{"id":45092,"date":"2024-03-15T13:29:18","date_gmt":"2024-03-15T12:29:18","guid":{"rendered":"https:\/\/horecamagazine.be\/green-key-la-cle-dun-sejour-durable\/"},"modified":"2024-03-15T13:29:19","modified_gmt":"2024-03-15T12:29:19","slug":"green-key-la-cle-dun-sejour-durable","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/green-key-la-cle-dun-sejour-durable\/","title":{"rendered":"Green Key: La cl\u00e9 d\u2019un s\u00e9jour durable"},"content":{"rendered":"

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En 2023, 181 entrepreneurs flamands, 77 wallons et 50 bruxellois \u00e9taient titulaires du label international de durabilit\u00e9 Green Key, le plus grand label international de durabilit\u00e9 pour le secteur du tourisme et des loisirs. Mais \u00e0 quoi devez-vous vous conformer en tant qu\u2019exploitant Horeca pour obtenir cette fameuse Green Key? Suivez le guide.<\/strong><\/p>\n

Green Key est un programme de la Fondation pour l\u2019\u00c9ducation \u00e0 l\u2019Environnement (FEE) comptant plus de 4.000 \u00e9tablissements certifi\u00e9s dans 60 pays diff\u00e9rents. En Flandre et \u00e0 Bruxelles n\u00e9erlandophone, le programme Green Key est coordonn\u00e9 par GoodPlanet, avec le soutien financier de Toerisme Vlaanderen. En Wallonie et \u00e0 Bruxelles francophone, c\u2019est la f\u00e9d\u00e9ration des associations environnementales Canopea qui s\u2019en charge.<\/p>\n

\u00ab\u00a0Nous pla\u00e7ons la barre haut et caressons l\u2019ambition d\u2019augmenter le nombre d\u2019\u00e9tablissements labellis\u00e9s Green Key de 44 % d\u2019ici 2030 par rapport \u00e0 2022\u00a0\u00bb, formule Marjan Nauwelaert, coordinatrice durabilit\u00e9 de Toerisme Vlaanderen, pour exprimer ses ambitions en la mati\u00e8re.<\/p>\n

Les d\u00e9tenteurs d\u2019une Green Key sont reconnus pour leurs efforts en mati\u00e8re de pratiques entrepreneuriales durables et responsables. Ils doivent r\u00e9pondre \u00e0 plus de 100 crit\u00e8res de durabilit\u00e9 dans des domaines tels que l\u2019\u00e9nergie, l\u2019eau, les d\u00e9chets, l\u2019\u00e9ducation des visiteurs et du personnel, le nettoyage, la nourriture et les boissons, etc. <\/span><\/p>\n

\u00ab\u00a0De la sorte, ils r\u00e9duisent leur empreinte \u00e9cologique gr\u00e2ce \u00e0 des mesures d\u2019\u00e9conomie d\u2019\u00e9nergie et d\u2019eau, proposent des options locales, biologiques et\/ou v\u00e9g\u00e9tariennes au petit-d\u00e9jeuner, \u00e9vitent les emballages jetables et nettoient avec des produits \u00e9cologiques\u00a0\u00bb, d\u00e9clare Jo Van Cauwenberge, directeur de GoodPlanet Belgique.<\/p>\n

Quelle est la proc\u00e9dure (et combien de temps cela prend-il\u00a0?) pour que les exploitants Horeca puissent pr\u00e9tendre au label Green Key?<\/i><\/h4>\n

\u00ab\u00a0Les exploitants commencent par remplir le formulaire d\u2019inscription et indiquent s\u2019ils r\u00e9pondent d\u00e9j\u00e0 \u00e0 l\u2019ensemble des crit\u00e8res, commente Jo Van Cauwenberge. Ce test est \u00e9galement connu sous le nom d\u2019 \u2018auto-test\u2019, car il s\u2019agit d\u2019un bon exercice pour voir o\u00f9 en est l\u2019entreprise en termes de d\u00e9veloppement durable.<\/p>\n

Apr\u00e8s l\u2019envoi du formulaire d\u2019enregistrement, une visite de contr\u00f4le est effectu\u00e9e sur place par un expert environnemental externe. L\u2019exploitant re\u00e7oit ensuite un rapport d\u2019inspection indiquant les \u00e9ventuels points \u00e0 am\u00e9liorer.<\/p>\n

En d\u00e9cembre et en mai, le jury, accompagn\u00e9 de repr\u00e9sentants du secteur, examine les dossiers introduits et les visites de contr\u00f4le effectu\u00e9es. Une c\u00e9r\u00e9monie officielle de remise des prix a lieu en\u00a0janvier.\u00a0\u00bb<\/p>\n

Sur la base de quels crit\u00e8res travaillent-ils\u00a0?<\/i><\/h4>\n

\u00ab\u00a0Les crit\u00e8res de la Green Key sont divis\u00e9s en crit\u00e8res obligatoires et facultatifs. Les exploitants doivent satisfaire \u00e0 tous les crit\u00e8res obligatoires qui leur sont applicables et obtenir au moins 30 % des points pour les crit\u00e8res facultatifs en vigueur.\u00a0\u00bb<\/p>\n

\"\"<\/p>\n

Existe-t-il un m\u00e9canisme de contr\u00f4le pr\u00e9vu une fois l\u2019obtention du label\u00a0?<\/i><\/h4>\n

\u00ab\u00a0La visite de contr\u00f4le par un expert environnemental externe a lieu la premi\u00e8re ann\u00e9e, la deuxi\u00e8me ann\u00e9e et tous les trois ans par la suite. Le site labellis\u00e9 Green Key est donc visit\u00e9 au moins tous les trois ans afin de s\u2019assurer qu\u2019il r\u00e9pond toujours aux crit\u00e8res. En outre, chaque automne, un audit administratif est organis\u00e9 pour tous les d\u00e9tenteurs de la Green Key, et nous v\u00e9rifions la consommation d\u2019eau et d\u2019\u00e9nergie de l\u2019ann\u00e9e \u00e9coul\u00e9e, le calcul de l\u2019empreinte carbone, l\u2019enregistrement des d\u00e9chets de l\u2019ann\u00e9e \u00e9coul\u00e9e et un plan d\u2019action avec des objectifs pour l\u2019ann\u00e9e \u00e0 venir.\u00a0\u00bb<\/p>\n

Quelle est la dur\u00e9e de validit\u00e9 du label Green Key?<\/i><\/h4>\n

\u00ab\u00a0Le label Green Key est toujours valable un an. En automne, tous les d\u00e9tenteurs d\u2019une Green Key renouvellent leur label. Ils transmettent les preuves pour v\u00e9rification administrative et confirmation de leur r\u00e9inscription. Tous les d\u00e9tenteurs d\u2019une Green Key re\u00e7oivent un certificat, une plaque et un drapeau qu\u2019ils peuvent arborer pour annoncer qu\u2019ils ont obtenu le label. Nous disposons \u00e9galement de mat\u00e9riel tel que des codes QR pour communiquer sur le label dans les logements. Enfin, le label Green Key est mentionn\u00e9 sur Booking.com et Google Travel, entre autres, et les d\u00e9tenteurs d\u2019une Green Key peuvent accepter les \u00e9co-ch\u00e8ques.\u00a0\u00bb<\/p>\n

Quel est le co\u00fbt de ce label?<\/i><\/h4>\n

\u00ab\u00a0Le co\u00fbt, affich\u00e9 sur www.green-key.be, d\u00e9pend de la cat\u00e9gorie (h\u00f4tel, attraction, MICE, etc.) et de la taille du lieu. Mais les co\u00fbts restent tr\u00e8s d\u00e9mocratiques, et ce parce que GoodPlanet est une asbl dont la finalit\u00e9 est de g\u00e9n\u00e9rer un impact social ; il ne s\u2019agit donc pas d\u2019une organisation \u00e0 but lucratif. GoodPlanet collabore \u00e9galement avec divers offices du tourisme et gouvernements qui offrent des subventions aux exploitants souhaitant s\u2019inscrire au programme Green Key. D\u2019apr\u00e8s notre exp\u00e9rience, ce sont \u00e9galement ces collaborations qui peuvent convaincre de nombreux exploitants de s\u2019engager davantage en faveur de la durabilit\u00e9. Nous continuerons \u00e0 mettre l\u2019accent sur ce point dans les ann\u00e9es \u00e0 venir. La majorit\u00e9 des d\u00e9tenteurs de la Green Key sont des h\u00f4tels, en partie gr\u00e2ce \u00e0 la coop\u00e9ration de GoodPlanet International avec de grandes cha\u00eenes h\u00f4teli\u00e8res internationales, mais il existe encore un grand potentiel pour augmenter le nombre de restaurants d\u00e9tenteurs d\u2019une Green Key. Gr\u00e2ce \u00e0 des sessions d\u2019information et \u00e0 des cours de formation, nous voulons continuer \u00e0 sensibiliser les op\u00e9rateurs touristiques au d\u00e9veloppement durable et les aider \u00e0 rendre leurs activit\u00e9s plus durables.\u00a0\u00bb <\/span><\/p>\n

Accor ambitionne une Green Key pour l\u2019ensemble de ses h\u00f4tels <\/b><\/span><\/h3>\n

Chez Accor, l\u2019ambition est d\u2019ores et d\u00e9j\u00e0 d\u2019avoir tous les h\u00f4tels certifi\u00e9s Green Key \u00e0 l\u2019horizon 2026.<\/p>\n

\u00ab\u00a0Des crit\u00e8res stricts pour l\u2019obtention du label, la diversit\u00e9 des cat\u00e9gories et la reconnaissance internationale sont les raisons qui expliquent notre confiance dans la Green Key\u00a0\u00bb, d\u00e9clare Frank Bermond, VP Technical & Construction au sein du groupe h\u00f4telier.<\/p>\n

L\u2019un des h\u00f4tels Accor belges labellis\u00e9s Green Key est le Mercure Blankenberge, ouvert en juin 2017 et dirig\u00e9 par le directeur g\u00e9n\u00e9ral Nikola Saelens. L\u2019h\u00f4tel fait partie des Belgian Coast Hotels (www.belgiancoasthotels.be), le partenaire franchis\u00e9 de choix pour Accor sur la c\u00f4te belge, qui ouvrira \u00e9galement les portes du nouvel h\u00f4tel M\u00f6venpick \u00e0 Evere \u00e0 partir de fin 2025\/d\u00e9but 2026.<\/p>\n

\"\"<\/p>\n

\u00ab\u00a0Huit des dix h\u00f4tels du groupe d\u00e9tiennent d\u00e9j\u00e0 une Green Key, pr\u00e9cise Nikola Saelens, originaire de Zwankendam, qui a commenc\u00e9 sa carri\u00e8re chez BCH en tant que r\u00e9ceptionniste \u00e0 l\u2019Ibis Styles Zeebrugge. Nous essayons de r\u00e9duire les d\u00e9chets alimentaires et de les valoriser autant que possible. C\u2019est ainsi que les femmes de chambre sont activement form\u00e9es pour trier les d\u00e9chets dans les chambres de la meilleure fa\u00e7on possible. Belgian Coast Hotels emploie surtout des jeunes, et nous remarquons aussi que cette tranche d\u2019\u00e2ge est relativement plus impliqu\u00e9e et plus proactive que les employ\u00e9s plus \u00e2g\u00e9s, si l\u2019on peut dire.<\/p>\n

En 2022, nous avons \u00e9galement install\u00e9 des d\u00e9bitm\u00e8tres dans les chambres afin de mieux g\u00e9rer la quantit\u00e9 d\u2019eau qui en sort et de mettre en \u0153uvre des mesures d\u2019\u00e9conomie. Aucun emballage individuel ou mat\u00e9riau plastique n\u2019est utilis\u00e9 dans l\u2019espace petit-d\u00e9jeuner, ce qui r\u00e9duit \u00e9galement la charge de travail du personnel. N\u2019oubliez pas non plus que de nombreuses entreprises s\u2019informent consciemment et sp\u00e9cifiquement sur notre approche en mati\u00e8re de durabilit\u00e9, par volont\u00e9 d\u2019apporter sa pierre \u00e0 l\u2019\u00e9difice d\u2019un environnement plus propre. En tant qu\u2019h\u00f4telier, il est de votre \u2018devoir\u2019 d\u2019y contribuer, cela va de soi.\u00a0\u00bb<\/p>\n

\"\"<\/p>\n

[ Danny Verheyden ]<\/p>\n

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En 2023, 181 entrepreneurs flamands, 77 wallons et 50 bruxellois \u00e9taient titulaires du label international de durabilit\u00e9 Green Key, le plus grand label international de durabilit\u00e9 pour le secteur du tourisme et des loisirs. Mais \u00e0 quoi devez-vous vous conformer en tant qu\u2019exploitant Horeca pour obtenir cette fameuse Green Key? Suivez le guide. Green Key […]<\/p>\n","protected":false},"author":5,"featured_media":45043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,77],"tags":[],"class_list":["post-45092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-uitgelicht-homepage-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nGreen Key: La cl\u00e9 d\u2019un s\u00e9jour durable | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Green Key: La cl\u00e9 d\u2019un s\u00e9jour durable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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