{"id":42781,"date":"2023-10-05T10:18:53","date_gmt":"2023-10-05T08:18:53","guid":{"rendered":"https:\/\/horecamagazine.be\/belgian-beer-world-lautre-atomium\/"},"modified":"2023-10-05T10:18:55","modified_gmt":"2023-10-05T08:18:55","slug":"belgian-beer-world-lautre-atomium","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/belgian-beer-world-lautre-atomium\/","title":{"rendered":"Belgian Beer World : l\u2019autre Atomium ?"},"content":{"rendered":"

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Non moins de 11.000 visiteurs ont assist\u00e9 samedi 9 septembre \u00e0 l’inauguration festive du Belgian Beer World, un mus\u00e9e interactif de la bi\u00e8re qu’abrite la Bourse de Bruxelles et qui vise 350.000 visiteurs par an. Bruxelles serait-elle un deuxi\u00e8me Atomium en devenir ?<\/strong><\/p>\n

La Bourse, dont la construction a d\u00e9but\u00e9 en 1868, devient pour la premi\u00e8re fois de son histoire un v\u00e9ritable lieu public. Le b\u00e2timent n\u00e9oclassique magnifiquement restaur\u00e9 vaut \u00e0 lui seul une visite. D\u00e9sormais, la Bourse est ouverte au public tous les jours de 9h30 \u00e0 18h, et dispose de plusieurs espaces en libre acc\u00e8s pour les rencontres sociales et les initiatives cr\u00e9atives, ainsi que d’espaces de travail tels qu’une salle de r\u00e9union et de conf\u00e9rence. Et pour se restaurer ou boire un verre, la brasserie Madame Caf\u00e9 est l’endroit id\u00e9al.<\/p>\n

Au deuxi\u00e8me \u00e9tage, la Bourse abrite d\u00e8s \u00e0 pr\u00e9sent le Belgian Beer World, un mus\u00e9e exp\u00e9rientiel (entr\u00e9e 17 \u20ac) retra\u00e7ant l’histoire de la bi\u00e8re belge, qui figure d’ailleurs sur la liste du patrimoine immat\u00e9riel de l’Unesco ; sympa, non ? C’est dans le cadre de ses fonctions de managing director des Belgian Brewers (de septembre 2011 \u00e0 juillet 2014) que l’homme politique bruxellois Sven Gatz a eu l\u2019id\u00e9e de transformer le b\u00e2timent de la bourse en mus\u00e9e de la bi\u00e8re. Plus de 10 ans et 90 millions d’euros plus tard, c’est chose faite.<\/p>\n

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\u00ab\u00a0Ce sera une attraction aussi importante que l’Atomium\u00a0\u00bb, d\u00e9clare Sven Gatz, rejoint en cela par tous les coll\u00e8gues politiques pr\u00e9sents \u00e0 l’inauguration.<\/strong> Pour Philippe Close, bourgmestre de la Ville de Bruxelles, \u00ab\u00a0c’est aussi la preuve que Bruxelles ne manque pas d\u2019ambition\u00a0\u00bb. La Ville de Bruxelles a d’ailleurs pris en charge pr\u00e8s de la moiti\u00e9 de la facture totale, tandis que l’Union europ\u00e9enne, la F\u00e9d\u00e9ration des brasseurs belges et le gouvernement f\u00e9d\u00e9ral y ont \u00e9galement contribu\u00e9.<\/p>\n

\u00ab\u00a0D’ici 2030, gr\u00e2ce notamment au Belgian Beer World, Bruxelles devrait pouvoir revenir \u00e0 10 millions de nuit\u00e9es par an\u00a0\u00bb, poursuit encore Philippe Close.<\/p>\n

Mais la meilleure citation \u00e9mane cependant de l’homme politique Rudi Vervoort :\u00a0\u00ab\u00a0M\u00eame pour un politicien, la bi\u00e8re peut aider, parfois en tout cas…\u00a0\u00bb, a-t-il lanc\u00e9 en guise de clin d’\u0153il.<\/p>\n

\"\"<\/p>\n

Le Belgian Beer World est r\u00e9parti en six zones, chacune ayant un th\u00e8me distinct relatif \u00e0 la culture de la bi\u00e8re. Apr\u00e8s une introduction \u00e0 la Belgitude et \u00e0 l’histoire de la bi\u00e8re, vous entrez dans le quotidien d’un brasseur par le biais d’une grande installation et d’\u00e9crans num\u00e9riques. Vous en apprenez davantage sur les ingr\u00e9dients de base de la bi\u00e8re et sur la mani\u00e8re dont les brasseurs font appel \u00e0 leur cr\u00e9ativit\u00e9 pour imaginer de nouvelles saveurs.<\/p>\n

Toutes les \u00e9tapes du processus de brassage, y compris les quatre m\u00e9thodes de fermentation, sont illustr\u00e9es par des installations, avec des projections num\u00e9riques qui vous invitent r\u00e9guli\u00e8rement \u00e0 interagir. Vous pouvez ainsi faire toute la visite (en 3 langues) sans guide, accompagn\u00e9 de vid\u00e9os d’animation. Vous y verrez \u00e9galement un \u2018beer wall\u2019, un mur de vitrines en verre o\u00f9 sont expos\u00e9es non moins de 1.100 bi\u00e8res.<\/p>\n

\"\"<\/p>\n

Dans l’une des derni\u00e8res salles, un barman virtuel pose des questions aux visiteurs. Ces questions ont pour objectif de vous aider \u00e0 d\u00e9couvrir votre bi\u00e8re belge pr\u00e9f\u00e9r\u00e9e, que vous pourrez ensuite d\u00e9guster dans le \u2018Sky Bar\u2019, o\u00f9 un choix de 98 bi\u00e8res en bouteille et de 49 bi\u00e8res \u00e0 la pression vous attend. La terrasse sur le toit n\u2019est accessible jusqu’\u00e0 18 heures qu\u2019en passant par le mus\u00e9e. Apr\u00e8s la fermeture du mus\u00e9e, le \u2018Sky Bar\u2019 reste ouvert pour les personnes qui n’ont pas de billet pour le mus\u00e9e. Elles pourront \u00e9galement y profiter des bi\u00e8res et de la vue sur Bruxelles, mais uniquement depuis l’arri\u00e8re du b\u00e2timent. Pour acc\u00e9der \u00e0 ce \u2018Sky Bar\u2019, un ascenseur est mis \u00e0 la disposition des visiteurs.<\/p>\n

Ou, pour reprendre les termes du repr\u00e9sentant de la Commission europ\u00e9enne : il s’agit de bien plus que d’un liquide lorsque l’on parle de la bi\u00e8re belge….<\/p>\n

Pour plus d\u2019infos, surfez sur www.belgianbeerworld.be<\/a><\/p>\n

\"\"<\/p>\n

\u00a0(DV)<\/em><\/p>\n

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Non moins de 11.000 visiteurs ont assist\u00e9 samedi 9 septembre \u00e0 l’inauguration festive du Belgian Beer World, un mus\u00e9e interactif de la bi\u00e8re qu’abrite la Bourse de Bruxelles et qui vise 350.000 visiteurs par an. Bruxelles serait-elle un deuxi\u00e8me Atomium en devenir ? La Bourse, dont la construction a d\u00e9but\u00e9 en 1868, devient pour la […]<\/p>\n","protected":false},"author":5,"featured_media":42736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-42781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nBelgian Beer World : l\u2019autre Atomium ? | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Belgian Beer World : l\u2019autre Atomium ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/belgian-beer-world-lautre-atomium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belgian Beer World : l\u2019autre Atomium ? 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