{"id":49072,"date":"2024-12-02T14:22:06","date_gmt":"2024-12-02T13:22:06","guid":{"rendered":"https:\/\/horecamagazine.be\/ia-ou-ia-pas\/"},"modified":"2024-12-02T14:22:11","modified_gmt":"2024-12-02T13:22:11","slug":"ia-ou-ia-pas","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/ia-ou-ia-pas\/","title":{"rendered":"IA ou IA pas ?"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

En passe de devenir la technologie de l\u2019avenir, l\u2019Intelligence articielle (IA) impacte notre quotidien, mais aussi celui de l\u2019Horeca. Enjeux et d\u00e9fis. <\/span><\/strong><\/p>\n

L\u2019IA ne date pas d\u2019hier, elle \u00e9tait d\u00e9j\u00e0 identifi\u00e9e vers la fin des ann\u00e9es 1950, mais les progr\u00e8s en terme de puissance de calcul, l\u2019acc\u00e8s \u00e0 une masse impressionnante de donn\u00e9es et le d\u00e9veloppement de nouveaux algorithmes ont men\u00e9 \u00e0 des perc\u00e9es majeures au cours des derni\u00e8res ann\u00e9es\u00a0: assistants virtuels, logiciels d\u2019analyse d\u2019images, moteurs de recherche, syst\u00e8mes de reconnaissance faciale ou vocale, les exemples ne manquent pas. On la retrouve aujourd\u2019hui dans les objets connect\u00e9s, les voitures autonomes, les robots, les drones\u2026<\/p>\n

Elle est \u00e9galement largement utilis\u00e9e en ligne pour, par exemple, fournir des recommandations personnalis\u00e9es aux utilisateurs d\u2019un site de vente bas\u00e9es sur leur historique de recherche ou d\u2019achat ou encore sur leur comportement en ligne. Les assistants virtuels et autres chatbots sont d\u00e9sormais omnipr\u00e9sents pour r\u00e9pondre \u00e0 vos questions en ligne en un clin d\u2019\u0153il.<\/p>\n

Si l\u2019IA transforme lentement nos pratiques de consommation, elle joue aussi un r\u00f4le dans l\u2019Horeca, un sujet plus proche de nos pr\u00e9occupations. Pour \u00e9crire notre article, quoi de plus logique que d\u2019interroger ChatGPT sur les avantages et dangers de l\u2019IA dans la restauration. Les r\u00e9ponses ont \u00e9t\u00e9 compl\u00e9t\u00e9es par le point de vue de Morgane Soulier<\/strong>, conseill\u00e8re fran\u00e7aise en prospective et strat\u00e9gie num\u00e9rique.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Les int\u00e9r\u00eats\u2026<\/b><\/span><\/h4>\n

Selon \u2018l\u2019agent conversationnel\u2019, les principaux domaines cl\u00e9s o\u00f9 l\u2019IA apporte de la valeur \u00e0 la restauration sont les suivants\u00a0:<\/p>\n

    \n
  1. Optimisation des processus op\u00e9rationnels\u00a0:<\/span><\/strong> analyse des donn\u00e9es historiques de vente, des tendances saisonni\u00e8res, et d\u2019autres variables pour pr\u00e9dire la demande. Cela induit une meilleure gestion des stocks, la r\u00e9duction du gaspillage et l\u2019optimisation des commandes de produits frais.<\/li>\n
  2. Am\u00e9lioration de l\u2019exp\u00e9rience client\u00a0:<\/span><\/strong> l\u2019IA permet d\u2019analyser les pr\u00e9f\u00e9rences des clients et de leur proposer des recommandations personnalis\u00e9es, que ce soit pour des plats sp\u00e9cifiques ou des offres promotionnelles. Elle peut aussi prendre des commandes ou g\u00e9rer des r\u00e9servations, 24h\/24.<\/li>\n
  3. Gestion des ressources humaines\u00a0:<\/span><\/strong> en analysant les donn\u00e9es de fr\u00e9quentation pour pr\u00e9voir les besoins en personnel, l\u2019IA peut optimiser les horaires et r\u00e9duire les co\u00fbts li\u00e9s \u00e0 une mauvaise planification.<\/li>\n
  4. Innovation culinaire\u00a0:<\/span><\/strong> l\u2019IA peut analyser les tendances alimentaires, les avis des clients et d\u2019autres sources de donn\u00e9es pour aider les chefs \u00e0 innover et \u00e0 cr\u00e9er de nouveaux plats qui r\u00e9pondent aux attentes des clients. Enfin, gr\u00e2ce \u00e0 des syst\u00e8mes de vision par ordinateur, l\u2019IA peut surveiller la qualit\u00e9 des plats en cuisine\u2026<\/li>\n
  5. Fid\u00e9lisation\u00a0:<\/span><\/strong> l\u2019IA passe au crible les avis et commentaires en ligne pour identifier les forces et faiblesses per\u00e7ues par les clients, permettant aux restaurants de mieux r\u00e9pondre aux attentes. Enfin, l\u2019IA permet des solutions de paiement sans contact ainsi que la d\u00e9tection de fraudes en temps r\u00e9el.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Et les dangers<\/b><\/span><\/h4>\n

    Cela \u00e9tant, l\u2019introduction de l\u2019intelligence artificielle (IA) comporte aussi des risques et des dangers potentiels, tant pour le personnel que les restaurants eux-m\u00eames ou les consommateurs. Sans reproduire l\u2019int\u00e9gralit\u00e9 de la r\u00e9ponse de ChatGPT, relevons le danger de suppression de certains emplois, notamment les plus r\u00e9p\u00e9titifs, avec la n\u00e9cessit\u00e9 de comp\u00e9tences plus \u00e9lev\u00e9es pour ceux qui restent, mais aussi la d\u00e9pendance technologique, la complexit\u00e9 croissante de la gestion, les probl\u00e8mes de vie priv\u00e9e, le co\u00fbt d\u2019impl\u00e9mentation et de mise \u00e0 jour, la diminution de l\u2019interaction humaine menant \u00e0 une certaine d\u00e9shumanisation du service.<\/p>\n

    Peu de risques de rencontrer ces dangers chez nous toutefois, souligne la conseill\u00e8re Morgane Soulier qui, elle, voit de grandes opportunit\u00e9s pour les chefs. Au-del\u00e0 de la gestion de commentaires sur le site d\u2019un restaurant, \u00ab l\u2019IA peut aider \u00e0 l\u2019optimisation de recettes ou \u00e0 la personnalisation de plats. Par exemple, en ajustant des recettes pour en am\u00e9liorer la nutrition, en diminuer les co\u00fbts, pour augmenter leur durabilit\u00e9, ou encore les adapter \u00e0 des pr\u00e9f\u00e9rences alimentaires individuelles ou \u00e0 des restrictions di\u00e9t\u00e9tiques, des allergies. L\u2019IA peut aider \u00e0 cr\u00e9er des menus personnalis\u00e9s pour des clients avec des besoins di\u00e9t\u00e9tiques sp\u00e9cifiques. Cela va vraiment aider. ChatGPT peut aussi inspirer de nouvelles recettes, car l\u2019IA g\u00e9n\u00e9rative de textes et d\u2019images peut analyser une base de donn\u00e9es de recettes existantes et aider \u00e0 proposer des combinaisons innovantes, par exemple, de saveurs, de textures. Elle peut g\u00e9n\u00e9rer de nouvelles recettes en demandant d\u2019int\u00e9grer des ingr\u00e9dients sp\u00e9cifiques.<\/p>\n

    Un exemple\u00a0: je suis un chef triplement \u00e9toil\u00e9, je peux demander \u00e0 ChatGPT de proposer un plat principal qui offre une exp\u00e9rience sensorielle unique en int\u00e9grant, par ex, du homard, du citron vert, de la noix de coco, certaines \u00e9pices et de cr\u00e9er des recettes qui peuvent surprendre par leurs saveurs et la pr\u00e9sentation. L\u2019IA va proposer des recettes innovantes\u2026 On parle beaucoup de pairing dans la restauration, mais ChatGPT va beaucoup plus loin et permet surtout d\u2019aller plus vite. \u00bb<\/span><\/p>\n

    Gr\u00e2ce \u00e0 tout ce qui a \u00e9t\u00e9 enregistr\u00e9 dans Internet depuis le d\u00e9but du web, \u00ab on a une base extr\u00eamement importante, l\u2019IA gagne en temps et en rapidit\u00e9 et va beaucoup plus loin en qualit\u00e9. Elle arrive \u00e0 amalgamer et optimiser une liste de mots pour faire des combinaisons in\u00e9dites gr\u00e2ce aux diverses sources existantes\u00a0: les r\u00e9seaux sociaux, les blogs culinaires, les critiques gastronomiques, les livres des plus grands chefs cuisiniers, etc. Elle permet d\u2019identifier les tendances \u00e9mergentes, et de faire gagner du temps \u00e0 celui qui veut cr\u00e9er des nouvelles recettes. \u00bb<\/span><\/p>\n

    [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2024\/12\/Scherm\u00adafbeelding-2024-12-02-om-11.14.11-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbScreenshot\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ custom_margin=\u00a0\u00bb50px|||||\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ custom_margin=\u00a0\u00bb-14px||50px|||\u00a0\u00bb]<\/p>\n

    Le restaurant Rafi \u00e0 Sydney, con\u00e7u avec l\u2019IA.<\/i><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    Le look des assiettes<\/b><\/span><\/h4>\n

    A c\u00f4t\u00e9 de ChatGPT pour les textes, Midjourney g\u00e9n\u00e8re des images, commente Morgane Soulier. \u00ab Je m\u2019en sers pour aider les chefs \u00e0 visualiser des plats et cr\u00e9er des pr\u00e9sentations visuelles avant leur pr\u00e9paration r\u00e9elle. Un de mes clients, un chef bi-\u00e9toil\u00e9 depuis 20 ans, me disait\u00a0: \u00ab Je suis fatigu\u00e9 de mes plats, car j\u2019ai l\u2019impression de reproduire \u00e0 peu pr\u00e8s le m\u00eame visuel, de saison en saison ou d\u2019ann\u00e9e en ann\u00e9e, j\u2019aimerais gagner en souplesse et en inspiration. \u00bb<\/p>\n

    Il a alors cr\u00e9\u00e9 un plat qu\u2019il a pris en photo et on a demand\u00e9 \u00e0 l\u2019IA g\u00e9n\u00e9rative d\u2019images de repenser la fa\u00e7on dont il est propos\u00e9. Cela permet de cr\u00e9er diff\u00e9rentes options de dressage de l\u2019assiette, ce qui \u00e9vite au chef de devoir faire plusieurs essais. L\u2019IA peut en g\u00e9n\u00e9rer 100 ou 200 sans ne rien mettre \u00e0 la poubelle. Elle permet \u00e9galement de g\u00e9n\u00e9rer des images \u00e9ducatives sur les diff\u00e9rentes techniques culinaires, de visualiser les \u00e9tapes de pr\u00e9paration, de montrer des visuels de pr\u00e9paration attrayants pour les sites ou les r\u00e9seaux, et puis, on gagne du temps mais sans d\u00e9perdition. \u00bb<\/p>\n

    Si, sans surprise, l\u2019IA est utilis\u00e9e dans les villes ou pays les plus innovants, comme Singapour, Hong Kong, Londres, ou les Etats-Unis, l\u2019IA a aussi fait son apparition en France. \u00ab En Belgique, conclut \u00adMorgane Soulier, il y en a peu encore, mais je suis convaincue que cela va venir. Notamment pour cr\u00e9er des images pour les r\u00e9seaux ou la r\u00e9daction de communiqu\u00e9s. Mais l\u2019IA ne va pas voler votre emploi, mais celui qui saura l\u2019utiliser gagnera en comp\u00e9titivit\u00e9 par rapport aux autres. Certains emplois vont peut-\u00eatre sauter, mais il y a surtout des emplois qui vont se r\u00e9inventer\u2026 Il est indispensable de se pencher sur ces applications d\u00e8s aujourd\u2019hui. \u00bb<\/p>\n

    [ Marc Vanel ]<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    En passe de devenir la technologie de l\u2019avenir, l\u2019Intelligence articielle (IA) impacte notre quotidien, mais aussi celui de l\u2019Horeca. Enjeux et d\u00e9fis. L\u2019IA ne date pas d\u2019hier, elle \u00e9tait d\u00e9j\u00e0 identifi\u00e9e vers la fin des ann\u00e9es 1950, mais les progr\u00e8s en terme de puissance de calcul, l\u2019acc\u00e8s \u00e0 une masse impressionnante de donn\u00e9es et le […]<\/p>\n","protected":false},"author":5,"featured_media":48853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,77],"tags":[],"class_list":["post-49072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focustastefr","category-uitgelicht-homepage-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nIA ou IA pas ? | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | IA ou IA pas ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/ia-ou-ia-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA ou IA pas ? 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