{"id":56268,"date":"2026-04-01T17:03:01","date_gmt":"2026-04-01T15:03:01","guid":{"rendered":"https:\/\/horecamagazine.be\/cooperatie-hoogstraten-veut-mieux-repondre-aux-besoins-de-lhoreca\/"},"modified":"2026-04-01T17:56:26","modified_gmt":"2026-04-01T15:56:26","slug":"cooperatie-hoogstraten-veut-mieux-repondre-aux-besoins-de-lhoreca","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/cooperatie-hoogstraten-veut-mieux-repondre-aux-besoins-de-lhoreca\/","title":{"rendered":"Co\u00f6peratie Hoogstraten veut mieux r\u00e9pondre aux besoins de l\u2019horeca"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Avec des concepts concrets tels que Chef D\u00e9lice et Discovery Box, Co\u00f6peratie Hoogstraten propose aux chefs des outils pratiques pour d\u00e9velopper des plats inspirants. \u00ab Co\u00f6peratie Hoogstraten constitue un maillon unique entre le producteur et l\u2019acheteur, offrant ainsi une r\u00e9elle valeur ajout\u00e9e au secteur horeca \u00bb, explique Leen Matth\u00e9, sp\u00e9cialiste en communication corporate &amp; PMO au sein de la coop\u00e9rative.<\/strong><\/p>\n<p><\/p>\n<p>Co\u00f6peratie Hoogstraten ne garantit pas seulement une fra\u00eecheur maximale, mais aussi une transparence dans la formation des prix et un lien direct entre producteur et utilisateur. Pour l\u2019horeca, cela se traduit par des produits au go\u00fbt optimal, porteurs d\u2019une histoire claire et permettant de r\u00e9agir rapidement aux retours et aux besoins des cuisines.<\/p>\n<p><\/p>\n<p>L\u2019expertise approfondie, construite au fil des ann\u00e9es, se concr\u00e9tise notamment \u00e0 travers des concepts tels que <strong>Chef D\u00e9lice<\/strong>, des tomates \u00e0 l\u2019ancienne, au go\u00fbt intense et \u00e0 l\u2019\u00e9quilibre harmonieux entre le sucr\u00e9 et l\u2019acide.<\/p>\n<p><\/p>\n<p>Un deuxi\u00e8me concept est la <strong>Discovery Box<\/strong>, une s\u00e9lection inspirante de tomates Hoogstraten, comprenant des vari\u00e9t\u00e9s comme la C\u0153ur de B\u0153uf, la San Marzano, les tomates tapas et les tomates cocktail en grappe.<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"wp-image-56219 alignnone size-full\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box.png\" alt=\"\" width=\"428\" height=\"285\" srcset=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box.png 3543w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-300x200.png 300w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-1024x683.png 1024w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-768x512.png 768w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-1536x1024.png 1536w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-2048x1365.png 2048w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-1080x720.png 1080w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-960x640.png 960w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-1128x752.png 1128w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Discovery-box-210x140.png 210w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p><\/p>\n<p>Aujourd\u2019hui, Co\u00f6peratie Hoogstraten atteint principalement le secteur horeca via les grossistes, qui jouent un r\u00f4le cl\u00e9 dans la distribution.<\/p>\n<p><\/p>\n<p>\u00ab Nous identifions \u00e9galement de r\u00e9elles opportunit\u00e9s pour renforcer davantage notre r\u00f4le dans le foodservice \u00bb, poursuit Leen Matth\u00e9. \u00ab Nous analysons activement les besoins du secteur horeca et \u00e9tudions comment mieux y r\u00e9pondre \u00e0 l\u2019avenir. Les exploitants horeca sont souvent des moteurs d\u2019innovation : ils recherchent en permanence de nouvelles saveurs, vari\u00e9t\u00e9s et applications pour se diff\u00e9rencier. \u00bb<\/p>\n<p><\/p>\n<p>La vente aux ench\u00e8res de la premi\u00e8re caisse symbolique de fraises Hoogstraten a r\u00e9cemment marqu\u00e9 le lancement officiel de la nouvelle saison. Le groupe de distribution belge Colruyt a acquis cette caisse pour 5.000 euros (8 x 500 g). Gr\u00e2ce au doublement de ce montant par les producteurs, un ch\u00e8que de 10.000 \u20ac a \u00e9t\u00e9 remis \u00e0 Child Focus, l\u2019organisation engag\u00e9e dans la lutte contre les disparitions et l\u2019exploitation sexuelle des enfants, et active dans la s\u00e9curit\u00e9 en ligne et hors ligne des jeunes.<\/p>\n<p><\/p>\n<p><img decoding=\"async\" class=\"wp-image-56217 alignnone size-full\" src=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus.jpeg\" alt=\"\" width=\"2048\" height=\"1536\" srcset=\"https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus.jpeg 2048w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-300x225.jpeg 300w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-1024x768.jpeg 1024w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-768x576.jpeg 768w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-1536x1152.jpeg 1536w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-1080x810.jpeg 1080w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-853x640.jpeg 853w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-1003x752.jpeg 1003w, https:\/\/horecamagazine.be\/wp-content\/uploads\/2026\/04\/Cheque-ten-voordele-van-Child-Focus-210x158.jpeg 210w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><\/p>\n<p>Un autre d\u00e9fi se pose : avec une consommation moyenne d\u2019environ 350 grammes de fruits et l\u00e9gumes par jour, l\u2019Europ\u00e9en n\u2019atteint qu\u2019environ la moiti\u00e9 des apports recommand\u00e9s. De plus, 35 % des Europ\u00e9ens ne consomment quotidiennement aucune portion de fruits ou l\u00e9gumes, en particulier les enfants.<\/p>\n<p><\/p>\n<p>\u00ab C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side une mission importante, mais aussi une opportunit\u00e9 pour le secteur \u00bb, souligne Leen Matth\u00e9. \u00ab Augmenter la part de fruits et l\u00e9gumes dans l\u2019assiette est b\u00e9n\u00e9fique tant pour la sant\u00e9 que pour la durabilit\u00e9. En tant que sp\u00e9cialiste des fraises, tomates et poivrons, nous nous engageons pleinement dans cette voie. Gr\u00e2ce \u00e0 des techniques de culture innovantes et durables, la coop\u00e9rative propose toute l\u2019ann\u00e9e des produits locaux et frais : outre les fraises, un large assortiment de tomates de diff\u00e9rentes tailles et couleurs, ainsi que des poivrons, des baies et quelques produits de niche comme les cerises, melons et kiwibes. \u00bb<\/p>\n<p><\/p>\n<p>Un <strong><a href=\"https:\/\/scan.page\/7OCfQ9\">catalogue<\/a><\/strong> produits est \u00e9galement disponible, reprenant notamment la disponibilit\u00e9 de l\u2019ensemble des vari\u00e9t\u00e9s de tomates.<\/p>\n<p><\/p>\n<p>Pour plus d\u2019informations <a href=\"http:\/\/www.hoogstraten.eu\">www.hoogstraten.eu<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb927c31ec-fa95-4524-8ee8-6d96d51a7cc5&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>(DV)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec des concepts concrets tels que Chef D\u00e9lice et Discovery Box, Co\u00f6peratie Hoogstraten propose aux chefs des outils pratiques pour d\u00e9velopper des plats inspirants. \u00ab Co\u00f6peratie Hoogstraten constitue un maillon unique entre le producteur et l\u2019acheteur, offrant ainsi une r\u00e9elle valeur ajout\u00e9e au secteur horeca \u00bb, explique Leen Matth\u00e9, sp\u00e9cialiste en communication corporate &amp; PMO [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":56182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-56268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co\u00f6peratie Hoogstraten veut mieux r\u00e9pondre aux besoins de l\u2019horeca | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | Co\u00f6peratie Hoogstraten veut mieux r\u00e9pondre aux besoins de l\u2019horeca\" 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