{"id":46749,"date":"2024-06-25T11:41:23","date_gmt":"2024-06-25T09:41:23","guid":{"rendered":"https:\/\/horecamagazine.be\/mirte-vandeput-pr-marketing-publicite-a-la-butte-aux-bois\/"},"modified":"2024-06-25T11:41:23","modified_gmt":"2024-06-25T09:41:23","slug":"mirte-vandeput-pr-marketing-publicite-a-la-butte-aux-bois","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/mirte-vandeput-pr-marketing-publicite-a-la-butte-aux-bois\/","title":{"rendered":"Mirte Vandeput – PR, Marketing & Publicit\u00e9 \u00e0 La Butte aux Bois"},"content":{"rendered":"

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\u00c0 26 ans, Mirte Vandeput est responsable des d\u00e9partements PR, Marketing & Publicit\u00e9 de l\u2019un des trois seuls h\u00f4tels 5 \u00e9toiles sup\u00e9rieurs de Flandre, \u00e0 savoir la Butte aux Bois \u00e0 Lanaken, des fonctions qu\u2019elle exerce \u00e9galement dans l\u2019h\u00f4tel partenaire Stiemerheide \u00e0 Genk. Portrait.<\/span><\/strong><\/p>\n

Mirte Vandeput, qui est n\u00e9e et a grandi \u00e0 Genk, a pris \u00e0 son compte l\u2019adage \u2018la valeur n\u2019attend pas le nombre des ann\u00e9es\u2019. Pourtant, elle n\u2019\u00e9tait pas pr\u00e9destin\u00e9e \u00e0 poursuivre une carri\u00e8re dans l\u2019h\u00f4tellerie. Jusqu\u2019\u00e0 ce qu\u2019elle entre en contact avec le secteur de l\u2019Horeca au cours de ses trois ann\u00e9es d\u2019\u00e9tudes en Event- & Projectmanagement \u00e0 la Karel De Grote Hogeschool d\u2019Anvers, \u00e0 l\u2019occasion d\u2019un stage \u00e0 Tomorrowland. De quoi faire r\u00eaver n\u2019importe quel jeune, n\u2019est-ce pas ?<\/p>\n

\u00ab Je n\u2019ai jamais aim\u00e9 l\u2019\u00e9cole, mais la Karel De Grote Hogeschool d\u2019Anvers m\u2019a fait changer d\u2019avis, explique-t-elle. De fait, c\u2019est une \u00e9cole tr\u00e8s ax\u00e9e sur la pratique, avec de nombreux cours optionnels que vous pouvez choisir \u00e0 la carte, ce qui \u00e9tait vraiment mon truc. En effet, j\u2019ai pu d\u00e9velopper de cette mani\u00e8re mes autres centres d\u2019int\u00e9r\u00eat pendant mes \u00e9tudes. Il faut dire que je ne suis pas du genre \u00e0 passer trop de temps le nez dans mes bouquins, je pr\u00e9f\u00e8re mettre la main \u00e0 la p\u00e2te sur le terrain.<\/p>\n

Au cours de ma premi\u00e8re ann\u00e9e, j\u2019ai \u00e9t\u00e9 choisie pour un job d\u2019\u00e9tudiant pour le d\u00e9partement Front Office de l\u2019\u00e9quipe Operations de Tomorrowland, pendant quinze jours durant l\u2019\u00e9t\u00e9. L\u2019ann\u00e9e suivante, j\u2019ai d\u00e9croch\u00e9 le m\u00eame job. Lors de ma derni\u00e8re ann\u00e9e d\u2019\u00e9tudes, j\u2019ai d\u00e8s lors postul\u00e9 pour effectuer mon stage de fin d\u2019ann\u00e9e au sein du d\u00e9partement DreamVille Production de Tomorrowland, et ce, pendant quelques mois.<\/p>\n

Ensuite, j\u2019ai encore suivi, pendant une ann\u00e9e, une formation de jour \u00e0 plein temps en Design graphique chez Syntra Genk. Il s\u2019agissait pour la moiti\u00e9 d\u2019un stage, ce que j\u2019ai particuli\u00e8rement appr\u00e9ci\u00e9. Quelques semaines apr\u00e8s ma mission de stage, le joaillier Jochen L\u00eben a repris les deux h\u00f4tels La Butte aux Bois et Stiemerheide. Il a une approche tr\u00e8s cr\u00e9ative, qui m\u2019a int\u00e9ress\u00e9e. Je lui ai propos\u00e9 mon aide en tant que stagiaire, et il a accept\u00e9. Je ne l\u2019ai pas encore regrett\u00e9 une seconde.<\/p>\n

\"\"<\/p>\n

Quelques mois plus tard, j\u2019ai d\u00e9croch\u00e9 un contrat \u00e0 dur\u00e9e ind\u00e9termin\u00e9e, dans un premier temps pour la conception graphique, puis j\u2019ai grimp\u00e9 les \u00e9chelons pour me voir confier des attributions plus vari\u00e9es, et je suis d\u00e9sormais responsable PR, Marketing & Publicit\u00e9 \u00bb.<\/p>\n

Hormis La Butte aux Bois, il n\u2019y a que deux autres h\u00f4tels 5 \u00e9toiles sup\u00e9rieurs en Belgique, \u00e0 savoir le Botanic Sanctuary Antwerp, l\u2019h\u00f4tel o\u00f9 travaillait encore il y a peu l\u2019ancien GM de La Butte aux Bois, Marc Alofs, et le Dukes\u2019 Palace \u00e0 Bruges.<\/p>\n

Quelle id\u00e9e vous faisiez-vous auparavant du segment de l\u2019h\u00f4tellerie de luxe ?<\/span><\/h6>\n

\u00ab Je n\u2019ai jamais fr\u00e9quent\u00e9 de tels h\u00f4tels de luxe, pour des raisons de budget \u00e9videmment, mais ce souci sp\u00e9cifique du moindre d\u00e9tail m\u2019a s\u00e9duite \u00e0 La Butte aux Bois, un h\u00f4tel qui parle \u00e0 chaque Limbourgeois, notamment par la riche histoire du domaine et la superbe nature environnante. Je ne me lasse pas de voir jusqu\u2019o\u00f9 l\u2019h\u00f4tel est pr\u00eat \u00e0 aller pour l\u2019exp\u00e9rience du client, tout \u00e9tant pens\u00e9 dans les moindres d\u00e9tail pour lui offrir un s\u00e9jour inoubliable. \u00bb<\/p>\n

\"\"<\/p>\n

Comment d\u00e9finir le profil d\u2019un tel h\u00f4tel sup\u00e9rieur sur le march\u00e9 tr\u00e8s concurrentiel des h\u00f4tels de luxe ?<\/span><\/h6>\n

\u00ab Nous nous distinguons par le fait que nous sommes un h\u00f4tel de renom depuis tr\u00e8s longtemps. D\u2019ailleurs, cette ann\u00e9e, nous c\u00e9l\u00e9brons le 100e anniversaire du (vaste) domaine sur lequel l\u2019h\u00f4tel est situ\u00e9 (l\u2019h\u00f4tel n\u2019a ouvert qu\u2019\u00e0 la fin des ann\u00e9es 1980). Outre nos 60 chambres et suites luxueuses, nous proposons \u00e9galement une offre gastronomique vari\u00e9e, notamment le restaurant de Ralf Berendsen avec ses deux \u00e9toiles au Michelin, un spa & wellness Shiseido Institute, le seul au Benelux et l\u2019un des 5 instituts de cette marque au monde, diverses possibilit\u00e9s de balades, \u00e0 pied ou v\u00e9lo, de vastes jardins et des salles de r\u00e9union d\u2019une capacit\u00e9 de 2 \u00e0 450 personnes. Nous nous trouvons du reste au c\u0153ur de la nature, \u00e0 la lisi\u00e8re du Parc de la Haute Campine, un gage de (grande) qui\u00e9tude\u00a0; un must dans notre soci\u00e9t\u00e9 en 2024.<\/span><\/p>\n

\"\"<\/p>\n

Depuis l\u2019ann\u00e9e derni\u00e8re, nous avons \u00e9galement entam\u00e9 la r\u00e9novation compl\u00e8te de l\u2019h\u00f4tel quatre \u00e9toiles Stiemerheide \u00e0 Genk. Dans un premier temps, le restaurant Moonstone (ex-Corneille) et une s\u00e9rie de chambres ont \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9s. Cette phase est achev\u00e9e depuis un certain temps d\u00e9j\u00e0, et nous travaillons pour le moment sur de nouvelles suites spacieuses, dont la premi\u00e8re sera achev\u00e9e en mai, et dont certaines ont une vue magnifique sur le green (terrain de golf). Suivront encore le bar, le hall, la r\u00e9ception, les salles de r\u00e9union et quelques autres salons. Le restaurant De Kristalijn, b\u00e9n\u00e9ficiant aussi de cette r\u00e9novation, a \u00e9t\u00e9 am\u00e9nag\u00e9 avec des lampes en cristal faites \u00e0 la main, de nouvelles chaises, une nouvelle d\u00e9coration, de la verrerie, etc. \u00bb<\/span><\/p>\n

\u00ab Dans la mesure du possible, nous essayons aussi de tout g\u00e9rer \u00e0 partir de nos propres plateformes, afin de pouvoir suivre le client avant et apr\u00e8s son s\u00e9jour. Nous consid\u00e9rons donc que la touche personnelle et le contact direct avec le client sont plus importants que la recherche d\u2019une pr\u00e9sence num\u00e9rique maximale sur toutes les plateformes externes possibles \u00bb.<\/p>\n

\"\"<\/p>\n

Quelle est l\u2019anecdote la plus dr\u00f4le dont vous vous souvenez jusqu\u2019\u00e0 pr\u00e9sent ?<\/span><\/h6>\n

\u00ab Ce qui me rend vraiment heureuse ici, sont les nombreuses opportunit\u00e9s qui s\u2019offrent \u00e0 moi. Le propri\u00e9taire, Jochen Le\u00ebn, me laisse beaucoup de libert\u00e9 pour prendre moi-m\u00eame des initiatives, ce qui n\u2019est pas le cas partout. Cela ne fait que renforcer ma motivation \u00bb.<\/p>\n

Vous voyez-vous un jour diriger vous-m\u00eame un h\u00f4tel ?<\/span><\/h6>\n

\u00ab D\u2019une part, je ne pense pas que je pourrais laisser derri\u00e8re moi aussi facilement tout ce qui me rattache \u00e0 La Butte aux Bois et \u00e0 Stiemerheide. D\u2019autre part, je ne ferme certainement pas la porte \u00e0 une exp\u00e9rience \u00e0 l\u2019\u00e9tranger, d\u2019autant que j\u2019adore voyager, mais pour l\u2019instant, je n\u2019y pense pas vraiment. Le temps nous le dira… \u00bb<\/span><\/p>\n

\"\"<\/p>\n

Pour plus d\u2019informations, rendez-vous sur le site www.labutteauxbois.be<\/a> et\u00a0www.stiemerheide.be<\/a><\/p>\n

[ Danny Verheyden ]<\/p>\n

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\u00c0 26 ans, Mirte Vandeput est responsable des d\u00e9partements PR, Marketing & Publicit\u00e9 de l\u2019un des trois seuls h\u00f4tels 5 \u00e9toiles sup\u00e9rieurs de Flandre, \u00e0 savoir la Butte aux Bois \u00e0 Lanaken, des fonctions qu\u2019elle exerce \u00e9galement dans l\u2019h\u00f4tel partenaire Stiemerheide \u00e0 Genk. Portrait. Mirte Vandeput, qui est n\u00e9e et a grandi \u00e0 Genk, a […]<\/p>\n","protected":false},"author":5,"featured_media":46687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[95],"tags":[],"class_list":["post-46749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metier","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMirte Vandeput - PR, Marketing & Publicit\u00e9 \u00e0 La Butte aux Bois | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Mirte Vandeput - PR, Marketing & Publicit\u00e9 \u00e0 La Butte aux Bois\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/mirte-vandeput-pr-marketing-publicite-a-la-butte-aux-bois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mirte Vandeput - 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