{"id":52579,"date":"2025-06-26T16:55:31","date_gmt":"2025-06-26T14:55:31","guid":{"rendered":"https:\/\/horecamagazine.be\/eleonora-giordano-squadra-cocina\/"},"modified":"2025-06-26T17:03:36","modified_gmt":"2025-06-26T15:03:36","slug":"eleonora-giordano-squadra-cocina","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/eleonora-giordano-squadra-cocina\/","title":{"rendered":"Eleonora Giordano – Squadra Cocina"},"content":{"rendered":"

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De la communication digitale \u00e0 l\u2019univers exigeant de la restauration, le parcours d\u2019Eleonora \u00adGiordano inspire autant qu\u2019il impressionne. Originaire des Pouilles, cette femme passionn\u00e9e est aujourd\u2019hui \u00e0 la t\u00eate de plusieurs \u00e9tablissements du groupe Squadra Cocina qui d\u00e9tient cinq restaurants. Portrait d\u2019une femme de c\u0153ur, d\u2019instinct et de convictions, qui fait rayonner la \u2018vera cucina italiana\u2019 \u00e0 Bruxelles et au-del\u00e0.<\/span><\/strong><\/p>\n

Les yeux qui p\u00e9tillent, Eleonora explique qu\u2019elle a quitt\u00e9 les Pouilles \u00e0 41 ans, sur un coup de t\u00eate, sans objectif pr\u00e9cis, avec une fille de 10 ans et l\u2019envie profonde de changer de vie. \u00ab Je ne savais pas trop ce que j\u2019allais faire, mais j\u2019\u00e9tais s\u00fbre que j\u2019en avais assez de ce que je faisais\u00a0: je travaillais dans la communication digitale. \u00bb Dix ans plus tard, Eleonora Giordano est une figure respect\u00e9e du paysage de l\u2019Horeca bruxellois. Bras droit du groupe Squadra Cocina, elle a orchestr\u00e9 l\u2019ouverture de plusieurs \u00e9tablissements embl\u00e9matiques comme C\u00f3cina Flagey, Bistro Nazionale ou plus r\u00e9cemment Villa Fiore \u00e0 La Hulpe. Femme de convictions, de c\u0153ur et de transmission, elle incarne avec authenticit\u00e9 l\u2019\u00e2me de la cuisine italienne.<\/p>\n

Un d\u00e9part sans filet, mais avec une conviction<\/b><\/span><\/h4>\n

Lorsque Eleonora Giordano d\u00e9cide de quitter l\u2019Italie pour la Belgique, elle n\u2019a ni plan de carri\u00e8re, ni r\u00e9seau dans l\u2019Horeca, ni ma\u00eetrise parfaite du fran\u00e7ais. Ce qu\u2019elle a, en revanche, c\u2019est une certitude\u00a0: celle de devoir tourner une page. \u00ab Je venais de traverser une p\u00e9riode tr\u00e8s difficile. Je travaillais dans la communication digitale, un secteur qui me pesait de plus en plus. J\u2019avais besoin de rena\u00eetre. \u00bb C\u2019est donc avec sa fille de 10 ans qu\u2019elle d\u00e9barque \u00e0 Bruxelles en 2014, dans une ville qu\u2019elle conna\u00eet \u00e0 peine. Le d\u00e9fi est immense. \u00ab Tout \u00e9tait \u00e0 reconstruire. Mais j\u2019ai toujours eu cette force en moi. J\u2019ai grandi dans une famille o\u00f9 on ne se plaignait pas. On avan\u00e7ait. \u00bb<\/p>\n

La langue comme premier obstacle<\/b><\/span><\/h4>\n

Rapidement, Eleonora comprend que sa principale difficult\u00e9 sera la langue. Italienne pure souche, elle ne parle alors que tr\u00e8s peu le fran\u00e7ais. \u00ab Je me suis dit que pour m\u2019int\u00e9grer, il fallait que je sois dans un environnement qui m\u2019obligerait \u00e0 pratiquer. \u00bb Par hasard, elle tombe sur une annonce Facebook\u00a0: un nouveau restaurant italien va ouvrir \u00e0 Ixelles. C\u2019est le Cocina Chatelain. Elle postule. \u00ab Je n\u2019avais jamais travaill\u00e9 dans un restaurant. C\u2019\u00e9tait compl\u00e8tement nouveau. Mais je crois que l\u2019instinct de survie m\u2019a rendue convaincante.\u00a0\u00bb Elle est engag\u00e9e.<\/p>\n

\"\"<\/p>\n

Les premiers pas dans la restauration<\/b><\/span><\/h4>\n

Les d\u00e9buts ne sont pas simples. Le service, la cadence, les codes\u00a0: tout est \u00e0 apprendre. Mais Eleonora a l\u2019intelligence du c\u0153ur, le sens du d\u00e9tail, l\u2019\u00e9coute du client. \u00ab J\u2019ai appris sur le tas, et surtout, j\u2019ai \u00e9t\u00e9 accueillie \u00e0 bras ouverts. Bruxelles a cette humanit\u00e9.\u00a0\u00bb Tr\u00e8s vite, elle se fait remarquer par son s\u00e9rieux, sa chaleur, sa capacit\u00e9 \u00e0 f\u00e9d\u00e9rer. \u00ab Ce qui m\u2019a plu d\u2019embl\u00e9e, c\u2019est cette relation directe avec les gens. Pouvoir rendre une soir\u00e9e plus belle \u00e0 quelqu\u2019un, c\u2019est un vrai cadeau. \u00bb<\/p>\n

Un tournant d\u00e9cisif\u00a0: de serveuse \u00e0 associ\u00e9e<\/b><\/span><\/h4>\n

Huit mois \u00e0 peine apr\u00e8s son arriv\u00e9e au C\u00f3cina Chatelain, ses patrons Carmelo Licata et Antoine Bradfer lui proposent un pari fou\u00a0: s\u2019associer \u00e0 eux pour ouvrir un nouveau lieu. Elle accepte sans h\u00e9siter. \u00ab J\u2019ai senti que c\u2019\u00e9tait ma voie. En r\u00e9alit\u00e9, je retournais \u00e0 mes racines. Ma famille tenait un h\u00f4tel dans les Pouilles. L\u2019accueil, le service, c\u2019est inscrit dans mon ADN. \u00bb<\/p>\n

En juillet 2017, C\u00f3cina Flagey ouvre ses portes. Bar \u00e0 cocktails et pizzeria napolitaine dans un quartier vivant de Bruxelles, l\u2019endroit rencontre un succ\u00e8s fulgurant. \u00ab C\u2019\u00e9tait notre premier gros projet ensemble. J\u2019y ai mis tout mon c\u0153ur. Je voulais que ce lieu respire l\u2019Italie. Pas seulement dans l\u2019assiette, mais aussi dans l\u2019atmosph\u00e8re. \u00bb Personnel 100 % italien, musique, convivialit\u00e9, produits import\u00e9s directement de la P\u00e9ninsule\u00a0: la formule s\u00e9duit imm\u00e9diatement. \u00ab La gastronomie italienne se distingue par la diversit\u00e9 de ses produits et la richesse de ses traditions\u00a0: chaque r\u00e9gion poss\u00e8de ses sp\u00e9cialit\u00e9s. Originaire des Pouilles, je puise chaque jour mon inspiration dans les saveurs authentiques de ma terre natale. \u00bb pr\u00e9cise Eleonora.<\/p>\n

\"\"<\/p>\n

La naissance de la Squadra Cocina<\/b><\/span><\/h4>\n

Fort de ce premier succ\u00e8s, le trio encha\u00eene. En 2018, ils ouvrent Bistro Nazionale \u00e0 la chauss\u00e9e de Vleurgat\u00a0: une adresse plus \u00e9l\u00e9gante, \u00e0 la cuisine soign\u00e9e, o\u00f9 les classiques italiens sont magnifi\u00e9s dans une ambiance chic et d\u00e9contract\u00e9e. Suivra Gabriella, un service traiteur haut de gamme bas\u00e9 \u00e0 Uccle. \u00ab L\u2019id\u00e9e, d\u00e8s le d\u00e9part, \u00e9tait de cr\u00e9er un groupe coh\u00e9rent, avec une identit\u00e9 forte. Nous l\u2019avons baptis\u00e9 Squadra Cocina, parce que nous fonctionnons comme une \u00e9quipe. \u00bb<\/p>\n

Eleonora y prend une place centrale\u00a0: elle supervise chaque nouvelle ouverture, recrute les \u00e9quipes, forme les serveurs et veille \u00e0 la qualit\u00e9 de l\u2019accueil. \u00ab Mon r\u00f4le, c\u2019est de faire en sorte que le client se sente en Italie d\u00e8s qu\u2019il passe la porte. \u00bb<\/p>\n

\"\"<\/p>\n

illa Fiore, l\u2019aboutissement d\u2019une vision<\/b><\/span><\/h4>\n

Apr\u00e8s quelques ann\u00e9es de consolidation, un nouveau d\u00e9fi \u00e9merge\u00a0: s\u2019implanter hors de Bruxelles. Ce sera Villa Fiore, \u00e0 La Hulpe. Le projet est ambitieux\u00a0: r\u00e9nover enti\u00e8rement une maison de ma\u00eetre, cr\u00e9er un concept de trattoria\/pizzeria haut de gamme, insuffler l\u2019ADN Squadra Cocina dans un cadre champ\u00eatre. \u00ab J\u2019ai suivi chaque \u00e9tape. Deux ans de chantier, de doutes, de choix \u00e0 faire. Mais je n\u2019ai jamais l\u00e2ch\u00e9. \u00bb<\/p>\n

Villa Fiore ouvre en janvier 2025 et rencontre un succ\u00e8s imm\u00e9diat. En cuisine, la cheffe Chiara Cucinotta r\u00e9gale avec des recettes de saison, inspir\u00e9es de la c\u00f4te Amalfitaine. \u00ab Nous travaillons avec des produits d\u2019exception, des producteurs que nous connaissons personnellement. C\u2019est ce qui fait notre diff\u00e9rence. \u00bb<\/p>\n

Une vision exigeante de la cuisine italienne<\/b><\/span><\/h4>\n

Pour Eleonora, l\u2019authenticit\u00e9 ne se n\u00e9gocie pas. \u00ab Je suis intransigeante sur certains points. Pas de fromage sur les palourdes. Pas de viande servie avec des p\u00e2tes \u00e0 c\u00f4t\u00e9. Pas d\u2019ananas sur la pizza\u00a0! \u00bb dit-elle en riant. \u00ab Il y a une mani\u00e8re de manger \u00e0 l\u2019italienne, et je pense qu\u2019il faut la respecter. \u00bb Une vision qu\u2019elle transmet \u00e0 ses \u00e9quipes, et qu\u2019elle explique avec p\u00e9dagogie aux clients.<\/p>\n

\"\"<\/span><\/p>\n

L\u2019art de recevoir, comme un art de vivre<\/b><\/span><\/h4>\n

Plus que la cuisine, c\u2019est l\u2019hospitalit\u00e9 qui anime Eleonora. \u00ab Ce qui me rend heureuse, c\u2019est de voir les gens se d\u00e9tendre, rire, oublier leur journ\u00e9e. Un bon repas, un service attentionn\u00e9, une ambiance chaleureuse\u00a0: c\u2019est \u00e7a, l\u2019exp\u00e9rience que je veux offrir. \u00bb Elle consid\u00e8re ses clients comme des invit\u00e9s. Beaucoup deviennent des habitu\u00e9s, certains m\u00eame des amis.<\/p>\n

\u00ab Pour moi, un restaurant, ce n\u2019est pas juste un lieu o\u00f9 l\u2019on mange. C\u2019est un lieu de vie, de partage, d\u2019\u00e9motion. \u00bb Ce sens de l\u2019humain est sans doute l\u2019un des secrets du succ\u00e8s de Squadra Cocina. \u00ab Ce qui fait notre force ? C\u2019est cette soif insatiable de faire mieux, jour apr\u00e8s jour. Chez nous, la remise en question est permanente\u00a0: on ne se repose jamais sur nos lauriers. Chaque service est l\u2019occasion de repousser les limites, de surprendre nos clients, de leur offrir une parenth\u00e8se gastronomique qui a du go\u00fbt et du sens. Nos menus \u00e9voluent au fil des saisons et des inspirations. On aime bousculer les habitudes avec des plats cr\u00e9atifs, toujours \u00e9labor\u00e9s \u00e0 partir de produits d\u2019exception. On passe notre temps \u00e0 d\u00e9nicher de nouveaux producteurs, des ingr\u00e9dients plus frais, plus vrais. Car au fond, notre credo est simple\u00a0: une cuisine pure, sinc\u00e8re, sans fioritures inutiles, mais d\u2019une qualit\u00e9 irr\u00e9prochable. Pour nous, la cuisine italienne, c\u2019est un art vivant qui se r\u00e9invente chaque jour. Et ce que l\u2019on veut, c\u2019est que chaque client reparte avec le sourire… Et l\u2019envie de revenir. \u00bb<\/p>\n

Un message d\u2019espoir pour les jeunes<\/b><\/span><\/h4>\n

\u00c0 celles et ceux qui r\u00eavent de faire carri\u00e8re dans la restauration, elle adresse un message fort\u00a0: \u00ab Ce m\u00e9tier est dur, exigeant, parfois ingrat. Mais il donne tellement. Quand on sait ce qu\u2019on veut, quand on y croit vraiment, tout est possible. \u00bb Et de conclure, avec une formule qui r\u00e9sume son incroyable parcours\u00a0: \u00ab On r\u00e9alise toujours les choses auxquelles on croit vraiment\u00a0; et croire en quelque chose le rend possible. \u00bb<\/p>\n

\"\"<\/span><\/p>\n

[ Muriel Lombaerts ]<\/p>\n

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De la communication digitale \u00e0 l\u2019univers exigeant de la restauration, le parcours d\u2019Eleonora \u00adGiordano inspire autant qu\u2019il impressionne. Originaire des Pouilles, cette femme passionn\u00e9e est aujourd\u2019hui \u00e0 la t\u00eate de plusieurs \u00e9tablissements du groupe Squadra Cocina qui d\u00e9tient cinq restaurants. Portrait d\u2019une femme de c\u0153ur, d\u2019instinct et de convictions, qui fait rayonner la \u2018vera cucina […]<\/p>\n","protected":false},"author":5,"featured_media":52558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[67],"tags":[],"class_list":["post-52579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiring-people-fr","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEleonora Giordano - Squadra Cocina | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Eleonora Giordano - Squadra Cocina\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/eleonora-giordano-squadra-cocina\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eleonora Giordano - 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