{"id":54439,"date":"2025-10-16T14:08:59","date_gmt":"2025-10-16T12:08:59","guid":{"rendered":"https:\/\/horecamagazine.be\/malternative-belgium-lhistoire-dune-success-story-dans-le-monde-du-cognac\/"},"modified":"2025-10-16T14:55:53","modified_gmt":"2025-10-16T12:55:53","slug":"malternative-belgium-lhistoire-dune-success-story-dans-le-monde-du-cognac","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/malternative-belgium-lhistoire-dune-success-story-dans-le-monde-du-cognac\/","title":{"rendered":"Malternative Belgium : l\u2019histoire d\u2019une success story dans le monde du cognac"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]Malternative Belgium, bas\u00e9e \u00e0 Hasselt, a franchi une \u00e9tape remarquable dans le monde des spiritueux haut de gamme sp\u00e9cialis\u00e9s dans le cognac en signant un partenariat historique avec la c\u00e9l\u00e8bre maison de cognac fran\u00e7aise Delamain, situ\u00e9e \u00e0 Jarnac. Pour la premi\u00e8re fois en 200 ans d’histoire de Delamain, qui fait partie du groupe Bollinger, un embouteilleur ind\u00e9pendant a eu l’opportunit\u00e9 de s\u00e9lectionner et d’embouteiller deux cognacs exclusifs.<\/strong><\/p>\n

Cette collaboration prestigieuse a \u00e9t\u00e9 c\u00e9l\u00e9br\u00e9e samedi dernier lors de la premi\u00e8re \u00e9dition de l’\u00e9v\u00e9nement \u2018Gastronomic Waves\u2019 au restaurant Taratata, situ\u00e9 Kempische Kaai \u00e0 Hasselt, et ce en pr\u00e9sence de l’invit\u00e9 d’honneur Charles Braastad, Deputy Managing Director et Ma\u00eetre de Chai de la maison Delamain qui en repr\u00e9sente aujourd’hui la neuvi\u00e8me g\u00e9n\u00e9ration.<\/p>\n

\u00ab\u00a0Nous nous positionnons certes comme un petit acteur familial sur le grand march\u00e9 du cognac, mais nous sommes synonymes depuis plusieurs g\u00e9n\u00e9rations (l’ann\u00e9e derni\u00e8re, nous avons c\u00e9l\u00e9br\u00e9 nos 200 ans d\u2019existence) de cognacs tr\u00e8s sp\u00e9cialis\u00e9s compos\u00e9s uniquement de Grande Champagne et produits dans nos (tr\u00e8s) vieilles caves. J’ai toujours \u00e9t\u00e9 d’avis que les bons ingr\u00e9dients font les bons cognacs. Vous ne trouverez ni sucres ajout\u00e9s, ni caramel dans les cognacs Delamain. L’une de mes t\u00e2ches est donc de veiller \u00e0 ce que les g\u00e9n\u00e9rations futures puissent continuer \u00e0 d\u00e9guster nos cognacs de qualit\u00e9. Je ferai tout ce qui est en mon pouvoir pour transmettre aux g\u00e9n\u00e9rations futures la passion du cognac qui caract\u00e9risait mes pr\u00e9d\u00e9cesseurs\u00a0\u00bb, ajoute Charles Braastad, dont l’\u00e9pouse est d’ailleurs originaire d\u2019Hasselt.
\n\"\"
\nL’\u00e9v\u00e9nement a offert \u00e0 seulement 35 participants tri\u00e9s sur le volet la chance de prendre part \u00e0 une exp\u00e9rience gastronomique inoubliable, autour d’un menu raffin\u00e9 en cinq services concoct\u00e9 par Tom Bollen, chef-propri\u00e9taire de Taratata. Les diff\u00e9rents plats \u00e9taient accord\u00e9s avec un cognac \u00e0 chaque fois diff\u00e9rent, \u00e0 savoir un cognac Delamain Pale & Dry XO \u00e0 42%, un cognac Delamain La Rambaudie \u00e0 45%, un cognac \u00e0 42,9% exclusif pour l\u2019\u00e9v\u00e9nement, s\u00e9lectionn\u00e9 par Malternative Belgium chez Delamain, un cognac single cask en cask strength (54,4%) s\u00e9lectionn\u00e9 par Malternative Belgium chez Delamain, de plus de 60 ans d\u2019\u00e2ge, et un cognac Delamain L’Oiseau Rare \u00e0 42%, une \u00e9dition limit\u00e9e pour son 200e anniversaire.<\/p>\n

Ce qui distingue Malternative Belgium des autres acteurs du march\u00e9, c’est son engagement en faveur de l’authenticit\u00e9 et du m\u00e9tier. L’entreprise, fond\u00e9e par Pieter Knapen et Ysatis Thijs, se veut un embouteilleur ind\u00e9pendant de cognacs exclusifs provenant de petits producteurs familiaux de la r\u00e9gion de Cognac. En mettant l’accent sur la qualit\u00e9 et l’engagement personnel, l’entreprise partage les riches saveurs et les histoires qui se cachent derri\u00e8re chaque bouteille de cognac.
\n\"\"
\n\u00ab Ce qui est formidable chez Delamain, c’est qu’ils s’appuient sur une connaissance approfondie et un sens aigu du m\u00e9tier, et ce depuis d\u00e9j\u00e0 9 g\u00e9n\u00e9rations \u00bb, explique Pieter Knapen pendant la d\u00e9gustation des diff\u00e9rents cognacs.<\/p>\n

En collaboration avec le Studio Pieter Stockmans, bas\u00e9 \u00e0 Genk, un porte-bouteille en porcelaine en \u00e9dition limit\u00e9e a \u00e9galement \u00e9t\u00e9 d\u00e9velopp\u00e9 pour marquer cet \u00e9v\u00e9nement.<\/p>\n

\u00ab\u00a0Nous nous effor\u00e7ons toujours de travailler avec des entreprises qui partagent les m\u00eames id\u00e9es en termes de durabilit\u00e9, des entreprises qui ont une singularit\u00e9 et une vision unique sur le march\u00e9, et c’est exactement ce que nous avons trouv\u00e9 chez Studio Pieter Stokmans\u00a0\u00bb, pr\u00e9cise Pieter Knapen.
\n\"\"
\nLe cognac exclusif \u00e0 l’\u00e9v\u00e9nement est une Grande Champagne de plus de 50 ans d’\u00e2ge.
\n\u00ab Ni plus ni moins que le summum du raffinement et de l’\u00e9l\u00e9gance avec quand m\u00eame beaucoup de corps, il a \u00e9t\u00e9 d\u00e9gust\u00e9 pour la premi\u00e8re fois lors de l’\u00e9v\u00e9nement Gastronomic Waves. Les bouteilles ont d’abord \u00e9t\u00e9 \u2018r\u00e9serv\u00e9es\u2019 aux participants.<\/p>\n

Cette combinaison de l’artisanat limbourgeois et du luxe fran\u00e7ais d\u00e9finit l’approche unique du march\u00e9 du cognac par Malternative Belgium.<\/p>\n

\u00ab Nous croyons en une autre forme d\u2019entreprise \u00bb, ajoute Pieter Knapen. Plut\u00f4t que les gains rapides ou la production de masse, l’accent mis sur l’authenticit\u00e9, l\u2019artisanat et les relations porteuses de sens nous ont donn\u00e9 cette opportunit\u00e9 unique avec Delamain. Pour nous, c’est d\u00e9j\u00e0 un grand honneur de recevoir cette reconnaissance de France \u00bb.<\/p>\n

Malternative Belgium continue de se distinguer par un mod\u00e8le d’entreprise \u00e0 contre-courant de la culture du jetable, en misant sur des \u00e9ditions limit\u00e9es, des collaborations porteuses de sens, et une attention particuli\u00e8re port\u00e9e aux distillats authentiques et non transform\u00e9s. L’entreprise cr\u00e9e des produits et des exp\u00e9riences qui n’ont pas seulement une valeur financi\u00e8re, mais qui repr\u00e9sentent surtout une richesse culturelle et \u00e9motionnelle.<\/p>\n

Cette philosophie a \u00e9galement \u00e9t\u00e9 illustr\u00e9e lors du prestigieux \u00e9v\u00e9nement de Hasselt : pas de marketing de masse ni d’exp\u00e9riences \u00e9ph\u00e9m\u00e8res, mais des relations personnelles et des moments qui restent dans les m\u00e9moires. En tant qu’entreprise, Malternative Belgium montre comment la transition vers une \u00e9conomie consciente et durable peut \u00eatre r\u00e9alis\u00e9e, en mettant l’accent sur la qualit\u00e9 plut\u00f4t que sur la quantit\u00e9.
\n\"\"<\/p>\n

Quels sont les projets pour l’avenir ?<\/h6>\n

\u00ab Le concept unique de l\u2019exp\u00e9rience \u2018Gastronomic Waves\u2019 sera propos\u00e9 sur la sc\u00e8ne nationale et internationale aux restaurateurs et entrepreneurs qui croient en une fusion unique de la gastronomie et des cognacs et spiritueux fran\u00e7ais exceptionnels, le mariage de la tradition, de l\u2019artisanat et de l\u2019innovation. Par ailleurs, nous restons d\u00e9termin\u00e9s \u00e0 maintenir les excellents liens avec nos partenaires actuels et sommes toujours \u00e0 la recherche d’autres collaborations cr\u00e9atives et authentiques \u00bb, ajoute Pieter Knapen pour terminer.<\/p>\n

Pour plus d’informations sur leurs \u00e9v\u00e9nements uniques et leur gamme de produits, veuillez consulter www.malternativebelgium.com<\/a> et\/ou envoyer un e-mail \u00e0 info@malternative-belgium.com<\/a>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb50fe6041-2504-45d6-a248-f09f35685578″ custom_margin=\u00a0\u00bb100px||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

publireportage<\/p>\n

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Malternative Belgium, bas\u00e9e \u00e0 Hasselt, a franchi une \u00e9tape remarquable dans le monde des spiritueux haut de gamme sp\u00e9cialis\u00e9s dans le cognac en signant un partenariat historique avec la c\u00e9l\u00e8bre maison de cognac fran\u00e7aise Delamain, situ\u00e9e \u00e0 Jarnac. Pour la premi\u00e8re fois en 200 ans d’histoire de Delamain, qui fait partie du groupe Bollinger, un […]<\/p>\n","protected":false},"author":5,"featured_media":54394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-54439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMalternative Belgium : l\u2019histoire d\u2019une success story dans le monde du cognac | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Malternative Belgium : l\u2019histoire d\u2019une success story dans le monde du cognac\" \/>\n<meta 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