{"id":53819,"date":"2025-09-11T13:43:32","date_gmt":"2025-09-11T11:43:32","guid":{"rendered":"https:\/\/horecamagazine.be\/le-gouvernement-va-t-il-assouplir-sa-position-dans-le-debat-sur-la-biere-et-la-publicite\/"},"modified":"2025-09-11T13:54:26","modified_gmt":"2025-09-11T11:54:26","slug":"le-gouvernement-va-t-il-assouplir-sa-position-dans-le-debat-sur-la-biere-et-la-publicite","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/le-gouvernement-va-t-il-assouplir-sa-position-dans-le-debat-sur-la-biere-et-la-publicite\/","title":{"rendered":"Le gouvernement va-t-il assouplir sa position dans le d\u00e9bat sur la bi\u00e8re et la publicit\u00e9 ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime; custom_margin=\u00a0\u00bb||50px|||\u00a0\u00bb]<\/p>\n<p><strong>Le gouvernement envisage-t-il d\u2019assouplir sa position dans le d\u00e9bat sur la bi\u00e8re et la publicit\u00e9? Lors de la s\u00e9ance acad\u00e9mique organis\u00e9e \u00e0 l&rsquo;occasion du Belgian Beer Weekend, le vice-Premier ministre Jan Jambon a, en tout cas, donn\u00e9 bon espoir aux brasseurs.<\/strong><\/p>\n<p><\/p>\n<p>Le week-end dernier, 57 brasseries belges (un record) ont envahi la Grand-Place de Bruxelles \u00e0 l&rsquo;occasion de la 25e \u00e9dition du Belgian Beer Weekend. Les quelque 71 000 visiteurs (soit 8 000 de plus qu&rsquo;en 2024 et environ trois quarts provenant de l&rsquo;\u00e9tranger) y ont eu l\u2019occasion de d\u00e9guster quelque 500 bi\u00e8res, dont 43 sans alcool, soit environ la moiti\u00e9 de l&rsquo;offre actuelle de bi\u00e8res sans alcool dans notre pays.<\/p>\n<p><\/p>\n<p>Lors de la s\u00e9ance acad\u00e9mique pr\u00e9paratoire \u00e0 l&rsquo;h\u00f4tel de ville de Bruxelles, le vice-Premier ministre Jan Jambon, la ministre des Classes moyennes, des Ind\u00e9pendants et des PME El\u00e9onore Simonet et le tout nouveau pr\u00e9sident des Brasseurs belges Lorin Parys ont notamment pris la parole. Les propos de Jan Jambon ont \u00e9t\u00e9 particuli\u00e8rement bien accueillis.<\/p>\n<p><\/p>\n<p>\u00ab Le gouvernement a tendance \u00e0 vouloir imposer des r\u00e8gles et \u00e0 en cr\u00e9er de nouvelles, mais dans un secteur comme celui des brasseries, qui a d\u00e9j\u00e0 fait et continue de faire beaucoup d&rsquo;efforts dans ce domaine, la retenue est de mise \u00bb, a-t-il d\u00e9clar\u00e9. Bien s\u00fbr, certaines choses doivent \u00eatre r\u00e9glement\u00e9es, mais je pense que notre priorit\u00e9 doit \u00eatre de ne pas nuire \u00e0 autrui. \u00c0 l&rsquo;\u00e9poque, quand on allait au caf\u00e9, il fallait aller au pressing le lendemain pour faire dispara\u00eetre l&rsquo;odeur de cigarette de ses v\u00eatements. C&rsquo;\u00e9tait une nuisance, et autre chose aussi que de boire de la bi\u00e8re \u00bb.<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"wp-image-53805 size-full\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24.jpg\" alt=\"\" width=\"2190\" height=\"1230\" srcset=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24.jpg 2190w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-300x168.jpg 300w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-1024x575.jpg 1024w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-768x431.jpg 768w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-1536x863.jpg 1536w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-2048x1150.jpg 2048w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-1080x607.jpg 1080w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-1140x640.jpg 1140w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-1254x704.jpg 1254w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/Scherm\u00adafbeelding-2025-09-11-om-10.10.24-210x118.jpg 210w\" sizes=\"(max-width: 2190px) 100vw, 2190px\" \/><\/p>\n<p><\/p>\n<p>Jambon a \u00e9galement re\u00e7u un accueil favorable concernant la question des messages publicitaires restrictifs.<\/p>\n<p><\/p>\n<p>\u00ab Avec mon coll\u00e8gue ministre David Clarinval, et avec le soutien de Les Engag\u00e9s, je m&rsquo;efforce de remettre cette question dans des proportions \u2018normales\u2019. Nous allons certes mettre en \u0153uvre l&rsquo;accord de gouvernement, mais nous devons rester en bons termes avec le secteur brassicole \u00bb.<\/p>\n<p><\/p>\n<p>Jambon s&rsquo;est \u00e9galement montr\u00e9 convaincant lorsqu&rsquo;on lui a demand\u00e9 si la bi\u00e8re s&rsquo;inscrivait dans un mode de vie \u00e9quilibr\u00e9.<\/p>\n<p><\/p>\n<p>\u00ab Tout supprimer est la solution la plus facile, mais ne privez svp pas notre soci\u00e9t\u00e9 de la possibilit\u00e9 de consommer et de d\u00e9guster une bonne bi\u00e8re, et ne supprimez pas non plus les caf\u00e9s traditionnels. Bien s\u00fbr, nous devons \u00e9viter les exc\u00e8s, mais je l&rsquo;avoue : un verre de bi\u00e8re m&rsquo;aide \u00e0 passer la journ\u00e9e. \u00bb<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2025\/09\/IMG_0384-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbIMG_0384&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb50fe6041-2504-45d6-a248-f09f35685578&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>L&rsquo;ambiance \u00e9tait \u00e9galement au rendez-vous sur le stand Duvel Moortgat.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Le tout nouveau pr\u00e9sident des brasseurs, Lorin Parys, \u00e9galement PDG de la Pro League depuis 2022, a, tout comme Jan Jambon, \u00e9tabli un lien avec l&rsquo;innovation.<\/p>\n<p><\/p>\n<p>\u00ab Nous devons lutter contre les imitations de nos bi\u00e8res belges et prot\u00e9ger notre savoir-faire et le label de bi\u00e8re belge unique \u00bb, a-t-il d\u00e9clar\u00e9. C&rsquo;est pourquoi nous envisageons \u00e0 nouveau l&rsquo;introduction d&rsquo;un label de qualit\u00e9. Et n&rsquo;oubliez pas : les caf\u00e9s sont encore les derniers endroits o\u00f9 les gens font connaissance sans Wi-Fi&#8230; C&rsquo;est pourquoi ceux qui partiront d&rsquo;ici sans avoir bu une bi\u00e8re se verront interdire l&rsquo;acc\u00e8s au stade&#8230; \u00bb<\/p>\n<p><\/p>\n<p>La prochaine \u00e9dition du Belgian Beer Weekend, en 2026, c\u00e9l\u00e9brera le dixi\u00e8me anniversaire de l&rsquo;inscription de la culture brassicole belge au patrimoine mondial de l&rsquo;UNESCO. \u00c0 la fin de cette ann\u00e9e, une nouvelle campagne BOB sera \u00e9galement lanc\u00e9e, pour la 30e fois d\u00e9j\u00e0.<\/p>\n<p><\/p>\n<p>Pour plus d\u2019infos, consultez <a href=\"http:\/\/www.belgianbrewers.be\">www.belgianbrewers.be<\/a><\/p>\n<p><\/p>\n<p style=\"text-align: right;\"><em>(DV)<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le gouvernement envisage-t-il d\u2019assouplir sa position dans le d\u00e9bat sur la bi\u00e8re et la publicit\u00e9? Lors de la s\u00e9ance acad\u00e9mique organis\u00e9e \u00e0 l&rsquo;occasion du Belgian Beer Weekend, le vice-Premier ministre Jan Jambon a, en tout cas, donn\u00e9 bon espoir aux brasseurs.Le week-end dernier, 57 brasseries belges (un record) ont envahi la Grand-Place de Bruxelles \u00e0 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":53748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-53819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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