{"id":54647,"date":"2025-11-04T11:47:47","date_gmt":"2025-11-04T10:47:47","guid":{"rendered":"https:\/\/horecamagazine.be\/mettez-la-poire-belge-a-votre-carte-cet-hiver-et-participez-au-plat-national-de-la-poire\/"},"modified":"2025-11-05T09:24:37","modified_gmt":"2025-11-05T08:24:37","slug":"mettez-la-poire-belge-a-votre-carte-cet-hiver-et-participez-au-plat-national-de-la-poire","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/mettez-la-poire-belge-a-votre-carte-cet-hiver-et-participez-au-plat-national-de-la-poire\/","title":{"rendered":"Mettez la poire belge \u00e0 votre carte cet hiver et participez au Plat National de la Poire"},"content":{"rendered":"

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Chers chefs et g\u00e9rants,<\/p>\n

La Belgique est fi\u00e8re de ses traditions culinaires : le chicon, le chocolat, les frites\u2026 Mais l\u2019un de nos produits les plus typiques, la poire belge Conference, risque peu \u00e0 peu de tomber dans l\u2019oubli.<\/p>\n

C\u2019est pourquoi BelOrta lance cet automne l\u2019action nationale \u00ab Le Plat National de la Poire<\/strong> \u00bb.
Avec cette campagne, nous souhaitons redonner \u00e0 la poire belge la place qu\u2019elle m\u00e9rite dans notre gastronomie.<\/p>\n

De d\u00e9but novembre \u00e0 fin janvier<\/strong>, une grande action rassemblera restaurateurs, cr\u00e9ateurs de contenu et chefs autour d\u2019un objectif commun : remettre la poire Conference au go\u00fbt du jour.
En proposant pendant cette p\u00e9riode un plat \u00e0 base de poire Conference sur votre carte<\/strong>,
vous contribuerez \u00e0 redonner vie \u00e0 ce patrimoine culinaire belge. Qu\u2019il s\u2019agisse d\u2019un dessert, d\u2019une entr\u00e9e, d\u2019un plat principal ou d\u2019une amuse-bouche, tant que la poire occupe le devant de la sc\u00e8ne, votre participation compte !<\/p>\n

L\u2019action b\u00e9n\u00e9ficiera d\u2019une large visibilit\u00e9 via les m\u00e9dias et les r\u00e9seaux sociaux.
Les restaurants participants seront ajout\u00e9s sur la page de campagne de notre site web<\/strong><\/a>. Tous les \u00e9tablissements inscrits y seront visibles pour les consommateurs souhaitant d\u00e9couvrir o\u00f9 savourer un d\u00e9licieux plat \u00e0 base de poires Conference.<\/p>\n

Si vous envoyez un e-mail \u00e0 marketing@belorta.be<\/a>, nous prendrons contact avec vous pour recueillir les informations n\u00e9cessaires \u00e0 votre inscription sur la page de campagne.<\/p>\n

\u00c0 l\u2019approche de l\u2019action, vous recevrez \u00e9galement un e-mail compl\u00e9mentaire avec plus de d\u00e9tails. Les restaurants participants recevront, s\u2019ils le souhaitent, une image \u00e0 utiliser comme bouton temporaire sur leur menu.<\/p>\n

Des affiches et d\u2019autres supports promotionnels seront \u00e9galement disponibles pour mettre en avant votre participation.<\/p>\n

Pourquoi participer ?<\/strong><\/h4>\n
    \n
  • Vous contribuez \u00e0 la revalorisation d\u2019un produit authentiquement belge.<\/li>\n
  • Vous faites partie d\u2019une campagne nationale qui remet la poire Conference sur le devant de la sc\u00e8ne.<\/li>\n
  • Vous b\u00e9n\u00e9ficiez d\u2019une visibilit\u00e9 suppl\u00e9mentaire via le site web de BelOrta.<\/li>\n
  • Vous inspirez vos clients avec une cr\u00e9ation de saison originale.<\/li>\n<\/ul>\n

    Plus d\u2019informations concernant la participation, la promotion et les supports de communication suivront au lancement de la campagne d\u00e9but novembre.<\/p>\n

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    publireportage<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Chers chefs et g\u00e9rants, La Belgique est fi\u00e8re de ses traditions culinaires : le chicon, le chocolat, les frites\u2026 Mais l\u2019un de nos produits les plus typiques, la poire belge Conference, risque peu \u00e0 peu de tomber dans l\u2019oubli. C\u2019est pourquoi BelOrta lance cet automne l\u2019action nationale \u00ab Le Plat National de la Poire \u00bb.Avec […]<\/p>\n","protected":false},"author":5,"featured_media":54639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-54647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMettez la poire belge \u00e0 votre carte cet hiver et participez au Plat National de la Poire | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Mettez la poire belge \u00e0 votre carte cet hiver et participez au Plat National de la 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