{"id":57369,"date":"2026-06-11T17:04:53","date_gmt":"2026-06-11T15:04:53","guid":{"rendered":"https:\/\/horecamagazine.be\/cecemel-devient-chocomel\/"},"modified":"2026-06-11T17:13:54","modified_gmt":"2026-06-11T15:13:54","slug":"cecemel-devient-chocomel","status":"publish","type":"post","link":"https:\/\/horecamagazine.be\/fr\/cecemel-devient-chocomel\/","title":{"rendered":"C\u00e9c\u00e9mel devient Chocomel"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"p1\"><strong>\u00c0 partir de juin 2026, C\u00e9c\u00e9mel poursuivra officiellement sa route en Belgique sous le nom de Chocomel.<\/strong><\/p>\n<p class=\"p1\">Gwenny De Grande, directrice commerciale de FrieslandCampina Belgique, explique : \u00ab Le nom change, mais tout le reste est identique. Nous restons fid\u00e8les \u00e0 ce go\u00fbt iconique aim\u00e9 depuis des g\u00e9n\u00e9rations. Aujourd&rsquo;hui, ce n&rsquo;est pas toujours \u00e9vident : on trouve C\u00e9c\u00e9mel dans certains magasins, Chocomel dans d&rsquo;autres. Cette \u00e9tape est donc tr\u00e8s logique : le m\u00eame produit, la m\u00eame exp\u00e9rience et d\u00e9sormais un seul nom reconnaissable, en Belgique comme au-del\u00e0 des fronti\u00e8res. \u00bb<\/p>\n<p class=\"p1\">Pour que les choses soient claires : le coeur du produit continue de battre en Belgique. Chocomel est toujours fi\u00e8rement produit \u00e0 Aalter et \u00e0 Bornem. De l\u00e0, il est distribu\u00e9 vers les magasins, caf\u00e9s et r\u00e9frig\u00e9rateurs en Belgique et ailleurs.<\/p>\n<h3 class=\"p1\">Quand est-ce que je le verrai en magasin ?<\/h3>\n<p class=\"p1\">La transition se fait progressivement. Au cours du mois de juin, presque tous les emballages auront \u00e9t\u00e9 remplac\u00e9s par Chocomel. Pas d\u2019inqui\u00e9tude si vous voyez appara\u00eetre \u201cChocomel\u201d : c\u2019est simplement votre C\u00e9c\u00e9mel habituel dans une nouvelle tenue. Ou, plus simplement : C\u00e9c\u00e9mel devient Chocomel\u2026 mais reste \u00ab le seul vrai \u00bb !<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir de juin 2026, C\u00e9c\u00e9mel poursuivra officiellement sa route en Belgique sous le nom de Chocomel. Gwenny De Grande, directrice commerciale de FrieslandCampina Belgique, explique : \u00ab Le nom change, mais tout le reste est identique. Nous restons fid\u00e8les \u00e0 ce go\u00fbt iconique aim\u00e9 depuis des g\u00e9n\u00e9rations. Aujourd&rsquo;hui, ce n&rsquo;est pas toujours \u00e9vident : [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":57372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[],"class_list":["post-57369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e9c\u00e9mel devient Chocomel | Horeca Magazine<\/title>\n<meta name=\"description\" content=\"Horeca Magazine | C\u00e9c\u00e9mel devient Chocomel\" \/>\n<meta name=\"robots\" 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