, provenant notamment de MIX Brussels et The Hoxton.<\/p>\n

Dans ce dernier h\u00f4tel, c’est une \u2018nouvelle\u2019 fa\u00e7on de concevoir l\u2019h\u00f4tel qui a \u00e9t\u00e9 choisie.<\/p>\n

\u00ab\u00a0Nous nous positionnons comme un h\u00f4tel atypique qui cible une client\u00e8le internationale, jeune et adepte d’Instagram, ouverte aux activit\u00e9s culturelles en tout genre, explique Elsa Fralon, responsable de la marque. C’est aussi pour cela que les week-ends Tomorrowland ont \u00e9t\u00e9 un succ\u00e8s total. Nous mettons aussi le plus possible l’accent sur le local, sur tout ce qui touche \u00e0 Bruxelles. C’est ainsi que tous les trois mois, nous offrons \u00e0 un jeune artiste bruxellois la possibilit\u00e9 de venir exposer chez nous. Nous essayons \u00e9galement de collaborer le plus possible avec des marques bruxelloises, afin de stimuler l’\u00e9conomie locale. Le 1er septembre prochain, nous inaugurerons \u00e9galement un espace de co-working gr\u00e2ce auquel nous voulons mettre l’accent sur notre approche de quartier \u2018open house\u2019 ; les clients de l’h\u00f4tel recevront une carte journali\u00e8re gratuite pour y avoir acc\u00e8s.<\/p>\n

Le Hoxton Brussels prouve \u00e9galement qu’il est possible de marquer des points avec des concepts de restauration originaux dans l\u2019h\u00f4tellerie bruxelloise. La Cantina p\u00e9ruvienne Valentina, situ\u00e9e au rez-de-chauss\u00e9e, et la taqueria mexicaine Tope, situ\u00e9e sur le toit (un must visit au 22e \u00e9tage), sont devenues en peu de temps des hauts lieux de la gastronomie.<\/p>\n

\u00ab\u00a0Non moins de 80 % de la client\u00e8le de nos restaurants provient de l’ext\u00e9rieur de l’h\u00f4tel\u00a0\u00bb, explique Elsa Fralon. Cela prouve que nous pouvons \u00eatre une destination en soi au sein de la destination Bruxelles\u00a0\u00bb, d\u00e9clare Elsa Fralon.<\/p>\n

Cependant, le secteur h\u00f4telier bruxellois devra encore consentir quelques efforts pour atteindre les niveaux pr\u00e9-covid. En effet, le taux d’occupation moyen de 68,7 % pour juillet 2023 est encore inf\u00e9rieur de 6 % \u00e0 celui du record pr\u00e9-covid de juillet 2019, avec 74,7 %. Affaire \u00e0 suivre\u2026.<\/p>\n

What\u2019s new? 2024 assistera \u00e0 la r\u00e9ouverture tant attendue de l’h\u00f4tel historique Astoria, rue Royale, actuellement connu sous le nom de Corinthia Grand Hotel Astoria, suivie en 2025 par l’ouverture de l’H\u00f4tel M\u00e9tropole, qui entamera une nouvelle vie, et l’ouverture de The Standard, qui fait partie du groupe Standard Hotels et qui compte actuellement des h\u00f4tels \u00e0 New York City (2), Miami Beach, Bangkok, Ibiza, Hua Hin, aux Maldives et \u00e0 Londres.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2023\/08\/The-Hoxton-foto-2.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbThe-Hoxton-foto-2″ hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ custom_margin=\u00a0\u00bb40px||20px||false|false\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

The Hoxton, dans lequel Accor participe, a \u00e9galement \u00e9t\u00e9 inaugur\u00e9 r\u00e9cemment \u00e0 Bruxelles.<\/em><\/p>\n

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(DV)<\/em><\/p>\n

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C\u2019est particuli\u00e8rement pendant la saison estivale, qu\u2019une destination \u2018vit\u2019 au rythme des grands \u00e9v\u00e9nements. Il en va de m\u00eame \u00e0 Bruxelles, o\u00f9 durant les deux derniers week-ends de juillet, au moins 60.000 nuit\u00e9es suppl\u00e9mentaires ont \u00e9t\u00e9 enregistr\u00e9es gr\u00e2ce au ph\u00e9nom\u00e8ne mondial qu\u2019est devenu Tomorrowland. Compar\u00e9 \u00e0 juillet 2022, le taux d\u2019occupation moyen des h\u00f4tels de […]<\/p>\n","protected":false},"author":5,"featured_media":42387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-42405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLes grands \u00e9v\u00e9nements boostent le taux d'occupation des h\u00f4tels bruxellois | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Les grands \u00e9v\u00e9nements boostent le taux d'occupation des h\u00f4tels bruxellois\" \/>\n<meta name=\"robots\" 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