{"id":45470,"date":"2024-04-25T11:27:08","date_gmt":"2024-04-25T09:27:08","guid":{"rendered":"https:\/\/horecamagazine.be\/le-secteur-alimentaire-connait-les-besoins-de-la-generation-z-mais-laction-ne-suit-pas\/"},"modified":"2024-04-25T11:27:10","modified_gmt":"2024-04-25T09:27:10","slug":"le-secteur-alimentaire-connait-les-besoins-de-la-generation-z-mais-laction-ne-suit-pas","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/le-secteur-alimentaire-connait-les-besoins-de-la-generation-z-mais-laction-ne-suit-pas\/","title":{"rendered":"Le secteur alimentaire conna\u00eet les besoins de la g\u00e9n\u00e9ration Z, mais l’action ne suit pas"},"content":{"rendered":"

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En 2030, plus de la moiti\u00e9 des adultes en Belgique appartiendront \u00e0 la \u2018Convenience Generation\u2019, \u00e0 savoir les Mill\u00e9niaux et la G\u00e9n\u00e9ration Z. Ce dernier groupe en particulier va cro\u00eetre de mani\u00e8re significative d’ici l\u00e0, aura un revenu disponible plus \u00e9lev\u00e9 et donc plus d’influence. Ils consacreront \u00e9galement une part plus importante de leurs revenus \u00e0 la consommation hors foyer que les autres g\u00e9n\u00e9rations.*<\/strong><\/p>\n

Dans le secteur alimentaire, plus de la moiti\u00e9 des entreprises (62 %) savent que la g\u00e9n\u00e9ration Z a des besoins et des souhaits diff\u00e9rents lorsqu’il s’agit de manger au restaurant. Etrange donc de constater que tout le monde ne s’adapte pas imm\u00e9diatement \u00e0 cette mont\u00e9e en puissance de la g\u00e9n\u00e9ration Z en particulier. C’est ce qui ressort d’une \u00e9tude de la GROUP7 Professional Community men\u00e9e en mars 2024 aupr\u00e8s de r\u00e9pondants belges (321) issus des segments de l’Horeca, de la restauration rapide et du Catering.<\/p>\n

Les diff\u00e9rences entre les g\u00e9n\u00e9rations sont les plus perceptibles dans le secteur de la restauration rapide, puis dans celui de l’Horeca. Les moins perceptibles dans celui du Catering.<\/p>\n

Dans le secteur alimentaire, 29%<\/strong> ont adapt\u00e9 leur menu ou leur assortiment (en partie) \u00e0 la G\u00e9n\u00e9ration Z. Les adaptations les plus fr\u00e9quentes sont les suivantes\u00a0:<\/p>\n

    \n
  1. Plus de plats v\u00e9g\u00e9tariens ou v\u00e9g\u00e9taliens (50%)<\/li>\n
  2. Des possibilit\u00e9s de paiement flexibles (34%)<\/li>\n
  3. Un menu qui propose plusieurs plats moins chers (26%)<\/li>\n<\/ol>\n

    Seul un petit pourcentage envisage des adaptations<\/strong><\/h4>\n

    Parmi les r\u00e9pondants qui n’ont pas encore adapt\u00e9 leur menu\/assortiment, seuls 16 % envisagent de le faire dans un d\u00e9lai de 1 \u00e0 2 ans. Il est int\u00e9ressant de noter qu’aucun r\u00e9pondant du secteur Fastservice n’envisage d’adapter son menu ou son assortiment \u00e0 la g\u00e9n\u00e9ration Z \u00e0 court terme.<\/p>\n

    Le secteur alimentaire passe \u00e0 c\u00f4t\u00e9 d\u2019opportunit\u00e9s<\/strong><\/h4>\n

    Compte tenu de l’influence croissante de la g\u00e9n\u00e9ration Z et de l’augmentation du budget qu’elle consacre \u00e0 la consommation hors foyer, il s’agit l\u00e0 d’une occasion manqu\u00e9e. Avec 62 % des r\u00e9pondants conscients des besoins de la g\u00e9n\u00e9ration Z et moins de 30 % ayant effectivement proc\u00e9d\u00e9 \u00e0 des adaptations, il est tout \u00e0 fait clair que les secteurs de l’Horeca, du Fastservice et du Catering doivent intensifier leurs efforts s\u2019ils veulent \u00eatre pr\u00eats \u00e0 r\u00e9pondre \u00e0 l’\u00e9volution de la demande.<\/p>\n

    * Source: Foodshopper Monitor 2024 – FoodService Instituut Nederland (FSIN)<\/em><\/p>\n

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    En 2030, plus de la moiti\u00e9 des adultes en Belgique appartiendront \u00e0 la \u2018Convenience Generation\u2019, \u00e0 savoir les Mill\u00e9niaux et la G\u00e9n\u00e9ration Z. Ce dernier groupe en particulier va cro\u00eetre de mani\u00e8re significative d’ici l\u00e0, aura un revenu disponible plus \u00e9lev\u00e9 et donc plus d’influence. Ils consacreront \u00e9galement une part plus importante de leurs revenus […]<\/p>\n","protected":false},"author":5,"featured_media":45454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-45470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLe secteur alimentaire conna\u00eet les besoins de la g\u00e9n\u00e9ration Z, mais l'action ne suit pas | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Le secteur alimentaire conna\u00eet les besoins de la g\u00e9n\u00e9ration Z, mais l'action ne suit pas\" \/>\n<meta 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