{"id":42992,"date":"2023-10-11T17:29:18","date_gmt":"2023-10-11T15:29:18","guid":{"rendered":"https:\/\/horecamagazine.be\/la-professionnalisation-de-lhotellerie-a-la-cote-belge\/"},"modified":"2023-10-11T17:29:18","modified_gmt":"2023-10-11T15:29:18","slug":"la-professionnalisation-de-lhotellerie-a-la-cote-belge","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/la-professionnalisation-de-lhotellerie-a-la-cote-belge\/","title":{"rendered":"La professionnalisation de l\u2019h\u00f4tellerie \u00e0 la c\u00f4te belge"},"content":{"rendered":"

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D\u2019un tourisme bas\u00e9 sur des h\u00f4tels familiaux traditionnels, l\u2019h\u00f4tellerie de notre c\u00f4te a \u00e9volu\u00e9 vers un mod\u00e8le d\u2019h\u00e9bergement professionnel et ouvert toute l\u2019ann\u00e9e. \u00ab\u00a0La c\u00f4te devient de plus en plus une destination de citytrip\u00a0\u00bb, selon Xavier Vercaemst, propri\u00e9taire et exploitant des C-Hotels. L\u2019\u00e9poque o\u00f9 l\u2019on passait une ou deux semaines \u00e0 la c\u00f4te pendant les traditionnelles vacances d\u2019\u00e9t\u00e9 est r\u00e9volue.\u00a0\u00bb<\/strong><\/p>\n

C-Hotels, qui fait partie du Flow Hospitality Group, est probablement le groupe h\u00f4telier le plus dynamique (en plus d\u2019\u00eatre belge) de la c\u00f4te en ce moment, avec une dizaine d\u2019h\u00f4tels et quelque 560 chambres en\u00a0portefeuille.<\/p>\n

Outre quelques r\u00e9novations et agrandissements, deux autres nouveaux projets de prestige sont \u00e9galement en cours, dont le quatre \u00e9toile SKY Hotel, \u00e0 proximit\u00e9 de la gare d\u2019Ostende, qui proposera 116 chambres. Ce projet, qui abritera \u00e9galement 485 appartements, des boutiques et des bureaux, devrait \u00eatre op\u00e9rationnel en juin 2025.<\/p>\n

\u00ab\u00a0C\u2019est la premi\u00e8re fois en 25 ans qu\u2019un nouvel h\u00f4tel est construit \u00e0 Ostende\u00a0\u00bb, d\u00e9clare Xavier Vercaemst, qui \u00e0 l\u2019\u00e9poque a commenc\u00e9 en tant qu\u2019\u2026 \u00e9tudiant jobiste \u00e0 l\u2019H\u00f4tel Excelsior de Middelkerke. \u00ab\u00a0Nos clients pourront \u00e9galement acc\u00e9der au bar SKY dans la premi\u00e8re SKY tower et au Health Center dans la seconde SKY tower. Par rapport \u00e0 ce que la ville \u00e9tait il y a 20 ans, Ostende est devenue bien plus attrayante et une destination pour toute l\u2019ann\u00e9e offrant une foule d\u2019activit\u00e9s.\u00a0\u00bb<\/p>\n

\"\"<\/p>\n

C-Hotels sera \u00e9galement responsable de l\u2019exploitation de l\u2019h\u00f4tel du casino qui ouvrira ses portes d\u2019ici la fin de l\u2019ann\u00e9e \u00e0 Middelkerke. Cet h\u00f4tel, dont le nom n\u2019est pas encore connu, offrira une septantaine de chambres et 2 espaces wellness priv\u00e9s dans ce qui peut \u00eatre consid\u00e9r\u00e9 comme l\u2019un des endroits les plus exclusifs de la c\u00f4te belge.<\/p>\n

\u00ab\u00a0C\u2019est un lieu qui, outre la fonction d\u2019h\u00f4tel et de restaurant, proposera en plus un espace wellness et un autre de divertissement. L\u2019h\u00f4tel sera \u00e9galement une merveille d\u2019architecture et offrira une vue fantastique sur la mer.<\/p>\n

L\u2019extension de l\u2019h\u00f4tel Zeegalm \u00e0 Middelkerke avec ses 14 chambres suppl\u00e9mentaires nouvellement construites a \u00e9t\u00e9 achev\u00e9e \u00e0 la fin du mois d\u2019avril. La r\u00e9novation totale de l\u2019h\u00f4tel Burlington \u00e0 Ostende a \u00e9t\u00e9 r\u00e9alis\u00e9e au d\u00e9but du mois de juin, et un nouvel h\u00f4tel a \u00e9t\u00e9 inaugur\u00e9 \u00e0 Ostende \u00e0 la fin du mois de juin, l\u2019h\u00f4tel Rosa.<\/p>\n

\u00ab\u00a0L\u2019h\u00f4tel Rosa est un nouveau concept ax\u00e9 sur la durabilit\u00e9 et la beaut\u00e9 de l\u2019imperfection, par le biais duquel nous voulons revenir \u00e0 l\u2019essentiel en utilisant des techniques state-of-the-art. \u00c0 la mi-juillet, nous avons \u00e9galement ouvert notre premi\u00e8re brasserie, Oport. Elle donne sur le port de plaisance d\u2019Ostende et fait partie de l\u2019h\u00f4tel Burlington\u00a0\u00bb, explique Xavier Vercaemst.<\/p>\n

Enfin, l\u2019agrandissement de l\u2019H\u00f4tel Continental \u00e0 La Panne s\u2019est achev\u00e9 fin juillet avec 31 chambres \u00adr\u00e9parties dans deux nouveaux \u00adb\u00e2timents de trois \u00e9tages.<\/p>\n

Si le passage \u00e0 un mod\u00e8le diff\u00e9rent d\u2019h\u00f4tellerie c\u00f4ti\u00e8re est apparu, les cha\u00eenes h\u00f4teli\u00e8res, telles qu\u2019Accor, y ont certainement contribu\u00e9. Depuis l\u2019ouverture de l\u2019ibis Styles Zeebrugge voici une dizaine d\u2019ann\u00e9es, l\u2019objectif \u00e9tait principalement de d\u00e9velopper une gamme de nouveaux h\u00f4tels modernes dans le segment \u00e9conomique, offrant un plus grand nombre de chambres que les \u00adh\u00f4tels traditionnels.<\/span><\/p>\n

A la c\u00f4te belge, Accor est majoritairement repr\u00e9sent\u00e9 par ibis, o\u00f9 il est pr\u00e9sent avec neuf h\u00f4tels. En octobre un troisi\u00e8me h\u00f4tel ibis Styles ouvrira ses portes \u00e0 Bredene sur le site Europa. \u00ab\u00a0Les h\u00f4tels ne s\u2019adressent pas seulement \u00e0 un public de touristes, mais certainement aussi \u00e0 une client\u00e8le d\u2018affaires et au segment meetings & events. \u00bb<\/span><\/p>\n

\"\"<\/p>\n

Pr\u00e8s de la gare de Blankenberge, un h\u00f4tel Mercure avec piscine sur le toit c\u00f4toie l\u2019ibis budget, ce quartier offrant ainsi la plus grande option d\u2019h\u00e9bergement d\u2019Accor sur la c\u00f4te belge en termes de\u00a0capacit\u00e9.<\/p>\n

\u00ab\u00a0Notre mod\u00e8le de franchise, en collaboration avec nos partenaires, nous a permis de stimuler la croissance d\u2019une nouvelle h\u00f4tellerie c\u00f4ti\u00e8re et de placer la c\u00f4te belge sur la carte internationale\u00a0\u00bb, d\u00e9clare Joeri Beusen, Head of Development & Franchise chez Accor Hotels Benelux. \u00ab\u00a0Les h\u00f4tels s\u2019adressent donc principalement \u00e0 un public de touristes.\u00a0\u00bb<\/p>\n

\u00ab\u00a0Cette ann\u00e9e, nous pourrons \u00e9galement mesurer l\u2019effet de l\u2019\u00e9talement des vacances d\u2019\u00e9t\u00e9 en Flandre par rapport \u00e0 la Wallonie. Nous avons \u00e9galement l\u2019intention de poursuivre la croissance de notre r\u00e9seau c\u00f4tier dans les segments budget, \u00e9conomique (ibis) et moyen de gamme (Novotel ou Mercure).\u00a0\u00bb<\/p>\n

(DV)<\/p>\n

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D\u2019un tourisme bas\u00e9 sur des h\u00f4tels familiaux traditionnels, l\u2019h\u00f4tellerie de notre c\u00f4te a \u00e9volu\u00e9 vers un mod\u00e8le d\u2019h\u00e9bergement professionnel et ouvert toute l\u2019ann\u00e9e. \u00ab\u00a0La c\u00f4te devient de plus en plus une destination de citytrip\u00a0\u00bb, selon Xavier Vercaemst, propri\u00e9taire et exploitant des C-Hotels. L\u2019\u00e9poque o\u00f9 l\u2019on passait une ou deux semaines \u00e0 la c\u00f4te pendant les […]<\/p>\n","protected":false},"author":5,"featured_media":42982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,77],"tags":[],"class_list":["post-42992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-uitgelicht-homepage-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa professionnalisation de l\u2019h\u00f4tellerie \u00e0 la c\u00f4te belge | Horeca Magazine<\/title>\n<meta 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