{"id":53724,"date":"2025-09-04T11:00:45","date_gmt":"2025-09-04T09:00:45","guid":{"rendered":"https:\/\/horecamagazine.be\/des-e-mailings-efficaces\/"},"modified":"2025-09-04T13:02:08","modified_gmt":"2025-09-04T11:02:08","slug":"des-e-mailings-efficaces","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/","title":{"rendered":"Des e-mailings efficaces!"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin=\u00a0\u00bb||60px|||\u00a0\u00bb]<\/p>\n

Vos abonn\u00e9s email inactifs valent en r\u00e9alit\u00e9 de l’or<\/strong><\/h4>\n

Vos statistiques email sont loin de ce que vous aviez esp\u00e9r\u00e9. La derni\u00e8re consultation affiche 12%. Douze pour cent<\/em>. Votre premier r\u00e9flexe ? \u00ab On spamme clairement les gens \u00e0 mort. Il faut envoyer moins ! \u00bb<\/p>\n

Peut-\u00eatre pas. Et si cet email qui tra\u00eene dans la bo\u00eete de r\u00e9ception de quelqu’un avec un gros badge \u2018non lu\u2019 venait de vous faire gagner de l’argent ?<\/p>\n

Certains emails sont si efficaces qu’ils fonctionnent sans \u00eatre ouverts<\/strong><\/h4>\n

Certains emails \u2018non ouverts\u2019 d\u00e9clenchent souvent une visite sur le site web, une session dans l’application, et potentiellement un achat. Mais en regardant simplement votre rapport email, vous pourriez faire une crise, convaincu que c’\u00e9tait un \u00e9chec total. Pendant ce temps, cet email a fait son travail comme un chef \u2013 il a rappel\u00e9 \u00e0 l’abonn\u00e9 que vous existez, qu’il y a une vente en cours, et qu’il devrait probablement aller jeter un \u0153il tout de suite <\/em>sur votre site.<\/p>\n

Vos abonn\u00e9s ne sont pas des robots qui cliquent docilement sur chaque email marketing dans l’ordre. Ce sont des gens occup\u00e9s qui voient votre objet, comprennent le message, et agissent de la mani\u00e8re la plus pratique pour eux \u00e0 ce moment-l\u00e0.<\/p>\n

La vraie raison pour laquelle votre liste se refroidit (et ce n’est pas ce que vous pensez)<\/strong>\u00a0<\/strong><\/h4>\n

Voici une v\u00e9rit\u00e9 inconfortable : les contacts endormis ne viennent pas seulement de la fatigue email. Ils viennent aussi de la famine email.<\/p>\n

En effet, la r\u00e9gularit\u00e9 bat la perfection quand il s’agit de rester m\u00e9morable. Vos abonn\u00e9s ont accept\u00e9 d’avoir de vos nouvelles \u2013 pas une fois tous les 36 du mois quand vous avez quelque chose de \u00ab\u00a0vraiment important\u00a0\u00bb \u00e0 dire, mais assez r\u00e9guli\u00e8rement pour que votre marque reste sur leur radar mental.<\/p>\n

N’oubliez pas de cultiver les abonn\u00e9s du long terme<\/strong><\/h4>\n

Cet abonn\u00e9 qui n’a pas ouvert d’email depuis trois mois mais qui n’a pas non plus cliqu\u00e9 sur d\u00e9sabonnement ? Il ne tra\u00eene pas comme un poids mort, accumulant la poussi\u00e8re num\u00e9rique. Il joue le long terme comme un grand ma\u00eetre d’\u00e9checs.<\/p>\n

Ces humains l\u00e9gendaires vous donnent quelque chose de plus pr\u00e9cieux que l’or : la permission d’exister dans leur monde. Et quand ils seront<\/em> pr\u00eats \u00e0 acheter, devinez quelle marque va leur venir en t\u00eate en premier ? Eh oui \u2013 la v\u00f4tre. La marque qui a continu\u00e9 \u00e0 se manifester, de mani\u00e8re coh\u00e9rente et utile.<\/p>\n

Les abonn\u00e9s de long terme qui restent sans se d\u00e9sabonner sont souvent vos actifs les plus pr\u00e9cieux. Ils repr\u00e9sentent un int\u00e9r\u00eat authentique et soutenu pour votre marque \u2013 m\u00eame s’ils ne cliquent pas sur chaque lien en ce moment.<\/p>\n

Envoyez plus intelligemment, pas moins<\/strong><\/h4>\n

\u2018Envoyer moins\u2019 est devenu le conseil par d\u00e9faut pour les marketeurs email inquiets de l’engagement. Alors que la vraie bonne r\u00e9ponse est \u2018envoyer plus intelligemment\u2019.<\/p>\n

Envoyez trop peu, et vous devenez oubliable. Votre marque s’estompe dans le bruit de fond de la vie de vos abonn\u00e9s. Quand vous envoyez finalement quelque chose, vous repartez de z\u00e9ro en termes de notori\u00e9t\u00e9 au lieu de construire sur des points de contact coh\u00e9rents.<\/p>\n

Le point optimal ne consiste pas \u00e0 envoyer moins \u2013 il s’agit d’envoyer avec un but. Chaque email devrait soit apporter de la valeur, soit construire une relation, soit faire avancer vos objectifs business. De pr\u00e9f\u00e9rence les trois.<\/p>\n

Pensez marathon, pas sprint<\/strong><\/h4>\n

Voici o\u00f9 la plupart des marques s’\u00e9crasent spectaculairement : elles traitent l’email comme ces campagnes publicitaires tape-\u00e0-l’\u0153il au lieu de ce que c’est r\u00e9ellement \u2013 la construction de relations.<\/p>\n

Alors que l’email, c’est comme votre s\u00e9rie r\u00e9confort pr\u00e9f\u00e9r\u00e9e que vous pouvez regarder \u00e0 l’infini. Elle n’essaie pas de vous \u00e9poustoufler \u00e0 chaque \u00e9pisode \u2013 elle est juste l\u00e0 de mani\u00e8re coh\u00e9rente, rendant votre journ\u00e9e un peu meilleure.<\/p>\n

Vos abonn\u00e9s vous ont donn\u00e9 la permission de vous manifester dans leurs vies. Utilisez-la sagement, mais n’ayez pas peur de l’utiliser<\/em> r\u00e9ellement. De mani\u00e8re coh\u00e9rente.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb50fe6041-2504-45d6-a248-f09f35685578″ hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Source : Flexmail<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Vos abonn\u00e9s email inactifs valent en r\u00e9alit\u00e9 de l’or Vos statistiques email sont loin de ce que vous aviez esp\u00e9r\u00e9. La derni\u00e8re consultation affiche 12%. Douze pour cent. Votre premier r\u00e9flexe ? \u00ab On spamme clairement les gens \u00e0 mort. Il faut envoyer moins ! \u00bb Peut-\u00eatre pas. Et si cet email qui tra\u00eene dans […]<\/p>\n","protected":false},"author":5,"featured_media":53693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-53724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nDes e-mailings efficaces! | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Des e-mailings efficaces!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des e-mailings efficaces! | Horeca Magazine\" \/>\n<meta property=\"og:description\" content=\"Horeca Magazine | Des e-mailings efficaces!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/\" \/>\n<meta property=\"og:site_name\" content=\"Horeca Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/horecamagazine.be\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T09:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T11:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/2025-09-04-NEWSLETTER-BEELDEN2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1317\" \/>\n\t<meta property=\"og:image:height\" content=\"789\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jonas Vansieleghem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonas Vansieleghem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/\"},\"author\":{\"name\":\"Jonas Vansieleghem\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#\\\/schema\\\/person\\\/cd8e058b9ed64f0005d5b1fe0544b496\"},\"headline\":\"Des e-mailings efficaces!\",\"datePublished\":\"2025-09-04T09:00:45+00:00\",\"dateModified\":\"2025-09-04T11:02:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/\"},\"wordCount\":808,\"publisher\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horecamagazine.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/2025-09-04-NEWSLETTER-BEELDEN2.jpg\",\"articleSection\":[\"Actualit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/\",\"url\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/\",\"name\":\"Des e-mailings efficaces! | Horeca Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horecamagazine.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/2025-09-04-NEWSLETTER-BEELDEN2.jpg\",\"datePublished\":\"2025-09-04T09:00:45+00:00\",\"dateModified\":\"2025-09-04T11:02:08+00:00\",\"description\":\"Horeca Magazine | Des e-mailings efficaces!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horecamagazine.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/2025-09-04-NEWSLETTER-BEELDEN2.jpg\",\"contentUrl\":\"https:\\\/\\\/horecamagazine.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/2025-09-04-NEWSLETTER-BEELDEN2.jpg\",\"width\":1317,\"height\":789},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/des-e-mailings-efficaces\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Des e-mailings efficaces!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/\",\"name\":\"Horeca Magazine\",\"description\":\"Uw partner in Horeca\",\"publisher\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#organization\",\"name\":\"Horeca Magazine\",\"url\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horecamagazine.be\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Horeca-Magazine-logo-01.png\",\"contentUrl\":\"https:\\\/\\\/horecamagazine.be\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Horeca-Magazine-logo-01.png\",\"width\":2085,\"height\":590,\"caption\":\"Horeca Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/horecamagazine.be\\\/\",\"https:\\\/\\\/www.instagram.com\\\/horeca.magazine\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/#\\\/schema\\\/person\\\/cd8e058b9ed64f0005d5b1fe0544b496\",\"name\":\"Jonas Vansieleghem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/224a05110f690145ecf9819902827d4ce428ac17293f91ef038cf024692e75a1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/224a05110f690145ecf9819902827d4ce428ac17293f91ef038cf024692e75a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/224a05110f690145ecf9819902827d4ce428ac17293f91ef038cf024692e75a1?s=96&d=mm&r=g\",\"caption\":\"Jonas Vansieleghem\"},\"url\":\"https:\\\/\\\/horecamagazine.be\\\/fr\\\/author\\\/jonas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Des e-mailings efficaces! | Horeca Magazine","description":"Horeca Magazine | Des e-mailings efficaces!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/","og_locale":"fr_FR","og_type":"article","og_title":"Des e-mailings efficaces! | Horeca Magazine","og_description":"Horeca Magazine | Des e-mailings efficaces!","og_url":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/","og_site_name":"Horeca Magazine","article_publisher":"https:\/\/www.facebook.com\/horecamagazine.be\/","article_published_time":"2025-09-04T09:00:45+00:00","article_modified_time":"2025-09-04T11:02:08+00:00","og_image":[{"width":1317,"height":789,"url":"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/2025-09-04-NEWSLETTER-BEELDEN2.jpg","type":"image\/jpeg"}],"author":"Jonas Vansieleghem","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jonas Vansieleghem","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/#article","isPartOf":{"@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/"},"author":{"name":"Jonas Vansieleghem","@id":"https:\/\/horecamagazine.be\/fr\/#\/schema\/person\/cd8e058b9ed64f0005d5b1fe0544b496"},"headline":"Des e-mailings efficaces!","datePublished":"2025-09-04T09:00:45+00:00","dateModified":"2025-09-04T11:02:08+00:00","mainEntityOfPage":{"@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/"},"wordCount":808,"publisher":{"@id":"https:\/\/horecamagazine.be\/fr\/#organization"},"image":{"@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/#primaryimage"},"thumbnailUrl":"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/2025-09-04-NEWSLETTER-BEELDEN2.jpg","articleSection":["Actualit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/","url":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/","name":"Des e-mailings efficaces! | Horeca Magazine","isPartOf":{"@id":"https:\/\/horecamagazine.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/#primaryimage"},"image":{"@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/#primaryimage"},"thumbnailUrl":"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/2025-09-04-NEWSLETTER-BEELDEN2.jpg","datePublished":"2025-09-04T09:00:45+00:00","dateModified":"2025-09-04T11:02:08+00:00","description":"Horeca Magazine | Des e-mailings efficaces!","breadcrumb":{"@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/#primaryimage","url":"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/2025-09-04-NEWSLETTER-BEELDEN2.jpg","contentUrl":"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/2025-09-04-NEWSLETTER-BEELDEN2.jpg","width":1317,"height":789},{"@type":"BreadcrumbList","@id":"https:\/\/horecamagazine.be\/fr\/des-e-mailings-efficaces\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/horecamagazine.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Des e-mailings efficaces!"}]},{"@type":"WebSite","@id":"https:\/\/horecamagazine.be\/fr\/#website","url":"https:\/\/horecamagazine.be\/fr\/","name":"Horeca Magazine","description":"Uw partner in Horeca","publisher":{"@id":"https:\/\/horecamagazine.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horecamagazine.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/horecamagazine.be\/fr\/#organization","name":"Horeca Magazine","url":"https:\/\/horecamagazine.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/horecamagazine.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/Horeca-Magazine-logo-01.png","contentUrl":"https:\/\/horecamagazine.be\/wp-content\/uploads\/2018\/12\/Horeca-Magazine-logo-01.png","width":2085,"height":590,"caption":"Horeca Magazine"},"image":{"@id":"https:\/\/horecamagazine.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/horecamagazine.be\/","https:\/\/www.instagram.com\/horeca.magazine\/"]},{"@type":"Person","@id":"https:\/\/horecamagazine.be\/fr\/#\/schema\/person\/cd8e058b9ed64f0005d5b1fe0544b496","name":"Jonas Vansieleghem","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/224a05110f690145ecf9819902827d4ce428ac17293f91ef038cf024692e75a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/224a05110f690145ecf9819902827d4ce428ac17293f91ef038cf024692e75a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/224a05110f690145ecf9819902827d4ce428ac17293f91ef038cf024692e75a1?s=96&d=mm&r=g","caption":"Jonas Vansieleghem"},"url":"https:\/\/horecamagazine.be\/fr\/author\/jonas\/"}]}},"_links":{"self":[{"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/posts\/53724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/comments?post=53724"}],"version-history":[{"count":0,"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/posts\/53724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/media\/53693"}],"wp:attachment":[{"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/media?parent=53724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/categories?post=53724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horecamagazine.be\/fr\/wp-json\/wp\/v2\/tags?post=53724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}