{"id":55237,"date":"2026-01-08T12:09:24","date_gmt":"2026-01-08T11:09:24","guid":{"rendered":"https:\/\/horecamagazine.be\/exki-devoile-son-nouveau-concept-dans-deux-nouveaux-etablissements-a-bruxelles\/"},"modified":"2026-01-08T14:43:26","modified_gmt":"2026-01-08T13:43:26","slug":"exki-devoile-son-nouveau-concept-dans-deux-nouveaux-etablissements-a-bruxelles","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/exki-devoile-son-nouveau-concept-dans-deux-nouveaux-etablissements-a-bruxelles\/","title":{"rendered":"EXKi d\u00e9voile son nouveau concept dans deux nouveaux \u00e9tablissements \u00e0 Bruxelles"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

EXKi, la marque pionni\u00e8re en restauration fast-casual naturelle et responsable, franchit une nouvelle \u00e9tape strat\u00e9gique avec le lancement d\u2019un concept enti\u00e8rement repens\u00e9, ax\u00e9 sur le go\u00fbt, la modernit\u00e9 et une exp\u00e9rience client red\u00e9finie.<\/strong><\/p>\n

Le restaurant situ\u00e9 \u00e0 proximit\u00e9 de la Bourse de Bruxelles, qui compte 170 places assises, est le tout premier emplacement \u00e0 adopter ce nouveau mod\u00e8le. Mi-d\u00e9cembre, EXKi <\/span>a ouvert<\/span>\u00a0un deuxi\u00e8me restaurant<\/span> sur ce nouveau concept \u00e0 Bruxelles-Midi, notamment dans le Terminal Eurostar, confirmant ainsi l’ambition renforc\u00e9e du groupe dans le segment du travel retail et portant le nombre total de restaurants EXKi dans notre pays \u00e0 34, contre 31 en France. Cette double inauguration s’inscrit \u00e9galement dans une phase de relance et d’expansion, qui s’accompagne du r\u00e9cent changement de CEO et d’une nouvelle dynamique de croissance.<\/p>\n

Avec son nouveau concept fast-casual, EXKi vise une nouvelle g\u00e9n\u00e9ration d\u2019urban food lovers. La nouvelle identit\u00e9 se caract\u00e9rise par trois nouvelles couleurs (Easy Green, Raw Green et Vitamin Orange) qui symbolisent respectivement la fraicheur, l\u2019aspect naturel et l\u2019\u00e9nergie.<\/p>\n

\"\"<\/p>\n

Un nouveau logo puissant, ancr\u00e9 dans une identit\u00e9 verte expressive, fait \u00e9galement son apparition. L\u2019int\u00e9rieur a \u00e9t\u00e9 repens\u00e9, mettant l\u2019accent sur des mat\u00e9riaux naturels, des structures en bois chaleureux et des accents color\u00e9s qui renforcent l\u2019exp\u00e9rience de la marque. Les produits sont pr\u00e9sent\u00e9s de mani\u00e8re claire, et gr\u00e2ce au module self-check-out et \u00e0 l\u2019approche modulaires, le client peut g\u00e9rer son processus d’achat de mani\u00e8re optimale.<\/p>\n

L\u2019offre food est encore plus fraiche et vari\u00e9e qu\u2019auparavant, avec de nouveaux sandwiches et diverses vari\u00e9t\u00e9s de pain (bagel, focaccia, tartine) pr\u00e9par\u00e9s sous les yeux des clients, compl\u00e9t\u00e9s par des gaufres de Li\u00e8ge cuites \u00e0 la minute. 16 plats pouvant \u00eatre r\u00e9chauff\u00e9s compl\u00e8tent l\u2019offre. C\u00f4t\u00e9 boissons, la gamme s’enrichit de nouvelles cr\u00e9ations \u00e0 base de matcha en partenariat avec BBody, ainsi que d\u2019un nouveau service caf\u00e9 offrant une exp\u00e9rience barista tout au long de la journ\u00e9e. D\u00e9but 2026, EXKI lancera \u00e9galement un programme de fid\u00e9lit\u00e9 pour ses clients.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/01\/exki.jpg\u00a0\u00bb title_text=\u00a0\u00bbexki\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb60px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb50fe6041-2504-45d6-a248-f09f35685578″ custom_margin=\u00a0\u00bb-15px||60px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Xavier Royaux (nouveau CEO, \u00e0 droite sur la photo) et Pierre Toutel (nouveau COO):\u00a0\u00ab Nous voulons r\u00e9affirmer EXKi en tant que r\u00e9f\u00e9rence essentielle dans la restauration fast-casual naturelle en misant sur la modernisation, l\u2019efficacit\u00e9 et une exp\u00e9rience client optimale\u00a0\u00bb<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Ce processus de rebranding sera d\u00e9ploy\u00e9 au cours des prochaines ann\u00e9es dans les 70 \u00e9tablissements EXKi r\u00e9partis dans 5 pays. Les franchis\u00e9s ont d\u00e9j\u00e0 re\u00e7u le nouveau mod\u00e8le.<\/p>\n

La croissance d\u2019EXKi se poursuivra en France, o\u00f9 la marque est d\u00e9j\u00e0 bien implant\u00e9e \u00e0 Paris et o\u00f9 le potentiel reste consid\u00e9rable. En Flandre \u00e9galement, o\u00f9 la marque n’est actuellement pr\u00e9sente qu’avec un \u00e9tablissement situ\u00e9 De Keyserlei, pr\u00e8s de la gare centrale d\u2019Anvers, l’objectif est de poursuivre l’expansion. Dans le segment du travel retail, la capitale italienne Rome a r\u00e9cemment \u00e9t\u00e9 ajout\u00e9e au portefeuille.<\/p>\n

Pour soutenir ce d\u00e9veloppement, le groupe envisage de s\u2019appuyer sur un master franchis\u00e9 pour la Flandre, sur le mod\u00e8le de la collaboration d\u00e9j\u00e0 en place en Wallonie, et ce dans le but d’acc\u00e9l\u00e9rer l’ouverture de nouveaux \u00e9tablissements dans la r\u00e9gion.<\/p>\n

Pour plus d\u2019infos, consultez www.exki.com<\/a>\u00a0<\/p>\n

(dv)<\/em><\/p>\n

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EXKi, la marque pionni\u00e8re en restauration fast-casual naturelle et responsable, franchit une nouvelle \u00e9tape strat\u00e9gique avec le lancement d\u2019un concept enti\u00e8rement repens\u00e9, ax\u00e9 sur le go\u00fbt, la modernit\u00e9 et une exp\u00e9rience client red\u00e9finie. Le restaurant situ\u00e9 \u00e0 proximit\u00e9 de la Bourse de Bruxelles, qui compte 170 places assises, est le tout premier emplacement \u00e0 adopter […]<\/p>\n","protected":false},"author":5,"featured_media":55200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-55237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nEXKi d\u00e9voile son nouveau concept dans deux nouveaux \u00e9tablissements \u00e0 Bruxelles | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | EXKi d\u00e9voile son nouveau concept dans deux 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